Capital Markets Event 21 st February 2017 Monetising the - - PowerPoint PPT Presentation

Capital Markets Event

21st February 2017

Monetising the Micro-Moment

Barry Moat, CEO

Event-driven digital marketing technology that captures and monetizes the Micro-Moment

Barry Moat – CEO

Over twenty five years experience in running multiple successful businesses Several IPO’s, Acquisitions and Exits in both Capital Markets and Private Sector Founder of Premier Direct Group Plc Non-Executive Chairman of BNS Telecom Group Plc Co-Founder and Chairman Lugano Property Group Twenty five years of Financial Services experience, with a Technology background COO of DB Global Markets North America, Global Rates and Institutional Client Group Head of DB FX Global Client Solutions Head of DB Global Transaction Banking North America and Global Institutional Sales CIO for DB Corporate Banking & Securities

Biographies

Nelius De Groot – COO Dave Clarke – CCO

Entrepreneur and Builder of Data-Driven, Algorithmic and Collaboration Technology Businesses Pioneer of the FX Exotic Derivatives Market Founded dVega Ltd CCO and Board Member FENICS Software Ltd Co-Founded Technology for Markets Ltd Head DB FX eCommerce Businesses

Market Opportunity

Marketing Evolution, Smartphone Revolution.

Nelius De Groot, COO

1704 Newspaper 1920 Radio 1835 Billboard 1941 TV 2000 Google AdWords 2006 Facebook Ads

Marketing Evolution

20 40 60 80 100 120 140 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Revenues 2000-2016, $ billions

Google Facebook

Revenues in USD $ billions

90.1 27.6 117.7

Source: Digi-Capital, 2015; a16z 2015; internetretailer.com 2015, Enders Research 0.0 1.0 2.0 3.0 4.0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

PC’s and Smartphone devices in billions

Smartphone Revolution

iPhone Launched 29th June, 2007 2bn smartphones 1.7 bn PC’s 3bn smartphones

• n the planet

Adopted by 80% of adult population Number of PC’s globally

Global Media AdSpend

$543 bn

North America 37% Asia Pacific 32% Western Europe 18% Latin America 6% Middle East & Africa 4% Central & Eastern Europe 3% Source: eMarketer, 2016

Global Media AdSpend in $ billions, 2014-2020

72% 351 68% 351 66% 357 60% 344 56% 338 53% 337 50% 339 28% 138 32% 162 34% 186 40% 229 44% 270 47% 304 50% 335 100 200 300 400 500 600 700 2014 2015 2016 2017 2018 2019 2020

$543 bn $674 bn

Digital Non-Digital

Global Digital AdSpend in $ billions, 2014-2020

69% 95 58% 93 45% 85 42% 96 38% 103 36% 109 26% 88 31% 43 42% 69 55% 101 58% 134 62% 167 64% 196 74% 247 50 100 150 200 250 300 350 2014 2015 2016 2017 2018 2019 2020

$186 bn $335 bn

Mobile Desktop

Media AdSpend in $ billions, 2015-2020

49% 11 47% 11 45% 11 43% 12 41% 12 40% 12 30% 7 26% 6 23% 6 19% 5 17% 5 16% 5 21% 5 27% 7 32% 8 38% 10 42% 12 44% 13

10 20 30

2015 2016 2017 2018 2019 2020

Mobile Desktop Non-Digital

$24 bn Source: eMarketer 2016 $29 bn 67% 123 64% 123 62% 124 59% 126 57% 127 55% 129 15% 28 13% 25 12% 25 12% 25 12% 27 12% 28 17% 32 23% 44 26% 53 29% 61 31% 69 33% 77

50 100 150 200 250

2015 2016 2017 2018 2019 2020

Mobile Desktop Non-Digital

$192 bn $234 bn

US Digital Advertising

Source: eMarketer, 2016

US Digital AdSpend in $ billions, 2016

Snapchat 0.5% Yelp 0.8% LinkedIn 1.0% Twitter 1.9% Amazon 1.3% IAC 0.8% Verizon 1.8% Microsoft 3.8% Yahoo 1.3%

60% 43%

• 3%

Source: IAB, Facebook, Google, L2 inc., Digital Content Next, 2016.

Advertising Growth, Q1 2016 vs. Q1 2015

Other

Google 41.0% Facebook 16.6% $72 bn Other 29.2% 13.2%

Event-Driven Marketing Technology

Intelligent and Real-time, Automated and Scalable.

Dave Clarke, CCO

TV Content

88% of Output

Source: Ofcom

TV Advertising

12% of Output

Source: Ofcom

Second Screening

87% of UK Population

Source: Accenture

Smartphone and Desktop Advertising are Different

Advertising Platform State Management Signal Input Advertising Platform Interfaces

Search TV Sport Weather News Twitter Social

Event Detection Performance Optimisation

Website

Data & Algorithms

Monetising the Micro-Moment

Anticipating the Micro-Moment

30th January to 6th February, 07:00 to 23:00 daily

10 20 30 40 50 60 70 80 90 100

30th January 31st January 1st February 2nd February 3rd February 4th February 5th February 6th February

Source: Google Trends UK

Indonesia

Anticipating the Micro-Moment

20 40 60 80 100

Indonesia

07:00 11:00 15:00 19:00 23:00

2nd February, 07:00 to 23:00

Source: Google Trends UK

Anticipating the Micro-Moment

20 40 60 80 100

Indonesia

20:00 20:30 21:00 21:30 22:00 22:30 23:00

2nd February, 20:00 to 23:00

Source: Google Trends UK

Anticipating the Micro-Moment

20 40 60 80 100

20:00 20:30 21:00 21:30 22:00 22:30 23:00

Indonesia Coral Triangle Diving

2nd February, 20:00 to 23:00

Source: Google Trends UK

Subtitle Search Tool

Moment Analysis

Search: Enter Keywords separated by a space Indonesia All Channels Search Select Start Date and Time: 02 Feb 2017 21 00 Select End Date and Time: 02 Feb 2017 23 00 Select Channels:

Search Results

Keywords: Indonesia First Mention: 02 Feb 2017 21:09 Last Mention: 02 Feb 2017 22:51 Total Results: 12

Channel 4 Results: 6 Channel 4 +1 Results: 6

Search Results

Keywords: Indonesia First Mention: 02 Feb 2017 21:09 Last Mention: 02 Feb 2017 22:51 Total Results: 12

Channel 4 Results: 6 Channel 4 +1 Results: 6 Channel 4 2017-02-02 21:09:00 29-year-old Brits Simon and Sophie moved to Indonesia four years ago. They've set up home on a sparsely populated tropical island, with their one-year-old son, Max. Well, we've got another one on the way. Wow! And this is a girl. ls it? Yeah. How Long have you got? Er, three more months. Three more months? Yeah. So it's going be complete chaos. We'd better get you back to the island, then. Yeah, Let's go. But before we set off, I'm in for a treat. SHE SPEAKS THE LANGUAGE ULVzar. Ular? ULar means snake. He's caught a snake? It's a big one. 2017-02-02 21:36:00 I'm in Indonesia, spending time with British couple Simon and Sophie, who moved to this remote island four years ago. Wet suits. And I'LL grab a couple of tanks. Bye, Daddy. See you Later, sausage! BABY COOS The miles of coral reef the region has to offer is what brought them here, but it's been under threat from fishing and mining. An estimated 85% of it is endangered by human activity. The couple are passionate about protecting and documenting the reef, and Simon has asked me to join him on a regular inspection of the ocean bed to check for damage. 2017-02-02 21:39:00

Search Results

Keywords: Indonesia First Mention: 02 Feb 2017 21:09 Last Mention: 02 Feb 2017 22:51 Total Results: 12

Channel 4 Results: 6 Channel 4 +1 Results: 6 Channel 4 2017-02-02 21:09:00 29-year-old Brits Simon and Sophie moved to Indonesia four years ago. They've set up home on a sparsely populated tropical island, with their one-year-old son, Max. Well, we've got another one on the way. Wow! And this is a girl. ls it? Yeah. How Long have you got? Er, three more months. Three more months? Yeah. So it's going be complete chaos. We'd better get you back to the island, then. Yeah, Let's go. But before we set off, I'm in for a treat. SHE SPEAKS THE LANGUAGE ULVzar. Ular? ULar means snake. He's caught a snake? It's a big one. 2017-02-02 21:36:00 I'm in Indonesia, spending time with British couple Simon and Sophie, who moved to this remote island four years ago. Wet suits. And I'LL grab a couple of tanks. Bye, Daddy. See you Later, sausage! BABY COOS The miles of coral reef the region has to offer is what brought them here, but it's been under threat from fishing and mining. An estimated 85% of it is endangered by human activity. The couple are passionate about protecting and documenting the reef, and Simon has asked me to join him on a regular inspection of the ocean bed to check for damage. 2017-02-02 21:39:00

29-year-old Brits Simon and Sophie moved to Indonesia four years ago. They've set up home on a sparsely populated tropical island.

mporium Rules

If { Channel “BBC1” OR “ITV” OR “Channel 4" AND subtitle=“Thailand" OR “Indonesia" OR “Philippines" OR “Malaysia" OR “Singapore"} Then { Action=AdWords AND Facebook AND Website}

Detect Micro-Moments & Execute Relevant Actions

29-year-old Brits Simon and Sophie moved to Indonesia four years ago. They've set up home on a sparsely populated tropical island.

They live on Coral Triangle, it has some of the richest marine life. It is the most awesome diving in the world..

Search Bid Modification

They live on Coral Triangle, it has some of the richest marine life. It is the most awesome diving in the world..

Search Bid Modification Search Creative Switching

They live on Coral Triangle, it has some of the richest marine life. It is the most awesome diving in the world..

Search Bid Modification Search Creative Switching Social Launch Campaign

They live on Coral Triangle, it has some of the richest marine life. It is the most awesome diving in the world..

Search Bid Modification Search Creative Switching Social Launch Campaign Website Change Landing Page

Relevant Sectors

Gadgets White Goods Comparison Sites Retail Personal Finance Home & Garden Fashion Sports Food & Wine Travel Automotive Property

Event-Driven Digital Marketing: Example

Event Detected

5

Micro-Moment Identified

mporium IMPACT Launches Campaigns

Search Social Website 6 7

Constantly Monitoring for Relevant Micro-Moments

4

Ongoing Advertiser Agency

1 2

mporium

3

Setup mporium automatically analyses the Advertiser’s accounts and relevant rules loaded into mporium IMPACT The Advertiser’s Digital Agency provides Google and Facebook credentials to mporium A travel company wishes to target TV micro- moments, for specific destinations in Asia

Advertising Platform State Management Signal Input Advertising Platform Interfaces

Search TV Sport Weather News Twitter Social

Event Detection Performance Optimisation

Website

Data & Algorithms

Event-Driven Digital Marketing

Barry Moat, CEO

Financial Overview and Corporate Structure

Shares

* Successful fund raise of £3.1 million in July 2016, post interim results

Headcount Income Statement Balance Sheet *

Shares in issue 514,205,406 As of June 2016 (6 months) Total assets £5,528,700 Market Cap @ 13p £66.85 million Total liabilities (£1,779,228) Net assets £3,749,472 Shares % Directors & Senior Management 41,672,370 8.10% In addition, there is a Senior Management Share Option Scheme, 10% of Group Revenue £870,473 In addition, there is a Employee Share Option Scheme, 10% of Group EBITDA (£2,172,486) Total 57

Monetising the Micro-Moment

Annual global Media AdSpend is $500+ billion – 50% Digital The Smartphone Revolution is Now – Second screening is ubiquitous Advertisers demanding measurable, targeted performance mporium IMPACT – Event-driven digital marketing technology that captures and monetizes the Micro-Moment Media Agencies provide the route to accelerated mass market penetration for mporium IMPACT Direct revenue model – Percentage of AdSpend under management with potential for share of performance uplift

Capital Markets Event

21st February 2017