Business Strategy Strategic Planning Techniques Strategic Planning - - PowerPoint PPT Presentation

Business Strategy

Nikolaos Karanasios

Assistant Professor CEO of the Serres Business & Innovation Centre

06

Strategic Planning Techniques – Strategic Planning Techniques – Subjects of Strategic Planning Subjects of Strategic Planning

Before planning...

• Strategic Analysis
• Strategic Alternatives
• Strategic Business Units
• Strategy Models

Strategic Analysis

• SWOT
• PEST
• BEST
• VRIO

SWOT

• Strenghths
• Weaknesses
• Opporunities
• Threats

Strenghts Strenghts

• Based on the investment history
• Based on the shareholders' powers
• Based on investors' possibilities
• Based on ambitions

History... History...

• Brand Name
• Comapny image
• Patents
• Distribution Network
• Outsourcing Contracts

Comapny image

• Fiscal authorities
• Local authorities
• Scientists / Patent holders
• Distributors
• New shareholders (capital increment)

Brand Name Brand Name

• Brings in Cash & Credit
• Guarantees sales
• Indicates management stability
• Secures current position

Shareholders' powers Shareholders' powers

• Financial abilities
• Human Networks
• Personal Reputation
• Special Knowledge / Skills
• Entrepreneurial Image

Investors' Possibilities Investors' Possibilities

• Famous public personality
• Reknown scientific / business achievements
• Famous team builders
• Fund raisers

Investors' Possibilities Investors' Possibilities

• Famous public personality
• Reknown scientific / business achievements
• Famous team builders
• Fund raisers

Ambitions Ambitions

• An elementary expectation
• A miticolous road – map
• A target line exposure
• No Limit Goals
• Power & Wealth

Strengths of the firm Strengths of the firm

• Healthy Balance Sheet
• Fiscal regularity
• Environmental conformity
• Quality Assurance / certification
• Total Quality Management
• Market Share

Weaknesses

• Of the investors

– Small Available Capital – Bad Reputation / Temper – Talents rejection – Patronizing behaviour – Age – Lonly

Weaknesses cont...

• Of the Investment

– Bad History / Reputation – Obsolete technology – Poor management – Ageing staff – Outdated distribution network

Weaknesses of the firm

• Poor cash flow
• Low profitability / Losses
• Exausted borrowing ability (credit line)
• Collapsing market
• Bad relations with supplyers
• Bad relations with Unions

Opportunities for investors Opportunities for investors

• Available equity market options
• Market rearangement
• Availability of capital to invest
• Acquaintancies condivision
• Changes of the environment

Changes of the environment Changes of the environment

• Leggislative
• Normative
• Financial
• Academic
• “Geographic”

Changes of the environment Changes of the environment

• Leggislative
• Normative
• Financial
• Academic
• “Geographic”

Threats (to investors) Threats (to investors)

• Change of Leggislation
• Change of investment norms / standards
• Appearance of more attractive alternatives
• Reaction of other investors
• Illecit obstacles (press insinuations, political pressure, boycott

etc)

Threats to the investment Threats to the investment

• Reaction of staff
• Reaction of Financiers
• Reaction of Business Associates
• Reaction of Unions
• Staff reactions