SLIDE 1
Statement of Entry
Challenge/Objective:
Our objective for 2014 was to utilize partnership to provide engaging, impactful events at high quality venues free to our members. This gives added value to our members and encourages/incents new members to join our organization. Our challenge is to continually find high quality sponsors for our events. This includes the event venue, food and beverage, speakers, auction donations, and hotel accommodations.
Our Plan:
Our plan was to strategically place board members who are vital assets in the local hospitality industry that we could leverage sponsorship best with while growing our
- exposure. Our board contains members from the largest hospitality employers in the
market, touching on each pillar of HSMAI. With such a large network, we are able to utilize a wide array of connections to provide fully sponsored, best in class programming.
The Result:
We were able to secure enough sponsors to provide a full year of cutting edge events with no cost to us. Because of this, we were able to offer all our events free to members. This creates a huge added value and selling point for our HSMAI Minnesota Chapter
- memberships. We will see increased attendance, participation, and exposure at our events
With this, we should see continual growth of our chapter. The Minnesota Chapter was able to secure almost $23,000 in sponsorships in 2014, from over 17 different organizations, hotels, companies or individuals.