Sponsors: How to Find Them & Create a Win-Win @fundraiserchad - - PowerPoint PPT Presentation

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Sponsors: How to Find Them & Create a Win-Win @fundraiserchad - - PowerPoint PPT Presentation

Nov 20, 2023 377 likes •1.06k views

Sponsors: How to Find Them & Create a Win-Win @fundraiserchad PHILANTHROPIC PIE What percentage of the philanthropic pie is BUSINESS SUPPORT at your organization? Image Credit: imarketsmart.com Who is this guy? And why does he think

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Sponsors: How to Find Them & Create a Win-Win

@fundraiserchad

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PHILANTHROPIC PIE

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What percentage of the philanthropic pie is BUSINESS SUPPORT at your

  • rganization?
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Image Credit: imarketsmart.com

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Who is this guy? And why does he think he knows what he’s talking about?

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career fundraiser

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But more importantly …

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AGENDA:

  • 1. What Do You Have to Sell?
  • 2. Identifying Potential Sponsors
  • 3. Beginning the Partnership Conversation
  • 4. Structuring Win-Win Long Term

Relationships

  • 5. Q&A
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@fundraiserchad

SLIDES + RESOURCES

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces
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Credit: Sponsorship Collective

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Wha What t Do Do Yo You u Ha Have t ve to

  • Sell?

Sell?

@fundraiserchad

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YEA EAR R R ROUN UND vs vs ONE E NIGHT

CORP RPORA RATE E PAR ARTNER ER PRO ROGR GRAM AM

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AUDIENCE ACCESS

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AU AUDIE DIENC NCE AVA E AVATA TAR

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# ev # event ent att attende endees es # em # email ail sub subsc scrib ribers ers # s # soc

  • cial

ial fo follo llowe wers rs # mo # monthl nthly y web web v visi isito tors rs

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be be fl flexi exibl ble cus custo tomiz mizati tion

  • n =

= go good

  • d

find find w win in-wi wins ns

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Id Identi entify fying ing Po Potent tential ial Spo Sponso nsors rs

@fundraiserchad

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from your database

  • Current Business Donors
  • Current Individual Donors

–Business Owners –Senior Level Employees

  • Employers of Board Members
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from accounting

  • Current Vendors

–Review a list of payables (sorted largest to smallest) from the last 12 months

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from brainstorming

  • The Key Players in Your

Community

  • Companies that Also Serve Your

Beneficiaries / Clients / Patients

  • Companies that Want Access to

Your Avatar

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Goa Goal l = = lis list t of

  • f 25

25 to to 100 100 po potent tential ial sp spon

  • nso

sors rs

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“Who do we/you know that knows someone at ______________?”

  • Event Committee
  • Board
  • Full Staff
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med media ia sp spon

  • nso

sors rs in in-kind kind sp spons

  • nsor
  • rs
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Be Begi ginni nning ng the the Pa Part rtner nersh ship ip Co Conve nvers rsat atio ion

@fundraiserchad

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When? When? Who? Who?

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Dear Mr. Donor - I hope all is well and that you’re enjoying these early spring days! My name is Chad Barger and I am the Development Director of the ABC Charity. I am writing to see if I could stop by sometime in the next month or so to provide a brief update on ABC Charity and our upcoming event. It’s an opportunity for me to share our progress, to answer your questions and to get some feedback which is always appreciated. I think 20 minutes would be sufficient – is there a good day on your calendar? What about the 20th at 2pm or the 22nd between 1 and 4pm? Thank you for taking the time to read this request and have a wonderful day. Sincerely, Chad

productive uctivefund fundraising.com/resource raising.com/resources

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“So, as you know I wanted to speak about ABC Charity

  • today. What do you

know about us?”

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STORY TIME

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your mission  your story

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story characteristics

  • Compelling story about 1

PERSON, place or thing

  • Rich detail (create a vivid picture)
  • Brings up a SOLVABLE problem

that your organization can fix

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“How does your company like to support the community?” “What types of causes do you support?”

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ALIG ALIGNMEN NMENT?

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“Can I follow up with some information on an upcoming opportunity that may be of interest to you?”

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Co Consi nside dera ratio tions ns fo for r Vi Virt rtual ual Eve Events nts

@fundraiserchad

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virtual event sponsorships

  • Don’t downplay the opportunity /

build excitement

  • Don’t discount
  • Use technology to provide even

more value

  • Make it a part of something bigger

(year round partnership vs. one day sponsorship)

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Str Struct ucturin uring g Win Win- Win Win L Lon

  • ng

g Te Term rm Rel Relati ations

  • nshi

hips ps

@fundraiserchad

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Board member visits & thanks each table “We couldn’t do the great work we do without YOU!”

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po post st-ev event ent em email il

  • Sent next weekday after the event
  • “Thanks for attending …”
  • Event results
  • What those funds will be used for
  • Link to a video to learn more about

that program

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sentence 1 = what you saw / what happened sentence 2 = the impact of what you saw on you or your organization sentence 3 = what you appreciate about the person’s role in what you saw

The 3 Minute / 3 Sentence Thank You Note Formula

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invite them to a free engagement activity

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the impact letter

(3-6 months post event)

productive uctivefund fundraising.com/resource raising.com/resources

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send them some business

SUPERCONNECTOR

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ANNUAL UPDATE VISIT

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productive uctivefund fundraising.com/resource raising.com/resources

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productive uctivefund fundraising.com/resource raising.com/resources

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The fortune is in the follow up.

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further learning

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@fundraiserchad

ques questi tion

  • ns

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces