STAGNA GNATION TION AS S BRE REAKTHOUGH AKTHOUGH Never Waste a - - PowerPoint PPT Presentation

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STAGNA GNATION TION AS S BRE REAKTHOUGH AKTHOUGH Never Waste a - - PowerPoint PPT Presentation

Oct 13, 2023 44 likes •186 views

STAGNA GNATION TION AS S BRE REAKTHOUGH AKTHOUGH Never Waste a Good Crisis Svetla lana Miliv ivojevic vic Panev, The Coca-Co Cola a Company mpany Marketin ting g Direct ector or Russi sia & O Operations ations Direct

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Svetla lana Miliv ivojevic vic Panev, The Coca-Co Cola a Company mpany Marketin ting g Direct ector

  • r Russi

sia & O Operations ations Direct ector

  • r Belarus

us

STAGNA GNATION TION AS S BRE REAKTHOUGH AKTHOUGH

“Never Waste a Good Crisis”

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AND 500+ + BR BRANDS S MORE RE

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CO CONSU NSUME MER R CEN CENTR TRICIT ICITY

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TR TRAD ADITIONAL ITIONAL SE SEGMENTATION MENTATION IS IS DE DEAD AD

“Demographic information is useless because, here’s a shocker for you, there are 19- year-old guys who watch Dance Moms, and there are 73-year old women who are watching Breaking Bad and Avengers” TODD YELLIN, NETFLIX

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CONSUMER ER TRIBES ES ARE E THE E NEW EW COMMUNITIE ITIES, S, UNITING NG LIKE-MIND INDED ED PEO EOPLE

  • LE. WE ARE MOVING

G TO A TIME WHEN N TEC ECHNOL OLOG OGY ALLOWS US TO SEG EGMEN ENT CUSTOMER ERS S INTO HUNDREDS EDS, , EV EVEN EN THOUS USAN ANDS, S, OF MICRO-GR GROUPS OUPS

CO CONSU SUMER MER TR TRIB IBES ES

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TREND HUNTING NG & LI LISTEN TENING ING BE E MORE E CREA EATIVE VE AND AGILE DEV EVEL ELOP OP INNOVATI TIVE VE SOLUTIO IONS REI EINVEN VENT T OUR SUPP PPLY CHAIN INS EX EXPERI PERIMEN ENT T WITH TH THE E NEW EW INGRE REDIE DIENTS S RET ETHINK INK THE E PACKAGI GING NG EM EMBRACE E NEW EW TEC ECHNOLOGI GIES ES

WE WE MU MUST ST CH CHANGE NGE DI DISR SRUP UPT T OR OR BE DI DISR SRUPTED PTED

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CO CONSU SUMER MER CO CONNE NECTIO CTION EM EMBRA RACE CE NEW EW RE REAL ALIT ITY

THE E WAY WE E SEL ELL & EN ENGAGE GE IS CHANGI GING NG BIG DATA & ADVANCED CED ANALYTIC TICS NEW EW MED EDIA EC ECOS OSYSTEM TEMS INTEG EGRATION TION OF ONLINE NE AND OFFLIN INE E RET ETAIL IL EM EMERG ERGEN ENCE E OF DIREC ECT TO CONSUMER ER MODEL ELS BRAND PU PURPOSE POSE & EX EXPERI PERIEN ENCES ES CONTEN ENT PEO PEOPLE E WANT TO EN ENGAGE GE WITH

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FR FROM OM FL FLAVOR VOR EX EXTENSION TENSIONS TO TO NE NEW CA CATEGOR TEGORIES IES

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IM IMPO POSS SSIBLE IBLE MA MADE DE PO POSS SSIBLE IBLE

FIFA REAL TIME LABEL

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FA FANTA NTA HA HAVIN VING G FU FUN TI TIK TO TOK CH CHALL LLENGE ENGE

OLV > > TIK IK TOK > > PRO ROMO > RE RETAI AIL> L> PRODUC UCT> 200+ 200+ MIL ILLION ION IM IMPRE RESSI SIONS NS XXX U UGC VID IDEOS OS SALES ES 2X VS VS PLAN

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CO CONTENT TENT YO YOU WA WANT T TO TO WA WATC TCH

COKE ASMR

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CO CONSU NSUMER MER

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THA THANK Y NK YOU OU