Strictly Private & Confidential
May 2017
Strictly Private & Confidential 0 May 2017 Disclaimer The - - PowerPoint PPT Presentation
Strictly Private & Confidential 0 May 2017 Disclaimer The provision herein does not constitute legal advice or investment opinions of any kind, neither is it intended as an offer, solicitation for Carabao Group PCL. (CBG or The
Strictly Private & Confidential
May 2017
1
Disclaimer
The provision herein does not constitute legal advice or investment opinions of any kind, neither is it intended as an offer, solicitation for Carabao Group PCL. (“CBG” or “The Group”). The information presented within this material is intended to indicate the Group’s operational and financial position at a given period of time and to be used, downloaded, and distributed for analyst briefings, and general meetings with CBG, and to be used for educational material in order to understand CBG’s operation only. The Group makes no representation that all information is complete and accurate for the purpose of producing a projection of CBG’s operations, performance, or financial position and may be susceptible to uncertainty and important changes based on political, economic, strategic, and other such uncontrollable factors. Forward looking statements in this presentation are based on the management’s assumption in light
information currently available and
as well as the aforementioned/unmentioned risks and uncertainties. CBG’s actual results may vary materially from those expressed or implied in its forward-looking statements, and no assurance is made as to whether such future events will occur. The Group accepts no liability whatsoever for any loss arising directly or indirectly from the use or endorsement of any information contained herein by any users and/or third parties. 1
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Agenda
1Q17 Performance Updates
1)
Financials
2)
Business Updates
3)
Corporate Profile
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1Q17 Performance Updates
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Source: Nielsen energy drink market report, March 2017 ("Nielsen Report")
78% 84% 84% 90% 91% 91%
Selling Distribution (Coverage) Selling Distribution (Coverage)
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Significant share of Thai energy drink market
Our volume growth kept going under its own momentum against the market headwind
95% 95% 95% 96% 96% 96%
47.7% 46.9% 46.8% 44.4% 43.6% 39.9% 2012 2013 2014 2015 2016 YTD'17
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Thai energy drink and its geographical segmentations
We took lead in the central region and now look forward to the same in other hotspots
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Source: Nielsen energy drink market report, March 2017 ("Nielsen Report")
Thai energy drink market by geographical segmentation 31% 32% 33% 33% 33% 33% 33% 31% 31% 30% 1Q16 2Q16 3Q16 4Q16 1Q17 Central Region 22% 21% 23% 24% 25% 62% 63% 61% 62% 59% 1Q16 2Q16 3Q16 4Q16 1Q17 Northeast Region 20% 21% 21% 22% 23% 37% 37% 36% 36% 35% 1Q16 2Q16 3Q16 4Q16 1Q17 North Region Greater BKK 12% Central 27% North 21% Northeast 31% South 9%
6 72% 71% 66% 67% 28% 29% 34% 33% FY14 FY15 FY16 1Q17 Export Domestic 2,858 2,688 2,102 4Q16 1Q17 1Q16
(Baht mil)
BREAKDOWN OF DOMESTIC AND EXPORT SALES 6 7,448 7,753 9,965 FY14 FY15 FY16
Total revenue from sales
Both domestic sales (+30% yoy) and export sales (+24% yoy) experienced solid growth
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Key growth driver
Domestic : Stronger push through cash van route to market and pull strategies deployed to paint growth on both existing and new product groups
1,820 1,801 1,386 5,358 5,477 6,603 4Q16 1Q17 1Q16 FY14 FY15 FY16 79% 1% 1% 10% 9%
Breakdown of our domestic sales
1Q17 DOMESTIC
SALES
(Baht Mill)
7
+29.8%
DOMESTIC SALES CHANNEL 24% 24% 68% 49% 9% 26% 1Q16 1Q17
Other TT(CV) TT(Agent) MT
1,801 1,386
(Baht mil) 3 19 44 90 150 265 308 337 337
8,158
5,971
200 300 400
10,000 15,000 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17
No.of Cash Van Branded Products 3rd party products 2 19 18 2 4 6 14 3 2
13,555 THB/Van/Day 5,971 THB/Van/Day CONTRIBUTION FROM CASH VAN STRATEGY
Total SKUs Sport Drink Drinking Water Coffee 3rd party products for distribution
8 1,038 888 716 2,094 2,276 3,362 4Q16 1Q17 1Q16 FY14 FY15 FY16
Overseas sales by key export countries
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(Baht Mill)
91% 4% 4% 1%
1Q17 OVERSEAS
SALES
+24% Baht Mil 4Q16 1Q17 1Q17 %sales 1Q16 FY16 FY15 Cambodia 599 589 66% 498 2,074 1,547 Myanmar 100 105 12% 59 279 223 Vietnam 68 5 1% 20 173 98 Yemen 70 34 4% 22 202 167 Afghanistan 160 66 7% 94 481 164 China
5%
20 16 2% 23 153 77 Sales from Thailand 1,017 859 97% 716 3,362 2,276 Sales from ICUK 21 29 3%
1,038 888 100% 716 3,362 2,276
CLMV (+21% yoy) made another bold step ahead in driving growth in export sales despite our sooner-to-be debottlenecked canning production lines
9 33.30% 38.80% 37.30% 32.50% 39.10% 33.40% 34.70% 32.40% 33.20% 34.76% 33.80% 31.70% FY14 FY15 FY16 4Q16 1Q16 1Q17 Domestic Export
Gross profits margin overview
GPM decreased from the angles of our dynamic change in product mix as well as increase in certain production costs i.e. sugar, energy and related packaging materials
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38.6% 12.8% 13%
33.7% 36.9% 35.9% 33.9% 37.3% 32.9% TOTAL
10 10 10 Unit: THB million 2015 2016 FY2016 4Q16 1Q17 1Q17 1Q16 %sales %sales Revenue from sales 7,753 9,965 100.0% 2,859 2,688 100.0% 2,102 Costs of goods sold 4,893 6,388 64.1% 1,889 1,805 67.2% 1,318 Gross profits 2,860 3,577 35.9% 969 883 32.8% 784 Selling expenses 1,120 1,484 14.9% 521 568 21.1% 262 G&A expenses 395 552 5.1% 212 170 6.3% 111 Operating profits 1,380 1,583 15.9% 278 145 5.4% 411 Other incomes 121 147 1.5% 27 36 1.3% 34 EBIT 1,466 1,686 16.9% 261 181 6.7% 445 EBITDA 1,702 1,912 19.2% 316 237 8.8% 503 Interest expenses 2 4 0.0% 2 5 0.2% 1 EBT 1,465 1,638 16.4% 215 176 6.5% 444 Income tax expenses 209 278 2.8% 63 53 2.0% 68 Net profits for the period 1,256 1,404 14.1% 196 123 4.6% 376 Equity Holder of the Company 1,256 1,490 14.95% 281 221 8.2% 376
* ICUK incurred operating loss of the amount equivalent to THB 201 million during1Q17
Statement of comprehensive income
We have invested for a shareholding of 51% in Intercarabao Limited (ICUK), triggering consolidation of its financial performance and position from 4Q16 onwards
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ASSETS Dec-16 Mar-17 Change LIABILITIES Dec-16 Mar-17 Change Current Assets Current Liabilities Cash, Cash Equivalents 745 639 (106) Bank overdrafts&short-term loans from financial institutions 750 1,000 250 Current Investments 604 506 (98) Trade and other payable 1,302 1,509 207 Trade and other receivable 562 949 387 Other Current Liabilities 272 260 (12) Inventories 433 536 103 Total Current Liabilities 2,324 2,769 445 Other current assets 110 155 45 Total non-current liabilities 355 357 2 Total Current Assets 2,454 2,785 331 Total Liabilities 2,679 3,126 447 Non-Current Assets SHAREHOLDERS' EQUITY Long-term Investment
1,000 1,000
104 103 (1) Premium on shares 3,963 3,963
6,626 6,944 318 Retained earnings 1,478 1,699 221 Intangible Assets 15 15
432 410
34 21 (13) Equity attributable to owners of the Company 6,873 7,072 199 Other non-current assets 8 8
226 200 (26) Goodwill 536 523 (13) Total Non-Current Assets 7,323 7,613 290 Total shareholders' equity 7,099 7,272 173 Total Assets 9,778 10,398 620 Total liabilities and Equity 9,778 10,398 620
STATEMENT OF FINANCIAL POSITION
Unit THB million
Statement of financial position
Borrowings increased to THB 1,250mn for expanded production capacities in anticipation of growth prospect in our energy drink products
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1Q17 Performance Updates
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UK Business Update
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Timings are changing as we engage with more customers
UK Business Update (Cont.)
Potential Customers
We continue to seek new areas of opportunity.
450 Stores 200 Stores 300 Stores 240 Stores 2,900 Stores 1,000 Stores 248 Stores 650 Stores 54 Stores
Current Customers
1,300 Stores 800 Stores 700 Stores 2,400 Stores 600 Stores 700 Stores 300 Stores 400 Stores 800 Stores 45 Stores 50 Stores 100 Stores 3,600 Stores
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UK Business Update (Cont.)
We are now live in Morrison ,Rank No.4 of total energy drink market
22.5 12.4 11.6 4.9 8.2 4.5 16.9 11.3 8.4 6.0 6.6 1.1
Retailer Total Soft Drinks % Value Share vs. Total Energy Drinks
Total Soft Drinks Total Energy Drinks
Source: Kantar WorldPanel 52 w/e 4th December 2016
16 POTENTIAL CURRENT
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People's Republic of China (PRC) Business Update
MT and TT account for 20% and 80% respectively of the market
Guangzhou
Shanghai• . Beijing
Sichuan• .
(Developed countries with consumption per capita of approx. 20
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People's Republic of China (PRC) Business Update
CBG stands to reap the harvest in an aftermath of our decision to withdraw from the Greater China Investment Project Have no exposure to potential loss arising from equity investments during the start-up years; Enjoy upside from (1) manufacturing and exporting our canned energy drinks to the JV Group in China; and Reserve the right to consider investing in the JV Group at the right time
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Marketing plans in the PRC market (Cont.)
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The marketing plans in the PRC market including advertising media and promotional activities in both above the line and below the line
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Marketing plans in the PRC market (Cont.)
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Marketing plans in the PRC market (Cont.)
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TV ads. in the PRC Market (Cont.)
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New Factories Progress
Increasing production capacity for amber glass bottle in
Production Capacity : 650 mn bottles/annum Production starts : 4Q2017
APG FURNACE 2 –59.38 % PROGRESS CAN FILLING FACTORY – Commercial operation in May 2017
Increase can filling production capacity (beginning with 2 new lines) to support volume growth of overseas business Production Capacity : 240 mn cans/annum (2 line) 24
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Appendix 3.Corporate Profile
Carabao : More than just an energy drink
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FOUNDERS
Founded Tawandang German Brewery in 1999 Founded Carabao Tawandang in 2002
CEO Miss Nutchamai Thanombooncharoen Managing Director
(Aed Carabao) Senior Deputy Managing Director
Managed business with Mr. Sathien since 1999 Managing Director of Carabao since inception Formed the origin of Carabao - the Carabao band
Gathered millions of fans for the brand since
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Carabao is Thailand’s legendary music-for-life & one of the most respected band in Thailand
Carabao & Santana in Bangkok 29th Feb. 2016 [Est. 1981]
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Strong brand recognition associated with Carabao band
Songs for life music are reflections of aspects of Thai society For over 30 years, Carabao songs have been known to speak to the Thai people in a manner that can easily be related to their own life experience and provide the hope and strength to keep fighting. The result is a truly passionate fan base that are overlapping with energy drink target groups across the country that lives and breathes the Carabao “Fighting Spirit”.
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From Band to Brand
“Carabao” is an energy drink inspired by the resilient, positive spirit of the Thai people. It is more than an energy drink, it is a Positive Energy Enabler.
“The Fighting Spirit”
The Bird
Freedom, Unity, Creativity, Self Expression
The Buffalo
Strength, Power, Perseverance, Respect
A Brand with a Heart and Soul
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Shareholding & Company Structure
Major Shareholders 75% Free Float 25%
34%
27%
14%
markets and sells the Group’s products
domestic distribution of the Group’s product
supplies glass bottles required for the manufacture the Group’s product
CBD DCM APG APC CBHHK CBVLUX ICUK CBTHK
Thailand Outside Thailand
supplies aluminum cans used as packaging materials for the Group’s Product
Operating Subsidiaries Holding Subsidiaries
CARABAO GROUP
100% 100% 100% 74% 100% 100% 100% 51%
(1) (2)Note: (1) The remaining portion of 49% is held by a Singaporean business partner, which is not related to CBG and Subsidiaries.
(2) The remaining portion of 26% is held by Showa Denko Group, a Japanese business partner. In process of incorporation in 2Q17
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Chief Executive Officer Co-Founder of the Group in 2001
Thanombooncharoen Managing Director Co-Founder of the Group in 2001
Opakul (Add) Senior Deputy Managing Director
Group in 2001
Carabao
drink
Thanombooncharoen Senior Deputy Managing Director Been with the Group since 2008
Smuthkochorn Deputy Managing Director – Marketing Been with the Group since 2002
Khlongwathanakith Chief Financial Officer Joined in 2015, from CIMB Investment Bank
Kujareevanich Deputy Managing Director – Operation Been with the Group since 2013
Jamkajornkeiat Assistant Managing Director – Production/ Int’l Business Been with the Group since 2012
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Management Team
INSTRUMENTAL TO BUILDING COMPANY’S SUCCESS
1. The company seeks to create customer satisfaction through proactive marketing innovations 2. The company is determined to expand its global footprint via strategic partnerships and integration opportunities 3. The company is dedicated to maintain a quality management system, using know how to drive its business as well as being responsible towards its community and society MISSION
Setthasit Assistant Managing Director Been with the Group since 2015
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Key Milestones and Developments
Challenger
2004 Began exporting to 15 countries Oct 2002 Carabao Dang was launched 2012 DCM established as a distributor for Carabao products 2013 APG manufactured glass bottles for Carabao products 2004 In 18 months of the launch, Carabao overtook Krating Daeng position to become the No. 1 challenger in the market 2014 Start Plus Zinc an electrolyte beverage was launched Nov 2014 Carabao Group began trading in Stock Exchange of Thailand 2015 Start establishing
with a national coverage
Jul 2016 Carabao 3in1 Coffee was launched Oct 2016 Carabao RTD Coffee was launched 2016 Carabao Drinking Water was launched 32 2015 Sponsorship of Chelsea F.C. June 2017 Sponsorship of the EFL Cup; The Carabao Cup.
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Milestones and Developments
2001
jointly invested in CBD
capital 1 mil. Bt.
line installed at the factory
increased to 130 mil. Bt.
(Oct.) first energy drink launched
increased to 3 (max.
p.a.)
appointed in Thailand
2002
increased to 200 mil. Bt.
Installed (increases total
bottles p.a.)
Marketing Association of Thailand for the TV ad
2003
installed (max. cap. 117 mil. cans p.a.)
export of can product started
2004
canning line installed (increases total max. cap. to 205 mil. cans p.a.)
2010 2011
bottling lines installed (increases total
700 mil. bottles p.a.)
registered capital 1 mil. Bt., and increased to 100
replaced by DCM to fully distribute CBD’s products
2012 2013
installed(increases total
bottles p.a.)
installed (increases total
cans p.a.)
increased to 300 mil. Bt.
increased 620 mil. Bt.
2014
in full to 450 mil. Bt.
to 1,000 mil Bt.
(increases total max. cap. to 1,080 mil. bottles p.a.)
for manufacturing Start + (max.
commercial
commenced by APG in Aug. (max. cap. 650 million bottles p.a.)
launched (in Cambodia)
distribution centers. (9 DCs in 2015)
FC
2015
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2016
(Water & 3in1 & RTD Coffee)
(Distributor in the UK)
Cup)
p.a.)
2017
( increases total max.cap.to 1,535 mil.bottles p.a.)
installed by CBD (increases total max. cap. to 800 mil. cans p.a.)
Group to produce Aluminum cans
in mass market
32 32 9 production lines Now: Prod. Cap. of 1,080 million bottles p.a. 1Q2018 Expansion: Prod. Cap. of 1,535 million bottles p.a. Certification s: Energy drink PRODUCTION FACILITY 3 production lines Now: Prod. Cap. of 350 million cans p.a. 2Q2017 Expansion: Prod. Cap. of 800 million cans p.a. 4Q2017 Expansion: Prod. Cap. of 1,040 million cans p.a. Plant location: 50 KM from central Bangkok Bottles filling Cans filling
The Manufacturing Facilities
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Certifications:
APG glass bottle manufacturing facility
materials Aluminum Can Manufacturing Facility JV with Showa Denko Aluminum Can
leading Companies in aluminum from Japan
The Manufacturing Facilities
Asia Pacific Can
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Marketing Channels
Dedicated in-house marketing team has established strong relationships with multiple media channels, enabling us to react to market trends and minimize lead time and costs Flexible uses of multimedia channels to reach target consumers: media advertising, on-the-ground marketing team, brand ambassador and event sponsorships Below the Line On-ground marketing More than 148 BaoDang Girl Teams, consisting of
promote social activities Brand Ambassador and events sponsorships Celebrity spokesperson promoting our brand, as well as enhancing corporate image Contributes significantly in establishing our brand Regularly sponsor events which appeal to target consumers
Above the Line TV commercials for wider reach Print ads in magazines, newspapers and posters
35 35 End Consumers Carabao Group
Dealers Domestic Market – c.67%1 International Market – c. 33%1 End Consumers
… … …
Tier 1 Tier 2 Tier 2 Tier 3 Tier 3 Tier 3
Retailers
Convenience stores, Supermarkets, Hypermarkets Traditional retail shops > 50 agents > 1,200 sub- agents
Note: (1) Sales Figure, 1Q2017 (2) Launched in Q2/15 . Reach 30 distribution center in 2016
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Comprehensive Distribution Network
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7 DCs 9 DCs 3 DCs
W
10 – 15 Vans / DC 40 retails / Van / Day 10,000 retails / DC 320,000 retail network
Target reached since October 2016: 30 DCs with 337 Vans, covering approx. 320,000 retailers nationwide
4 DCs
Cash Vans & DCs nationwide
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2 DCs 6 DCs
Note : Base on Information at March 2017
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Our SKUs (Energy Drink)
Carabao Energy Drink (Original) Carabao Energy Drink (Original Export) Carabao Carbonated Carabao Ginseng Edition Carabao Carbonated (Original) Carabao Carbonated (Sugar Free) Carabao Carbonated (Green Apple) Carabao Energy Drink (The PRC Market)
glass bottle
B12
aluminum can
B12
aluminum can
Multivitamins
can
Multivitamins
aluminum can
Multivitamins
can
Multivitamins
aluminum can
Multivitamins
Flavour
aluminum can
Carbonated Domestic (mainly) Export Only Export in Asia First market: Afghanistan First market: UK First market: UK First market: UK The PRC Market October 2001 2004 May 2015 February 2016 April 2016 August 2016 October 2016 March 2017 10 THB (domestic) Differ in various countries 2,000 Riel (17 Baht) Differ in various countries 1.19 GBP 1.19 GBP 1.19 GBP 6 CNY
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Our SKUs (non-Energy Drink)
Products Start Plus Carabao Drinking Water Carabao Coffee (Rich Aroma) Carabao Coffee (Espresso) Carabao Coffee (Robusta) Carabao Coffee (Espresso) Descriptions
glass bottle
& vitamins
caffeine)
& 1200ml
production
through Cash Vans Channel
1 pack
production
through Cash Vans Cannel and Tesco
pack
production
through Cash Vans Cannel and Tesco
production
through Cash Vans Channel, BigC and 7- Eleven
production
Cash Vans Channel, BigC and 7-Eleven
Domestic Market Launch Date May 2014 February 2016 July 2016 November 2016 Retail Selling Price 10 THB 7 & 12 THB 85 THB 10 THB
40
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Products Seaweed Dish Washing Liquid Peanuts Fish Snacks Toothbrush Razor Juice Retail Selling Price (THB) 5 10 5 5 10 10 10 Launch Date November 2015 April 2016 June 2016 July 2016 Products Fabric Softener Squid Snacks Cigarettes (10Skus)1 Toilet Cleaner Tissue Detergent Retail Selling Price (THB) 10 5 40 - 86 25 5 10 Launch Date August 2016 September 2016 October 2016 December 2016
3
RD Party Products in Cash Vans
141
Note: As of December 2016
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The Global Market
North America $24.3bn Australia $2.7bn Europe $11.5bn Latin America $4.7bn Africa $2.1bn UAE $2.7bn Asia Pacific $14.85bn
The opportunity is to capture 10% of the Global Market by 2019
The growth in the Energy Drink market is predicted to continue with sales reaching $62bn by 2019
$6.2bn by 2019
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2016 COUNTRY RANK FOR TOTAL ENERGY DRINKS MARKET SIZE
POPULATION (M)
LITRES PER CAPITA
CAN EQUIVALENT (M)
2016 VALUE OF SALES USD (M)
Source: Euromonitor
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THE WORLD CLASS COMBINATION
Strategic Partnership
Principal partner sponsorship value = £30* mil./3 seasons (start 2016-2019) Principal partner sponsorship value = £18* mil./3 seasons (start 2017-2020)
The EFL Cup will be renamed the “Carabao Cup”
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Strong push to the shelves by our UK Cash vans
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2016 COUNTRY RANK FOR TOTAL ENERGY DRINKS MARKET SIZE
POPULATION (M)
LITRES PER CAPITA
CAN EQUIVALENT (M)
2016 VALUE OF SALES USD (M)
Source: Euromonitor
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Marketing plans in the PRC market (Cont.)
The marketing plans in the PRC market including advertising media and promotional activities in both above the line and below the line 47
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Marketing plans in the PRC market (Cont.)
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Statistic Information
Note Based on an assumption of THB 35 = 1 USD
Carabao Group PLC. As of 17 May 2017 Closing Price: THB 63.25 Ticker SET: CBG Reuter: CBG.BK Bloomberg: CBG:TB Google Finance: BKK:CBG Listing date 21 November, 2014 Listing Venue SET F&B, SET50 Par Value 1 Baht Shares outstanding (mil.) 1,000 Market Cap. THB 63,250mn/USD1.8 mn 52 weeks High/Low THB 80.75 / THB 40.50 Free Float 25.69% Foreign Limit 49.0% Dividend policy at least 40% of consolidated net profit EPS (TTM) THB 1.33 P/E (TTM) 47.55x P/BV 8.94x Dividend Yield 1.58% Auditor: EY Board of Directors 9 members (4 independent)
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