Business Strategy Strategic Planning Techniques Strategic Planning - - PowerPoint PPT Presentation

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Business Strategy Strategic Planning Techniques Strategic Planning - - PowerPoint PPT Presentation

Business Strategy Strategic Planning Techniques Strategic Planning Techniques Subjects of Strategic Planning Subjects of Strategic Planning Nikolaos Karanasios Assistant Professor CEO of the Serres Business & Innovation Centre 06


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SLIDE 1

Business Strategy

Nikolaos Karanasios

Assistant Professor CEO of the Serres Business & Innovation Centre

06

Strategic Planning Techniques – Strategic Planning Techniques – Subjects of Strategic Planning Subjects of Strategic Planning

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SLIDE 2

Before planning...

  • Strategic Analysis
  • Strategic Alternatives
  • Strategic Business Units
  • Strategy Models
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SLIDE 3

Strategic Analysis

  • SWOT
  • PEST
  • BEST
  • VRIO
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SLIDE 4

SWOT

  • Strenghths
  • Weaknesses
  • Opporunities
  • Threats
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SLIDE 5

Strenghts Strenghts

  • Based on the investment history
  • Based on the shareholders' powers
  • Based on investors' possibilities
  • Based on ambitions
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SLIDE 6

History... History...

  • Brand Name
  • Comapny image
  • Patents
  • Distribution Network
  • Outsourcing Contracts
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SLIDE 7

Comapny image

  • Fiscal authorities
  • Local authorities
  • Scientists / Patent holders
  • Distributors
  • New shareholders (capital increment)
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SLIDE 8

Brand Name Brand Name

  • Brings in Cash & Credit
  • Guarantees sales
  • Indicates management stability
  • Secures current position
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SLIDE 9

Shareholders' powers Shareholders' powers

  • Financial abilities
  • Human Networks
  • Personal Reputation
  • Special Knowledge / Skills
  • Entrepreneurial Image
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SLIDE 10

Investors' Possibilities Investors' Possibilities

  • Famous public personality
  • Reknown scientific / business achievements
  • Famous team builders
  • Fund raisers
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SLIDE 11

Investors' Possibilities Investors' Possibilities

  • Famous public personality
  • Reknown scientific / business achievements
  • Famous team builders
  • Fund raisers
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Ambitions Ambitions

  • An elementary expectation
  • A miticolous road – map
  • A target line exposure
  • No Limit Goals
  • Power & Wealth
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Strengths of the firm Strengths of the firm

  • Healthy Balance Sheet
  • Fiscal regularity
  • Environmental conformity
  • Quality Assurance / certification
  • Total Quality Management
  • Market Share
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SLIDE 14

Weaknesses

  • Of the investors

– Small Available Capital – Bad Reputation / Temper – Talents rejection – Patronizing behaviour – Age – Lonly

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Weaknesses cont...

  • Of the Investment

– Bad History / Reputation – Obsolete technology – Poor management – Ageing staff – Outdated distribution network

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Weaknesses of the firm

  • Poor cash flow
  • Low profitability / Losses
  • Exausted borrowing ability (credit line)
  • Collapsing market
  • Bad relations with supplyers
  • Bad relations with Unions
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SLIDE 17

Opportunities for investors Opportunities for investors

  • Available equity market options
  • Market rearangement
  • Availability of capital to invest
  • Acquaintancies condivision
  • Changes of the environment
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SLIDE 18

Changes of the environment Changes of the environment

  • Leggislative
  • Normative
  • Financial
  • Academic
  • “Geographic”
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SLIDE 19

Changes of the environment Changes of the environment

  • Leggislative
  • Normative
  • Financial
  • Academic
  • “Geographic”
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SLIDE 20

Threats (to investors) Threats (to investors)

  • Change of Leggislation
  • Change of investment norms / standards
  • Appearance of more attractive alternatives
  • Reaction of other investors
  • Illecit obstacles (press insinuations, political pressure, boycott

etc)

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SLIDE 21

Threats to the investment Threats to the investment

  • Reaction of staff
  • Reaction of Financiers
  • Reaction of Business Associates
  • Reaction of Unions
  • Staff reactions