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Standardized Competencies for the Professional Practice of Localization Project Management ALAINA BRANDT ASSISTANT PROFESSOR OF PROFESSIONAL PRACTICES MIDDLEBURY INSTITUTE OF INTERNATIONAL STUDIES AT MONTEREY Session 064 of the 60 th Annual
ALAINA BRANDT ASSISTANT PROFESSOR OF PROFESSIONAL PRACTICES MIDDLEBURY INSTITUTE OF INTERNATIONAL STUDIES AT MONTEREY
Friday, October 25, 2019 Session 064 of the 60th Annual Conference of ATA in Palm Springs
ATA60 sites.miis.edu/lmcc Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey
[N]o specific regulations exist for interpreters or translators. There are no state or federal standards of accountability, no governing bodies or professional oversights at any level, no board exams or education requirement of any kind. In other words, [localization and translation are]… completely self-regulated profession[s]. Anyone can practice as an interpreter or a translator regardless of their background or knowledge… Unlike attorneys or doctors, translators do not have to prove their qualifications to anyone or operate under any particular professional standard… [C]heck[ing] credentials and provid[ing] any non-disclosure agreements required for the particular job or relationship… is truly up to the person or entity contracting the service. If this is not done properly… the consequences can be disastrous. “The Confidentiality Dilemma in the Language Profession,” by Salua Kamerow and Nikki DiGiovanni, The Savvy Newcomer
ATA60 sites.miis.edu/lmcc Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey
“The TSP shall have a documented process in place to ensure that the people selected to perform translation tasks have the required competences and qualifications” (3.1.1 General). “Where a TSP chooses to engage a third party to perform a translation service or any part thereof, the TSP shall retain full responsibility for ensuring that all the requirements of this International Standard are met with respect to that service or any part thereof by that third party” (3.1.2 Responsibility for sub-contracted tasks). “The TSP shall determine the translator’s qualifications to provide a service conforming to this International Standard” (3.1.4 Translator qualifications). “The TSP shall ensure that revisers have all… [necessary] competences” (3.1.5 Professional competences of revisers). “The TSP shall ensure that reviewers… have… relevant qualification[s]” (3.1.6 Professional competences of reviewer).
ATA60 sites.miis.edu/lmcc Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey
ATA60 sites.miis.edu/lmcc Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey
Alaina Brandt, Assistant Professor of Professional Practice Special thanks to Graduate Research Assistant Cheng Qian ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
which can stymie innovation
excessive barrier to entry to the field.
professionalization of localization roles through consensus building and due process.
and transparent process.
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Special thanks to Graduate Research Assistant Cheng Qian
Global Strategist Program Manager Loc Production Manager
LPM Quality Manager Loc Engineer
Account
Manager Our goal as educators and trainers is to teach the competencies foundational to these roles… …so localization managers can succeed in these roles ATA60 sites.miis.edu/lmcc
LOCALIZATION PROJECT MANAGEMENT CANNOT BE AUTOMATED AWAY!
Global Strategist Program Manager Loc Production Manager
LPM Quality Manager Loc Engineer
Account
Manager
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey
Spring 2018 – Sandbox
~70 LPM job descriptions √ Fall 2018 – Formalization
descriptions analysis
GRA Cheng Qian on job description analysis
“Toward Standardization of Professional Project Manager Training in the Localization Industry” Spring 2019 – Capacity Building
Industry pilot and LMCC corpus analysis Fall 2019 - Evangelization
survey (62 responses)
description corpus collection 2
ATA60 sites.miis.edu/lmcc
MQM CORE TYPOLOGY APPLIED TO LPM CORE COMPETENCIES
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc How many years of experience do you have in the localization industry? Years Number
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Rank: #1/15 Rank: #2/15 Rank: #3/15 Rank: #11/15
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc Participants with translation experience Participants without translation experience Necessary - 76% Not Necessary - 24% Not Necessary - 13% Necessary - 87%
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc #1 - Computer Assisted Translation – 88.71% #1 - Translation Management Systems – 88.71% #2 - General Technological Literacy – 75.81% #2 - Project Management Applications – 75.81% #3 - Communication Platforms – 66.13% #4 - Machine Translation – 62.90%
ISO 17100 Translation competences
processing
ISO 18587 PEMT competences
processing
errors, CAT tools, follow instructions, structured feedback (for improvements to MT system over time), interaction with terminology management systems
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc Localization management requires an understanding of: Disagree Middle Agree A specific domain (medical, marketing, engineering). 32.26% 32.26% 35.48% Legal language (NDAs, ICAs, terms & conditions) 29.03% 22.58% 48.39% Data security (privacy policies, data protection and retrieval) 14.52% 25.81% 59.68%
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc The professional practice of localization management requires cultural awareness. The professional practice of localization management requires cultural sensitivity. The professional practice of localization management requires the ability to evangelize on localization needs in ways that are appropriate to diverse stakeholders. The professional practice of localization management requires cultural fluency.
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc Developing at least a limited performance level in another language is necessary to practice professionally as a localization manager. (We define “limited performance” roughly according to ILR Level 2+.) Complete disagreem ent Neither agree nor disagree Complete agreement 1 2 3 4 5 8.06% 19.35% 16.12% 27.42% 29.03% 27.41% 16.12% 56.45%
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc Undergraduate Programs Graduate Programs Translation – 88.33% Foreign Language – 78.33% Linguistics – 66.67% Business– 60.00% Computer Science – 60.00% Localization – 95.00% International Business – 83.33% Translation – 80.00% Foreign Language – 66.67% Linguistics – 40.00%
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
certification from the Project Management Institute)
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Special thanks to Graduate Research Assistant Cheng Qian ATA60 sites.miis.edu/lmcc
Industry Survey
internationally in English
Job descriptions corpus 2
into typology Evangelization
Alaina Brandt, Assistant Professor of Professional Practice Middlebury Institute of International Studies at Monterey ATA60 sites.miis.edu/lmcc
Alaina Brandt, Assistant Professor of Professional Practice Special thanks to Graduate Research Assistant Cheng Qian ATA60 sites.miis.edu/lmcc