Strategic Planning Newhouse Strategic Planning Committee July 26, - - PowerPoint PPT Presentation

Strategic Planning Newhouse

Strategic Planning Committee July 26, 2011 9:30am-12:30pm

Agenda

 Top 10 Skills  Best Practices  Values Discussion  Newhouse Media Ecosystem

Discussion

 Your Five-Seven Emerging Themes  Our Next Meeting  Wrap-up/Feedback

Top 10 Skills—Team 1



Strong Writing Skills



Critical Thinking



Ethics



Storytelling skills using new media



Collaboration skills



Leadership skills



How to sell an idea, including presentation skills



Basic understanding of media and technology evolution



Numeracy skills (understanding research & management)



Entrepreneurial spirit

Top 10 Skills-Team 3

 Personal Marketing  Basic Financial Understanding  Technology  Entrepreneurship  Adaptability/flexibility  Creativity  Critical thinking  Ethics and professionalism  Self-management  Writing

Top 10 Skills—Team 4



Strong writing – because



Business for communicators: how to read a balance sheet,



Entrepreneurship; – how to be a freelancer



Better understanding of the audience; psychographics, demographics, trends, measurement



Mastery of law regarding respective disciplines



Applied statistics – so much of journalism is reading and interpreting data



Basic video storytelling



How to Create and distribute content on line



How to read a balance sheet



Ethics—to distinguish from law, legal obligations; not only teaching them what they can and cannot do, but what they SHOULD do



Collaboration: leadership, how to create a process for problem solving, followership



Media leadership



How to sell an idea

Top 10 Skills (Handbook)

Educational Goals Listed in Handbook (14) resemble ideas from the teams

Best Practices and Trends in Higher Education

Communications and Overall

Best Practices— Team 1

Review work done by curriculum committee

Best Practices-Team 3

 Doing a better job of supporting a diverse student

population

 Making students more aware of the world around

them.

 Exposing students to cultural diversity (Study,

Semester abroad)

 Regional to global recruiting and outreach.  Evaluate the advising system we have in place in

comparison to other academic entities to see if there are opportunities for improvement

 Better supporting the internal transfers who are

not native English speakers.

Best Practices—Team 3

 Mobility: change in the delivery of education and

increased availability of resources outside the classroom and campus—some examples:

• E-books
• iTunes U/YouTube
• Collaboration (e.g. Moodle)
• Funding for online courses (e.g. Obama’s initiative

to create new online learning opportunities)

Best Practices-Team 3



Staying current with student technological usage and expectations (they always know what the latest technology is and expect schools to keep up with the latest trend)

• Advent of internet/social media/tech augments students’

expectation of access

• Leads to greater demand/adoption of online classes and

resources by schools

• Plants expectation that faculty/staff have tech literacy
• Increases need for all content to be smart phone-friendly
• Creates demand for a digital-intensive curricula/digital literacy



Retention

• Not a new issue but one that is potentially affected (positively)

by new technology (e.g. using student blogs and other

• utreach to get students early)

Best Practices—Team 4

 Off campus experiences linked to internships (with

experience component linked to it)

 Culture of accountability – clear about what students

are responsible for and what faculty are responsible for (hub from accrediting)

 Assessment – thorough and rigorous. Have to find

ways to measure whether the loop has been closed. “we can demonstrate that by and large students learn what we teach them here…”

 Creating healthy revenue streams through variety of

paid programs, a la WHARTON

Trends—Team 4

 Emphasis on global experiences (and therefore

less local)

 Increasing customizations of programs for all of

• ur unique snowflakes

 More use of social media  More multicultural workplace  More on-line education  Financial pressure to pare back extras in campus

environment

 More cross disciplinary work  Much more questioning of the value of college

degree

 Fewer students in the eligible population

Values Discussion

Team Discussion and Team Sharing with the whole group

Values—Advance Thinking- Team 4

 Content is king  Balance between teaching and technology

(not going overboard)

 Writing is the most important thing we teach

at Newhouse

 Alumni – successful ones – are to be

revered, invoked, shaken down, brought back and repeat

 Collegial  Close sense of community within the school  Sense of superiority (an Achilles heel)

Places where actions don’t match up:

 Collegiality and silo behavior  Investment in alumni culture

Newhouse New Media Ecosystem Discussion

 Digital Media Entrepreneurship  Social Media  Multimedia in Journalism and

Advertising

 Multiplatform Content Generation  Media Convergence  Innovation and Research

Suggestions and Questions from Teams 1 and 4

Noted in Red

Reflections on the Ecosystem

 “Too _____ big”  If it is a “vision” what is it a vision OF?

The organizational model of the school?

 A “theme” or value? A strategic vision?A

collection of projects? If so, how does it fit with the current exercise? Is it a statement of what we are already doing?

 Can’t keep adding layers…

Digital Media Entrepreneurship

 Center for Digital Media

Entrepreneurship

 Partnership with the Whitman School  Visiting Entrepreneur program to

coach student teams

 New courses in media

entrepreneurship

Social Media

 Undergraduate minor and executive

education programs

 Partnership with the iSchool  New faculty hire  Industry partnership with Edelman

Public Relations

Mulitmedia in Journalism and Advertising—Remove (covered in Multiplatform)

 Develop best practices in multimedia

storytelling

 New degree program in multimedia

journalism

Multiplatform Content Generation

 New TV studios designed to serve

students in all majors

 New lab for innovation and research

in such areas as gaming and 3D

 Develop best practices in multimedia

storytelling

 Develop new degree programs at

graduate level

Media Convergence (move to Innovation and Research)

 Testing new ideas in online news  iPad/tablet research and development

• f all applications

 Convergence of newspaper and

broadcast news online

 Courses in video gaming, 3D

Innovation and Research

 Mobile Advertising Project  Opportunities for industry partnerships (faculty

internships)

 Media fellows program to attract doctoral

students

 Testing new ideas in online news  iPad/tablet* research and development of all

applications

 Convergence of newspaper and broadcast

news online

 Courses in video gaming, 3D

*change to mobile device

Opportunities for Cross- Pollination

 Internal (e.g. a class with several

different majors who collaborate on a final project)

 External (e.g. completing a project

with another school)

Emerging Themes/Directions

Here’s what you are thinking….

Emerging Themes – Team 1

 At Newhouse you will find serious-minded, motivated

students and unmatched faculty/student interaction. There is a sense of family as belonging to Newhouse.

 Newhouse will prepare students to get employed in

the world as it is today and teach them how to adapt to change as it occurs in the industry.

 Expectation that faculty stay current with industry

practices through faculty internships, conferences, etc. Those with research/creative agendas will continue to contribute to the greater knowledge of their respective field. Notes regarding themes:

 Marketing – we need to tell our story better.  Needs to be a facilities plan for today and the future.

Emerging Themes– Team 1

 How would we describe Newhouse –

Team #1 The best school to attend with other bright, capable, serious-minded, motivated

• students. You will get an education from

faculty who are very knowledgeable and accomplished in their fields. This will prepare you for a career in communications in fields that have a huge, dedicated alumni network.

Emerging Themes—Team 3

 Agility  Research  Shifting Media  Innovation  Core Methodology Training  Marketing  Globalization

Emerging Themes—Team 4

 Desire to encourage greater entrepreneurialism

among faculty and students (freelancers) WE SEE A GREAT NEED TO AGREE ON A DEFINITION OF “ENTREPRENEUR” around here. One definition might be, “being able to stand on your own two feet” without (necessarily) the comfort or structure

• f a corporation behind you.

 Pride in alumni network – accomplishments and

prestige of grads

 Desire to break out of silos (faculty to work

collaboratively across disciplines)

 Desire to be “cutting edge”  Desire to make partnerships

Future Meeting Schedules

Tuesdays—9:30am-12:30pm August 9 Bartlett Room, August 23 Miron Room

Topics and Homework

 Two teams—themes document draft

(reflecting today’s discussion)

 Two teams– values document draft

(reflecting today’s discussion)

 Next Meeting—Creating the Vision

Wrap-Up and Your Feedback

See you next time August 9th at 9:30am