Spring/Summer 2016 CONTENT 1. BRAND OVERVIEW HEADQUARTERS - - PowerPoint PPT Presentation

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Spring/Summer 2016 CONTENT 1. BRAND OVERVIEW HEADQUARTERS - - PowerPoint PPT Presentation

Sep 06, 2022 196 likes •705 views

Spring/Summer 2016 CONTENT 1. BRAND OVERVIEW HEADQUARTERS TIMELINE PERSPECTIVE IN NUMBERS 2. BRAND POSITIONING POSITION IN FASHION INDUSTRY PERSPECTIVE WOMAN 3.STORES STORE CONCEPT STORES IN TURKEY STORES WORLDWIDE 4. PRODUCT STRATEGY

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Spring/Summer 2016

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CONTENT

  • 1. BRAND OVERVIEW

HEADQUARTERS TIMELINE PERSPECTIVE IN NUMBERS

  • 2. BRAND POSITIONING

POSITION IN FASHION INDUSTRY PERSPECTIVE WOMAN 3.STORES STORE CONCEPT STORES IN TURKEY STORES WORLDWIDE

  • 4. PRODUCT STRATEGY

BASIC ITEMS DESIGN ITEMS KEY ITEMS 5.COMMUNICATION COMMUNICATION STRATEGY COMMUNICATON CHANNELS

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BRAND OVERVIEW

HEADQUARTERS TIMELINE PERPECTIVE IN NUMBERS

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Kelebek Tekstil has entered to the fashion industry in 1973. Now, Perspective is pioneering the retail sector, with its 16 domestic stores, 60 sale points in Turkey and 88 sale points globally .

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HEADQUARTERS

Headquarters is located in Bomonti, Istanbul with its 8.000 m² closed area constisting of12 Floors and 2 Showrooms. The departments are as follows: Designer Office Product Development Sales & Marketing E - Commerce CRM Graphic Design Accounting & Finance

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TIMELINE

1973

Kelebek Tekstil was established

1979

Kelebek Tekstil evolved into a Stock Corporation

1994 2000

Was founded

2005 2013

Kelebek Incorporate Company was founded

2016

Kelebek Tekstil concentrated on its operations in Europe, Russia, Middle East and South Africa The first store was opened in Istanbul, Turkey and Perspective got into retail business Perspective is currently

  • perating in 42 different

countries with its more than 150 sale points

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PERSPECTIVE IN NUMBERS

2.350 M²

SALE AREA IN TURKEY

16 STORES 60 SALE

POINTS IN TURKEY

43

YEARS IN SECTOR

68.000

M2 SHOP WINDOW IN TURKEY

145

EMPLOYEES IN TURKEY

88

SALE POINTS GLOBALLY

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BRAND POSITIONING

POSITION IN FASHION INDUSTRY PERSPECTIVE WOMAN

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BRAND POSITIONING

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PERSPECTIVE WOMAN

In B+ Segment Between Ages 25-40 Cares for Affordable Luxury Follows Trends In Fashion Social Dynamic

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STORES

STORE CONCEPT STORES IN TURKEY STORES WORLWIDE

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STORE CONCEPT

While Perspective offers a convenient and customer friendly shopping experience, it cares for the following subjects; Product focus Reflecting the story of the collection Offering the feeling of uniqueness Reflecting the brand identity and culture Emphasizing the Privilege

  • f ‘’Feeling Good’’
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STORES IN TURKEY

ISTANBUL – Zorlu Center, Nişantaşı, Aqua Florya, Mall

  • f Istanbul, Carousel, Olivium

Outlet ANKARA – Anka Mall MERSİN - Mersin Forum Mall ADANA- Ziya Paşa Street KONYA- Kent Plaza Mall EDİRNE- Margi Outlet KAYSERİ- Kayseri Forum Mall GAZİANTEP- Gazi Muhtar Paşa Street, SankoPark Mall İSKENDERUN- Atatürk Boulevard KAHRAMANMARAŞ- Piazza Mall

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PERSPECTIVE STORES & CORNERS WORLDWIDE

ALGERIA ARMENIA AUSTRIA AZERBAIJAN (3 Stores) BELARUS (2 Stores) CROATIA BELGIUM ESTONIA DENMARK FRANCE GERMANY GREECE GEORGIA(STORE) IRAN IRAQ (STORE) ISRAEL KAZAKHSTAN (3 STORES) KENIA KUWAIT LEBANON LATVIA (2 Stores) LIBYA MAKEDONIA MOLDOVIA NORTHERN CYPRUS POLAND ROMANIA SWITZERLAND SYRIA NETHERLANDS SPAIN RUSSIA (9 Stores) SOUTH AFRICA UZBEKISTAN LITHIUNA (1 Store)

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PRODUCT STRATEGY

BASIC ITEMS DESIGN ITEMS KEY ITEMS

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BASIC ITEMS

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DESIGN ITEMS

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Urban Style Jean Collection Eveningwear Casualwear Travel Style Bags & Accessoires Bags & Wallets Leather Goods (Gloves,Belt..) Scarves Jewellery Jewellery Footwear

KEY ITEMS

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COMMUNICATION

COMMUNICATION STRATEGY COMMUNICATION CHANNELS

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COMMUNICATION STRATEGY

Perspective follows a product oriented communication strategy and targets to create a strong link between the product and the consumer. Perspective highlights the importance of creating combines related to the lifestyle and vision. Perspective’s communication is always syncronized with current fashion trends and reflects the brand culture profoundly. Perspective always gives clues of the positive feelings of a woman.

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COMMUNICATION CHANNELS

Offline Advertising (Magazine, Outdoor, Newspaper ) Online Advertising (banner, adwords, retargeting) Fashion Shootings Press Releases Product Placement on TV Social Media E- Commerce Web Site CRM

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OFFLINE ADVERTISING

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ONLINE ADVERTISING

Banner, adwords, retargeting

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FASHION SHOOTING

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PRESS RELEASES

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PRODUCT PLACEMENT

Esra Erol - ATV Nihan Günay-ATV Öğle Haberleri Derya Baykal - Kanaltürk

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SOCIAL MEDIA

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CELEBRITY POSTS ON INSTAGRAM

Ayşe Kucuroğlu Burcu Esmersoy Didem Soydan Ebru Şallı

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CELEBRITY POSTS ON INSTAGRAM

Özge Ulusoy Işıl Reçber Duygu Şenyürek Nilgün Bodur

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E-COMMERCE WEB SITE

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Mailing - Sms

CRM

SEZONUN BÜYÜK İNDİRİMİ! Perspective'de Tüm Ürünlerde NET %50 İNDİRİM Fırsatını Kaçırmayın! www.perspective.com.tr

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