Spokane Transit Authority DRAFT DRAFT PTBA Voters January 2006 - - PDF document

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Spokane Transit Authority DRAFT DRAFT PTBA Voters January 2006 - - PDF document

1 1 Spokane Transit Authority DRAFT DRAFT PTBA Voters January 2006 Survey Methodology Sample 500 interviews among a representative sample of voters in Spokane, PTBA Method Telephone interviews conducted January 19-20, 2006


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DRAFT DRAFT

Spokane Transit Authority PTBA Voters

January 2006

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DRAFT DRAFT

Survey Methodology

Sample – 500 interviews among a representative

sample of voters in Spokane, PTBA

Method – Telephone interviews conducted

January 19-20, 2006

Sampling error – Plus or minus 4% at the 95% confidence

level

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DRAFT DRAFT

Aw areness and Attitudes About Light Rail and Bus Rapid Transit System s

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DRAFT DRAFT

Voter Aw areness of “Light Rail” and “Bus Rapid Transit”

“Have you heard the term ‘light rail?’ ” (Q1) “Have you heard the term ‘bus rapid transit?’ ” (Q4)

8 8 % 1 2 % 0 % 2 0 % 4 0 % 6 0 % 8 0 % 1 0 0 % TOTAL yes No/ don’t know 5 9 % 4 1 % 0 % 2 0 % 4 0 % 6 0 % 8 0 % 1 0 0 % TOTAL yes No/ don’t know

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DRAFT DRAFT

Aw areness of the Term “Light Rail”: Historic Data

61% 69% 79% 83% 88% 0% 20% 40% 60% 80% 100% 4/ 1999 6/ 2001 7/ 2002 11/ 2004 1/ 2006 % Aw are

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DRAFT DRAFT

Aw areness of the Term “Light Rail”: Area

88% 88% 87% 0% 20% 40% 60% 80% 100% City of Spokane Spokane Valley Other % Aw are

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DRAFT DRAFT

Aw areness of the Term “Bus Rapid Transit”: Historic Data

47% 59% 0% 20% 40% 60% 80% 100% 11/ 2004 1/ 2006 % Aw are

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DRAFT DRAFT

Aw areness of the Term “Bus Rapid Transit”: Area

55% 65% 62% 0% 20% 40% 60% 80% 100% City of Spokane Spokane Valley Other % Aw are

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DRAFT DRAFT

Current Know ledge of Light Rail and Bus Rapid Transit

7% 18% 53% 9% 0% 20% 40% 60% 80% 100% A lot Quite a bit Only a little Nothing at all

IF AWARE OF LIGHT RAIL: “A light rail system is being considered between downtown Spokane and Liberty Lake. How much have you heard about this?” (Q1, N= 439)

2% 4% 30% 22% 0% 20% 40% 60% 80% 100% A lot Quite a bit Only a little Nothing at all

IF AWARE OF BUS RAPID TRANSIT: “A bus rapid transit system is being considered between downtown Spokane and Liberty

  • Lake. How much have you heard about this?”

(Q4, N= 295)

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DRAFT DRAFT

A Plurality of Voters Favor Construction of a Light Rail System and Bus Rapid Transit System

“Would you favor or oppose construction of a light rail system between downtown Spokane and Liberty Lake?” (Q2)

48% 24% 28% 0% 20% 40% 60% 80% Favor Don’t know Oppose 48% 35% 17% 0% 20% 40% 60% 80% Favor Don’t know Oppose

“Would you favor or oppose construction

  • f a bus rapid transit system between

downtown Spokane and Liberty Lake?” (Q5)

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DRAFT DRAFT

Construction of a Light Rail System : Historic Data

52% 19% 29% 48% 24% 28% 0% 20% 40% 60% 80% 4/ 1999 1/ 2006

Favor Don’t know Oppose

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DRAFT DRAFT

Construction of a Light Rail System : Key Subgroups -1

Favor Don’t know Oppose Net favor All 48% 24% 28% + 20% Area City of Spokane 44% 25% 31% + 13% Spokane Valley 56% 22% 22% + 34% Other 50% 23% 27% + 23% Gender Men 43% 20% 37% + 6% Women 53% 28% 19% + 34% Age 18-64 53% 22% 25% + 28% 65+ 35% 29% 35%

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DRAFT DRAFT

Construction of a Light Rail System : Key Subgroups -2

Favor Don’t know Oppose Net favor All 48% 24% 28% + 20% I ncom e Less than $60K 48% 23% 29% + 19% $60-79K 50% 26% 24% + 26% $80K+ 53% 21% 26% + 27% STA perform ance Excellent/ good 55% 22% 23% + 32% Fair/ poor 45% 23% 32% + 13% Don’t know 35% 35% 30% + 5% Aw are of light rail? Yes 49% 22% 29% + 20% No 43% 36% 21% + 22%

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DRAFT DRAFT

Construction of a Bus Rapid Transit System : Key Subgroups -1

Favor Don’t know Oppose Net favor All 48% 35% 17% + 31% Area City of Spokane 46% 37% 17% + 29% Spokane Valley 53% 30% 17% + 36% Other 48% 35% 17% + 31% Gender Men 45% 35% 20% + 25% Women 51% 35% 14% + 37% Age 18-64 49% 35% 17% + 32% 65+ 46% 36% 18% + 28%

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DRAFT DRAFT

Construction of a Bus Rapid Transit System : Key Subgroups -2

Favor Don’t know Oppose Net favor All 48% 35% 17% + 31% I ncom e Less than $60K 54% 34% 13% + 41% $60-79K 43% 39% 17% + 26% $80K+ 44% 34% 22% + 22% STA perform ance Excellent/ good 54% 33% 13% + 41% Fair/ poor 48% 33% 19% + 29% Don’t know 24% 54% 22% + 2% Aw are of BRT? Yes 53% 28% 19% + 34% No 41% 45% 13% + 28%

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DRAFT DRAFT

Most W ho Favor Light Rail and BRT System s W ant Them Operating in the Next 5 Years

IF FAVOR IN Q1: “When would you like to see a light rail operating between downtown Spokane and Liberty Lake?” (Q3, N= 240)

6 8 % 2 5 % 5% 3% 0% 2 0 % 4 0 % 6 0 % 8 0 % I n the next 5 years I n the next 1 0 years I n the next 20 years Don’t know 7 5 % 1 5 % 3% 7% 0% 2 0 % 4 0 % 6 0 % 8 0 % I n the next 5 years I n the next 1 0 years I n the next 20 years Don’t know

IF FAVOR IN Q5: “When would you like to see a bus rapid transit system operating between downtown Spokane and Liberty Lake?” (Q6, N= 240)

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DRAFT DRAFT

Com paring the Alternatives

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DRAFT DRAFT

Potential Alternatives

3 2 % 2 3 % 2 1 % 1 3 % 1 % 1 0 % 0 % 1 0 % 2 0 % 3 0 % 4 0 % A light rail system from dow ntow n Spokane to Liberty Lake A bus rapid transit system from dow ntow n Spokane to Liberty Lake A combination of light rail from dow ntow n Spokane to Spokane Valley and bus rapid transit from Spokane Valley to Liberty Lake None of these Other Don’t know

“In order to address traffic congestion problems between downtown Spokane and Liberty Lake, which one of the following would you prefer?” (Q7)

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DRAFT DRAFT

Potential Alternatives: Key Subgroups -1

City of Spokane Spokane Valley Other 18-54 55-64 65+ A light rail system from downtown Spokane to Liberty Lake 29% 36% 36% 39% 32% 19% A bus rapid transit system from downtown Spokane to Liberty Lake 24% 20% 23% 17% 21% 37% A combination of light rail from downtown Spokane to Spokane Valley and bus rapid transit from Spokane Valley to Liberty Lake 21% 26% 14% 20% 25% 17%

  • ------Area-----
  • ------Age------
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DRAFT DRAFT

Potential Alternatives: Key Subgroups -2

> $60K $60K+ 1-3/ 4 4/ 4 A light rail system from downtown Spokane to Liberty Lake 28% 43% 36% 24% A bus rapid transit system from downtown Spokane to Liberty Lake 28% 17% 22% 27% A combination of light rail from downtown Spokane to Spokane Valley and bus rapid transit from Spokane Valley to Liberty Lake 23% 18% 19% 23%

  • ------I ncom e------
  • -Vote history--
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DRAFT DRAFT

Potential Alternatives: Key Subgroups -3

Yes No Yes No A light rail system from downtown Spokane to Liberty Lake 35% 15% 34% 29% A bus rapid transit system from downtown Spokane to Liberty Lake 23% 21% 27% 18% A combination of light rail from downtown Spokane to Spokane Valley and bus rapid transit from Spokane Valley to Liberty Lake 20% 23% 19% 23%

  • -Aw are of light rail?--
  • -Aw are of BRT?--
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DRAFT DRAFT

Funding Construction

  • f

Transportation I m provem ents: Spokane to Liberty Lake

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DRAFT DRAFT

Light Rail Alternative

“Construction of a light rail system between downtown Spokane and Liberty Lake could cost $300 million and require an increase in the local sales tax of three tenths of one

  • percent. For information purposes, a sales tax of three tenths of one percent adds

three cents to a ten-dollar taxable purchase. If there was an election today, would you vote for or against this alternative?” (Q8)

3 9 % 7 % 5 3 % 0 % 2 0 % 4 0 % 6 0 % For Don’t know Against

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DRAFT DRAFT

Light Rail Alternative: Key Subgroups -1

For Don’t know Against Net for All 39% 7% 53%

  • 14%

Area City of Spokane 37% 7% 56%

  • 19%

Spokane Valley 49% 6% 46% + 3% Other 37% 10% 54%

  • 17%

Age 18-64 42% 8% 50%

  • 8%

65+ 31% 6% 62%

  • 31%

I ncom e Less than $60K 37% 7% 56%

  • 19%

More than $60K 49% 9% 42% + 7%

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DRAFT DRAFT

Light Rail Alternative: Key Subgroups -2

For Don’t know Against Net for All

39% 7% 53%

  • 14%

Vote history 1-3/ 4 43% 7% 50%

  • 7%

4/ 4 32% 7% 61%

  • 29%

STA perform ance Excellent/ good 50% 6% 44% + 6% Fair/ poor 34% 7% 59%

  • 25%

Don’t know 22% 11% 67%

  • 45%

Aw are of light rail? Yes 41% 6% 53%

  • 12%

No 28% 13% 59%

  • 31%
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DRAFT DRAFT

Support of Light Rail: W ith and W ithout Tax I ncrease

Favor light rail Favor tax increase for light rail Shift All 48% 39%

  • 9%

Area City of Spokane 44% 37%

  • 7%

Spokane Valley 56% 49%

  • 7%

Other 50% 37%

  • 13%

Age 18-64 53% 42%

  • 11%

65+ 35% 31%

  • 4%

I ncom e Less than $60K 48% 37%

  • 11%

More than $60K 52% 49%

  • 3%
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DRAFT DRAFT

Major Reason for Support of Light Rail Alternative: Relieve Traffic Congestion

33% 9% 5% 4% 4% 4% 4% 3% 3% 3% 3% 0% 10% 20% 30% 40% Relieve/ reduce traffic/ congestion/ fewer cars Good for environm ent/ clean air/ less pollution Prom ote growth/ developm ent/ progress Need alternative form s of transportation Good idea/ want light rail Save energy/ use less oil/ fuel Needed Easier to get around I ncreasing population/ city growing Price of gas/ oil Favor/ support public/ m ass transit

IF FOR IN Q8: “What is the major reason you would vote for this alternative?” (Q9, N= 197)

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DRAFT DRAFT

Major Reason for Opposition to Light Rail Alternative: Taxes

37% 11% 7% 6% 5% 3% 3% 3% 0% 10% 20% 30% 40% Taxes too high Cost/ expense/ could be done for less Not needed/ necessary Would not/ could not use/ doesn't serve m y area/ don’t go into the Valley Low use/ ridership/ not being used now/ wouldn't be used Need m ore inform ation/ details Unwise/ wasteful/ excessive governm ent spending Can't afford/ on fixed incom e

IF AGAINST IN Q8: “What is the major reason you would vote against this alternative?” (Q10, N= 267)

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DRAFT DRAFT

Light Rail/ BRT Com bination

“Here is another possible alternative. Construction of a light rail system from downtown Spokane to Spokane Valley and a bus rapid transit system from Spokane Valley to Liberty Lake could cost $157 million and require an increase in the local sales tax of two tenths of one percent. If there was an election today, would you vote for or against this alternative?” (Q11)

3 6 % 1 0 % 5 4 % 0 % 2 0 % 4 0 % 6 0 % For Don’t know Against

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DRAFT DRAFT

Light Rail/ BRT Com bination: Key Subgroups -1

For Don’t know Against Net for All 36% 10% 54%

  • 18%

Area City of Spokane 33% 10% 56%

  • 23%

Spokane Valley 47% 7% 46% + 1% Other 31% 13% 56%

  • 25%

Age 18-64 39% 11% 50%

  • 11%

65+ 27% 9% 65%

  • 38%

I ncom e Less than $60K 36% 9% 55%

  • 19%

More than $60K 42% 9% 49%

  • 7%

Vote history 1-3/ 4 35% 10% 54%

  • 19%

4/ 4 34% 10% 56%

  • 22%
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DRAFT DRAFT

Light Rail/ BRT Com bination: Key Subgroups -2

For Don’t know Against Net for All

36% 10% 54%

  • 18%

STA perform ance Excellent/ good 42% 10% 48%

  • 6%

Fair/ poor 32% 9% 59%

  • 27%

Don’t know 28% 17% 56%

  • 28%

Aw are of light rail? Yes 36% 9% 54%

  • 18%

No 31% 18% 51%

  • 20%

Aw are of BRT? Yes 37% 9% 54%

  • 17%

No 35% 12% 54%

  • 19%
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DRAFT DRAFT

BRT Alternative

“Now, here is still another possible alternative. Construction of a bus rapid transit system from downtown Spokane to Liberty Lake could cost $65 million and require an increase in the local sales tax of one tenth of one percent. If there was an election today, would you vote for or against this alternative?” (Q12)

4 2 % 1 1 % 4 7 % 0 % 2 0 % 4 0 % 6 0 % For Don’t know Against

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DRAFT DRAFT

BRT Alternative: Key Subgroups -1

For Don’t know Against Net for All 42% 11% 47%

  • 5%

Area City of Spokane 44% 12% 45%

  • 1%

Spokane Valley 39% 12% 50%

  • 11%

Other 42% 10% 49%

  • 7%

Age 18-64 43% 12% 46%

  • 3%

65+ 41% 10% 48%

  • 7%

I ncom e Less than $60K 47% 12% 41% + 6% More than $60K 39% 10% 50%

  • 11%
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DRAFT DRAFT

BRT Alternative: Key Subgroups -2

For Don’t know Against Net for All

42% 11% 47%

  • 5%

Vote history 1-3/ 4 38% 12% 50%

  • 12%

4/ 4 48% 10% 42% + 6%

STA perform ance Excellent/ good 52% 9% 40% + 12% Fair/ poor 35% 13% 52%

  • 17%

Don’t know 35% 11% 54%

  • 19%

Aw are of BRT? Yes 45% 9% 46%

  • 1%

No 38% 14% 48%

  • 10%
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DRAFT DRAFT

Support for Bus Rapid Transit: W ith and W ithout Tax I ncrease

Favor BRT Favor tax increase for BRT Shift All 48% 42%

  • 6%

Area City of Spokane 46% 44%

  • 2%

Spokane Valley 53% 39%

  • 14%

Other 48% 42%

  • 6%

Age 18-64 49% 43%

  • 6%

65+ 46% 41%

  • 5%

I ncom e Less than $60K 54% 47%

  • 7%

More than $60K 44% 39%

  • 5%
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DRAFT DRAFT

Com parison of Three Alternatives

39% 53% 36% 54% 42% 47% 0% 20% 40% 60% Light rail only $300 m illion ( Q8) Light rail/ BRT com bination $157 m illion ( Q11) BRT only $65 m illion ( Q12) For Against

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DRAFT DRAFT

Property Values and Econom ic Benefits

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DRAFT DRAFT

Anticipated Changes to Property Values Along Light Rail Line and Bus Rapid Transit Route

“Would you expect property values along the light rail line to increase, decrease or remain the same?” (Q13)

2 5 % 2 6 % 3 6 % 1 2 % 0 % 2 0 % 4 0 % 6 0 % I ncrease Rem ain the sam e Decrease Don’t know 1 5 % 5 5 % 1 8 % 1 1 % 0 % 2 0 % 4 0 % 6 0 % I ncrease Rem ain the sam e Decrease Don’t know

“Would you expect property values along the bus rapid transit route to increase, decrease or remain the same?” (Q15)

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DRAFT DRAFT

Anticipated Changes to Property Values Near Light Rail and Bus Rapid Transit Stops

3 6 % 2 1 % 2 9 % 1 4 % 0 % 2 0 % 4 0 % 6 0 % I ncrease Rem ain the sam e Decrease Don’t know

“Would you expect property values near light rail stops to increase, decrease or remain the same?” (Q14) “Would you expect property values near bus rapid transit stops to increase, decrease or remain the same?” (Q16)

1 9 % 4 8 % 2 1 % 1 3 % 0 % 2 0 % 4 0 % 6 0 % I ncrease Rem ain the sam e Decrease Don’t know

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DRAFT DRAFT

Econom ic Benefits: Light Rail

  • vs. Bus Rapid Transit

“Which, if either, would you expect to have the greatest economic benefit to the region, a light rail system or bus rapid transit?” (Q19)

Bus rapid transit 2 6 % Neither 1 1 % Don’t know 1 5 % Light rail system 4 7 %

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DRAFT DRAFT

Greater Econom ic Benefit? Key Subgroups

Light rail system Bus rapid transit Net light rail Don’t know/ neither All 47% 26% + 21% 26% Area City of Spokane 46% 26% + 20% 28% Spokane Valley 47% 27% + 20% 27% Other 51% 26% + 25% 22% $20-59K 45% 31% + 14% 24% Age 18-64 55% 21% + 34% 24% 65+ 25% 43%

  • 18%

32% I ncom e Less than $20K 36% 38%

  • 2%

26% More than $60K 61% 15% + 46% 24%

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DRAFT DRAFT

Traffic Congestion

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DRAFT DRAFT

Reducing Congestion: Light Rail vs. Bus Rapid Transit

“Would you expect a light rail system to help reduce traffic congestion between downtown Spokane and Liberty Lake, or not?” (Q17)

71% 19% 3% 6% 0% 20% 40% 60% 80% Yes, reduce congestion No, not reduce congestion No im pact Don’t know 62% 27% 3% 8% 0% 20% 40% 60% 80% Yes, reduce congestion No, not reduce congestion No im pact Don’t know

“Would you expect a bus rapid transit system to help reduce traffic congestion between downtown Spokane and Liberty Lake, or not?” (Q18)

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DRAFT DRAFT

Potential Ridership

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DRAFT DRAFT

Potential Ridership: Light Rail vs. Bus Rapid Transit

8 % 1 1 % 1 2 % 2 9 % 3 7 % 3 % 0 % 1 0 % 2 0 % 3 0 % 4 0 % 5 0 % Daily Weekly Monthly Once or tw ice a year Less

  • ften/ never

Don’t know

“If a light rail system was built between downtown Spokane and Liberty Lake and was within a reasonable distance from your home, how often would you expect to use it?” (Q20)

5 % 6 % 1 2 % 2 9 % 4 4 % 3 % 0 % 1 0 % 2 0 % 3 0 % 4 0 % 5 0 % Daily Weekly Monthly Once or tw ice a year Less

  • ften/ never

Don’t know

“If a bus rapid transit system was built between downtown Spokane and Liberty Lake and was within a reasonable distance from your home, how often would you expect to use it?” (Q21)

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DRAFT DRAFT

Potential Ridership: Light Rail - Historic Data

8 % 1 1 % 1 2 % 2 9 % 3 7 % 3 % 4 % 1 0 % 1 0 % 1 4 % 4 8 % 1 4 % 0 % 1 0 % 2 0 % 3 0 % 4 0 % 5 0 % Daily W eekly Monthly Once or tw ice a year Less often/ never Don’t know 1 / 2 0 0 6 1 1 / 2 0 0 4

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DRAFT DRAFT

W ho is More Likely to Ride?

Spokane Valley residents Annual incomes $60K+ Voters age 18-54

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DRAFT DRAFT

Current STA Ridership

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DRAFT DRAFT

Current Ridership

“How many one-way rides, with a round trip counting as two rides, have you made on … in the last 30 days?”

1 1 % 3 % 1 % 0 % 5 % 1 0 % 1 5 % 2 0 % Spokane Transit Authority bus ( Q2 2 ) Spokane Transit Authority para transit van ( Q2 3 ) Spokane Transit Authority vanpool ( Q2 4 ) % Riders

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DRAFT DRAFT

W ho is More Likely to Ride STA?

City of Spokane residents Annual incomes of less than $20K

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DRAFT DRAFT

STA Perform ance Rating

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DRAFT DRAFT

STA Perform ance Rating

“Do you think the Spokane Transit Authority is doing an excellent, good, fair or poor job providing public transportation in the Spokane metropolitan area?” (Q25)

7 % 3 6 % 4 3 % 4 6 % 32% 14% 11% 0% 2 0 % 4 0 % 6 0 % Excellent Good TOTAL excellent/ good TOTAL fair/ poor Fair Poor Don't know

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DRAFT DRAFT

STA Perform ance Rating: Historic Data

42% 50% 46% 46% 43% 46% 0% 20% 40% 60% 2/ 2004 10/ 2005 1/ 2006

TOTAL excellent/ good TOTAL fair/ poor

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DRAFT DRAFT

Sum m ary and Highlights

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DRAFT DRAFT

Sum m ary and Highlights -1 : Aw areness and Support for Projects

  • 88% of respondents have heard the term “light

rail”

  • A plurality of voters support construction of a

light rail system between downtown Spokane and Liberty Lake (48-28% )

  • 59% have heard the term “bus rapid transit”
  • A plurality of voters support construction of a bus

rapid transit system between downtown Spokane and Liberty Lake (48-17% )

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DRAFT DRAFT

Sum m ary and Highlights -2 : Funding the Potential Alternatives

  • Construction of a $300 million light rail system requiring a

local sales tax increase of three tenths of one percent is

  • pposed by a majority of voters (53-39% )

Opposition is based largely on concern over high taxes

  • Construction of a $157 million combination light rail and

bus rapid transit system requiring a local sales tax increase

  • f two tenths of one percent is also opposed (54-36% )
  • Additionally, a $65 million bus rapid transit system

requiring a local sales tax increase of one tenth of one percent is opposed by a plurality of voters (47-42% )

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DRAFT DRAFT

Sum m ary and Highlights -3 : Anticipated Benefits and Ridership

A light rail system is expected to have a

greater economic benefit to the region than a bus rapid transit system

Both systems are expected to help reduce

traffic congestion between downtown Spokane and Liberty Lake

Respondents are more likely to say they

would use a light rail system than a bus rapid transit system