St State te-of of-th the-ar art t Market et Resear earch - - PowerPoint PPT Presentation

st state te of of th the ar art t market et resear earch
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St State te-of of-th the-ar art t Market et Resear earch - - PowerPoint PPT Presentation

St State te-of of-th the-ar art t Market et Resear earch About bout us us SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR AR, the world association of research professionals. We are members of 7/89 Group up


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SLIDE 1

St State te-of

  • f-th

the-ar art t Market et Resear earch

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SLIDE 2

SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR AR, the world association of research professionals. We are members of 7/89 Group up (Russian National Research Association), BIG and AIMRI T

  • p managers of the company are members of the Russian

an Societ iety of Socio iolo logist sts.

About bout us us

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Resear arch is carrie ied out under the ESOMAR R Code

  • Media research
  • Sociological research

Fieldw ldwork

  • rk is controll
  • lled

ed by “Socis cis Basis Fieldwork” Management System

  • Market research

Ma Main n ac activiti ivities: es:

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SLIDE 4

Client nt-ser servic vice e Dept.

Communication with clients

Qualit itati ative ve Dept.

Management of qualitative studies Moderators

T echn hnic ical Department ment

T echnical support, Programming and hosting (CATI / CAPI / CAWI)

Quantit itat ative ive Dept

Management and control of fieldwork

CATI Center

T elephone interviewing

Co Company mpany st stru ructur cture

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SLIDE 5

Ou Our r tea eam

  • 15 fu

full-time ime employe

  • yees

es

  • more

e than 200 200 inter erview viewer ers

  • 2

2 expe perie rience nced d in-hous use e mode dera rator tors

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SLIDE 6

Co Cove verage rage

With the help of reliabl ble e partne ners s we carry y out resear earch ch in 24 regions ions of Russia ia (plus s Ukraine ine and Kaza zakh khstan) stan) on a regular lar basis sis

Partner conference in Yaroslavl, August 2012

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SLIDE 7

Complex ex internal nal strategy egy which h aims at offering ng high qualit ity y fieldwork in the market et

Employ loyee working king instru truct ctio ions ns

Briefin ing g and trainin ing Pilot

  • t survey

ey Detail iled ed accompa

  • mpany

nyin ing docume uments nts Multil tileve evel l control

  • l

T

  • ugh

ugh employee

  • yee recruit

itment ment

So Soci cis Bas asis s Fiel eldwork work

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Focus cus-roo

  • om
  • large one-way mirror
  • comfortable client’s room
  • Internet-translation
  • DVD - recording
  • simultaneous translation

Faci cilities ities:

+ + venues ues in major

  • r cities
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SLIDE 9

CATI-Cen Center ter

  • Tracking and monitoring research
  • Media research
  • Omnibus research
  • Assessment of Ad-campaign effectiveness
  • Loyalty studies (NPS / CSI)

Faci cilities ities :

60 60 own workstat ation ions s + more than 50 seats in regions Modern n softwar ware QuestMan and NIPO 100% audio records s

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SLIDE 10

In 2009-2012 SOCIS joined T

  • p 20 of Russian MR companies in categories

“Personnel professionalism”, “Business processes management” and “Quality control” (project “Ranking of Russian National Research Association 7/89 Group”

SOCIS is a winner of BIG Award 2011, BIG Award 2017 7 and took the 1st place at the contest “789 Award d 2013” Professional acknowledgement is very valuable for us and gives us momentum to new achievements.

Lev evel el of ex exper ertise ise

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Among our clients:

MANUFACTURERS / RETAILERS / TELECOM ADVERTISING EDUCATION FINANCE / INSURANCE MARKET RESEARCH INDUSTRY

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A few ew ref efer eren ences ces

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SLIDE 13

Main in office: : Yaros

  • sla

lavl vl, , Oktya yabr brya ya ave., , 47 Phone

  • ne in Moscow
  • w:

: +7 (495) 510-19 19-40 40 Phone

  • ne in Yaros
  • sla

lavl: l: +7 (485) 273 92 37 info@so

  • @socis

ismr mr.co .com www.s .socis ismr mr.co .com

We’ve been studying Russia since 1997 and it ain’t so ba bad! d!