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Your Hosts Today
Stephanie Adler Yuan, MS Director of Training & Education The Schwartz Center for Compassionate Healthcare Kathy Scopin, BSN, PHN, RN Member Experience Advisor The Schwartz Center for Compassionate Healthcare
Strategies for Schwartz Rounds Marketing & Promotion An Office - - PowerPoint PPT Presentation
Strategies for Schwartz Rounds Marketing & Promotion An Office - - PowerPoint PPT Presentation
Strategies for Schwartz Rounds Marketing & Promotion An Office Hours Webinar January 8, 2019 1 Your Hosts Today Stephanie Adler Yuan, MS Director of Training & Education The Schwartz Center for Compassionate Healthcare Kathy
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Today’s Agenda
- 1. Introductions
- 2. Strategies for Marketing & Promoting Schwartz
Rounds
- 3. Open Q&A
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POLL
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Remember: Schwartz Rounds is for everyone.
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Start with the Planning Committee
- Most powerful resource for outreach
- Should reflect the organization you wish to reach
- Multidisciplinary
- Clinical/Non-Clinical
- Bedside/Bird’s Eye
- Out of the box
- All levels
- Invite your communications experts
- Consider cases and topics that will have broad appeal
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Ask yourself: Where do staff look for
- rganizational news &
updates?
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Communications Tools & Resources
Leverage communications tools already in place:
- Screensavers
- Flyers
- Posters
- Newsletter/intranet articles
- PA System
- Town hall meetings
- New employee/physician/resident orientation
Schwartz Rounds rituals can create buzz.
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Spreading the Word: Timing It Right
- Engage comms/marketing/CE dept.
- Introduce at staff or department meetings.
- Reach out to department heads/senior leaders 1:1.
- Via Planning Committee
Before Rounds
- Share dates for upcoming Rounds.
- Introduce Planning Committee members as a resource.
- Encourage participants to invite colleagues.
During Rounds
- Thank panelists, senior leaders for participating.
- Consider follow-up email to participants.
After Rounds
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Consider: Some examples from member institutions.
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Flyers
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Table Tents
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Screensaver
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Event Listing
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Newsletter
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Tools & Resources for Your Team
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SCCH Online Member Community
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SCCH Tools & Resources
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SCCH Tools & Resources
- SCCH Member Community Website
- Sample Planning Committee Charter/Agenda
- Sample Marketing Materials/Flyers
- Schwartz Center Facilitation Workshops
& Your Friendly Member Advisors:
Kathy Scopin: kscopin@theschwartzcenter.org Stephanie Adler Yuan: sadleryuan@theschwartzcenter.org
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POLL
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Q&A
Use the “Questions” pane on your screen to ask questions or share comments. Please stay muted unless you’d like to speak – in which case raise your hand using your toolbar and we will call on you!
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