Ages 25-62 INCOME 78% (35K TO 100K) Retired 5% Student 11% Tech. - PowerPoint PPT Presentation

Mar 13, 2023 •35 likes •125 views

DIRT TRACK RACING 35 Million Fans 750 Dirt Tracks Across the Nation Multi-Million Dollar per Year Industry DEMOGRAPHICS 70% MALE 30% FEMALE 82% OWN HOMES Ages 25-62 INCOME 78% (35K TO 100K) Retired 5% Student 11% Tech. Trade/Manufacturing 48%

DIRT TRACK RACING 35 Million Fans 750 Dirt Tracks Across the Nation Multi-Million Dollar per Year Industry
DEMOGRAPHICS 70% MALE 30% FEMALE 82% OWN HOMES Ages 25-62 INCOME 78% (35K TO 100K)
Retired 5% Student 11% Tech. Trade/Manufacturing 48% Profesional 36% OCCUPATION
High School 42% Vocational School 22% College Graduate 26% Less Than 2 Years in College 10% EDUCATION LEVEL
90% LOYALTY   TO BRAND THAT   SUPPORTS RACING
OF FANS ASKED 95% KNEW ABOUT   OR HAD   HEARD OF   DIXIE SPEEDWAY
ATTENDANCE 9% 1 TO 2 VISITS PER YEAR 73% 3-5 VISITS PER YEAR 11% 10 OR MORE VISITS PER YEAR 7% ALL EVENTS
SOCIAL MEDIA Dirt Racing Fans Are   Avid Social Media Followers   -With Over 40,000   Facebook Followers Dixie Speedway Stays Actively Engaged With the Community and Their Large Fan Base Ranked 4 th Among Dirt Track Racing Pages.

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