Spirax-Sarco Engineering plc Capital Markets Day Friday 11 th - - PowerPoint PPT Presentation
Spirax-Sarco Engineering plc Capital Markets Day Friday 11 th - - PowerPoint PPT Presentation
Spirax-Sarco Engineering plc Capital Markets Day Friday 11 th September Spirax-Sarco Engineering plc Nick Anderson Group Chief Executive Agenda Doing better what we already do well. - Welcome from Nick Anderson (Group Chief Executive) -
Nick Anderson
Group Chief Executive
Spirax-Sarco Engineering plc
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Agenda
“Doing better what we already do well.”
- Welcome from Nick Anderson (Group Chief Executive)
- Presentation by Jay Whalen (President of WMFTG)
- Presentation by Simon Nicholson (Managing Director, Watson-Marlow Ltd)
- Site tour
Lunch
- Presentation by Richard Green (Group Product Manager, WMFTG)
- Presentation by Rachel Pallett (Sales and Marketing Director, EME, WMFTG)
- Presentation by Ian Farnworth (Group Supply Chain Director, SxS)
- Presentation by Sheldon Banks (Divisional Director for the Americas, SxS)
- Round up and Q&A, Nick Anderson
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1) Increase direct sales effectiveness through sector focus 2) Develop the knowledge and skills of our expert sales and service teams 3) Broaden our global presence 4) Leverage R&D investments 5) Optimise supply chain effectiveness 6) Operate sustainably and help improve our customers’ sustainability
To deliver self-generated growth outperforming our markets
Doing better what we already do well
Our strategy
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Our strategy
Objective: self-generated growth that outperforms our markets Focus: doing better what we already do well Our six-part Group strategy reflects the key elements of the Spirax Sarco steam business strategy, the Watson-Marlow Fluid Technology Group strategy and the Group acquisitions strategy:
- To be the world leader in steam
and thermal energy solutions
- Intensify customer focus through
enhanced customer value propositions
- Focus on priority industries
- Increased R&D effectiveness
- Global excellence in supply chain
- Competitive advantage through
enhanced knowledge and skills
Spirax Sarco
Eight strategic thrusts
- 1. Grow end user sales in Food & Beverage and
Healthcare
- 2. Grow sales in OPC and Chemicals
- 3. Grow sales in OEM’s
- 4. Early entry to attractive geographic markets
- 5. Grow sales of Thermal Energy Management
and Controls products
- 6. Global excellence in Supply Chain
- 7. Launch the right products to market faster
- 8. Develop knowledge and skills
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Our strategy
Objective: self-generated growth that outperforms our markets Focus: doing better what we already do well Our six-part Group strategy reflects the key elements of the Spirax Sarco steam business strategy, the Watson-Marlow Fluid Technology Group strategy and the Group acquisitions strategy:
- To be the world leader in steam
and thermal energy solutions
- Intensify customer focus through
enhanced customer value propositions
- Focus on priority industries
- Increased R&D effectiveness
- Global excellence in supply chain
- Competitive advantage through
enhanced knowledge and skills
- Enhance market sector sales
focus
- Achieve rapid geographical
expansion
- Accelerate development of
breakthrough products
- Attain excellence in
manufacturing
- Selective product and market
sector diversification
Watson-Marlow
Spirax Sarco
- To create significant
shareholder value through supplementing organic growth
- Expand the capabilities of our
niche businesses through new technologies, skills or geographic coverage
- Increase our addressable
market into adjacent related sectors
Acquisitions
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Summary: strategy implementation
“Doing better what we already do well”
- Strategy implementation is delivered through the execution of
selected projects across whole organisation
- Governed by a Strategy Steering team focused on driving
transformational projects
- Supported by dedicated Strategy Implementation team
including regional programme managers
- Strategy deployment tool (Hoshin Kanri) used to cascade the
strategy across the Group and align all business units
- Engaging multiple levels across the global organisation
Accelerating growth and adding value for the long term
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Watson-Marlow Fluid Technology Group
Jay Whalen
Executive Director President, Watson-Marlow Fluid Technology Group
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Watson-Marlow Fluid Technology Group
Eight brands
Low-flow peristaltic metering pumps (joined SSE plc in 1990) Precision pump and transfer tubing High-flow industrial hose pumps (acquired 1996) Low-flow, high precision OEM pumps (acquired 2000) Aseptic filling (acquired 2008) Sinusoidal pumps (acquired 2009) Biopharm tubing connection systems (acquired 2014) Stainless steel tank bottom and in-line valves for biopharm (acquired 2015)
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In a peristaltic pump, a flexible tube is occluded and fluid is driven through the pump by rollers or shoes. Restitution of the tubing draws in fresh fluid.
Peristaltic pump
How it works
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Peristaltic pump
Value proposition
The pump does not touch the fluid
Making peristaltic pumps perfect for clean fluids which must not be contaminated – biopharm & pharmaceuticals, and food & beverage applications. A sterile tube makes a sterile pump.
The fluid does not touch the pump
Making peristaltic pumps equally suitable for dirty fluids which contaminate other pumps – slurries, pigments, effluent applications. No need to strip or clean the pump; a new tube makes a new pump.
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- Simple single shaft and single rotor design
- Symmetrical sinusoidal pumping chambers provide
positive displacement of product. As one chamber discharges the other fills
- A gate shuttles back and forth along the rotor
separating the suction chamber from the discharge, preventing fluid slip
- Large pumping chambers eliminate product
compression and damage to large solids
MasoSine pump
How it works
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Fits perfectly in gap between hygienic Watson-Marlow pumps and higher pressure Bredel pumps
- Higher flow rates
- Higher viscosities
- Higher pressures
- Non-lubricated
- Gentle pumping
- Simple maintenance
- Targets rotary lobe pumps
- Strengthens product portfolio
- Doubled share of food & beverage market
MasoSine pump
Value proposition
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The connection between Watson-Marlow pumps and Watson-Marlow tubing in biopharm single use aseptic process
- “Single-use” is a growing trend
within the growing biotechnology sector
- Peristaltic pumps and tubing are
perfect for single-use
- BioPure add the aseptic connection
systems and enable the manufacture of single use assemblies
BioPure connection systems
Value proposition
BioClamp BioBarb BioValve
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Asepco stainless steel valves
Value proposition
Asepco radial valves deliver purity and reliability
- Radial valves’ ability to drain and clean
simplifies batch to batch changeovers
- Less risk of contamination of the
customer’s high value product
- Validation of the cleaning routine is
paramount, and the simpler Asepco design fits to that well
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Five core strategies
- Market sector sales focus
- Rapid geographical expansion
- Accelerate development of breakthrough products
- Excellence in manufacturing
- Selective product and market sector diversification
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Water and wastewater
Abrasion-resistant pumping of solids- laden fluids. Accurate and controllable chemical metering.
Food and beverage
Accurate, repeatable dosing with low- shear pumping
- action. No damage
to solids and soft
- fruit. Clean in place
and steam in place. MasoSine: gentle, low shear, viscous.
Biotech and pharmaceuticals
Sterile pumping, filling, transfer tubing and connections. Applications include fermentation, filtration, aseptic filling and tablet coating.
Industrial and chemicals
Wide chemical compatibility, flow rate ranges and control options. Ease of use ensures rapid acceptance by operators.
Mining
Rugged pumps required to reliably handle aggressive flocculent chemicals and abrasive slurries 24/7.
Fluid path technology for process industries
Strategy: market sector sales focus
18 Biopharmaceutical Industrial Environmental Food & Beverage Medical Mining Other
Sales by market sector
Strategy: market sector sales focus
35% BioPharm/Pharmaceutical
Mainly Watson-Marlow pumps and tubing, and Flexicon filling. Boost from Biopure
20% Industrial General industrial markets slow 12% Water & Wastewater
Environmental recovering in 2014
11% Food & Beverage
MasoSine and Watson-Marlow
8% Mining
All Watson-Marlow and Bredel. Stabilized in 2014
6% Medical & Clinical Diagnostic
Watson-Marlow and Alitea OEM route to market accounts for 21% of sales
2014 Sales
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Direct sales operation > 3yrs Direct sales operations < 3yrs Direct operations planned 2015/16
- Greater understanding of
customers’ processes
- Greater support to end customers
- Knowledge-based, close
relationship with customers
- Watson-Marlow actively
converting 3rd party distribution to direct sales
Rapid geographical expansion
Strategy: rapid geographical expansion
Direct sales operations driven by market sector focus:
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2014 new and emerging markets
Strategy: rapid geographical expansion
In 2014 18% of sales from emerging markets (2013: 19%)
Americas 44%
(2013: 44%)
Emerging markets 8% (2013: 9%)
EMEA 44%
(2013: 44%)
Emerging markets 2% (2013: 3%)
Asia Pacific 12%
(2013: 12%)
Emerging markets 8% (2013: 7%)
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AOD (air-operated diaphragm) pumps Wilden and Warren Rupp – mainly industrial and printing Peristaltic hose pumps Verder, Abaque, Boyser and PCM Delasco – mainly water treatment and mining Progressive Cavity pumps Moyno, Mono and Allweiler – mainly food & beverage, water treatment, mining Industrial lobe pumps and circumferential piston pumps Johnson, Waukesha and Alfa-Laval
Competition
Sanitary lobe pumps Waukesha, ITT Jabsco and Fristam – mainly food and beverage, pharmaceutical and cosmetics Peristaltic metering and OEM pumps Masterflex and Verder – laboratory and industrial. Chinese knockoffs Solenoid diaphragm pumps Prominent, Alldos, Grundfos and LMI – mainly water treatment Mechanical diaphragm pumps Pulsafeeder and Bran+Luebbe – mainly chemical dosing
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Breakthrough products
Strategy: accelerate development of breakthrough products
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- Watson-Marlow Qdos – totally new peristaltic metering pump to directly
target solenoid diaphragm pumps in water & wastewater, mining and general chemical/industrial sectors. Qdos30 now joined by Qdos60
- Bredel Apex – mid range hose pump capable of 7 bar. Ideal for general
industrial areas. In five sizes from 275 litres per hour to 6,200 litres per hour
- Single Use Assemblies – Single-use tubing assemblies for the growing
biopharmaceutical market
- AMP Pump – Chinese manufactured entry level peristaltic pump for the
Asian market
Innovative product development
Strategy: accelerate development of breakthrough products
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Our smallest pump, at its lowest speed, would take nearly 13,000 years to pump what the largest pump can pump in one minute
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Addressable market size 2014
£138m £622m
WMFTG 18% Other 82%
Total addressable market, 2014 - £760m
- Acquisitions
- Product development
Market size
£760m
Asepco adds £11m addressable market in 2015
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Our factories – centre of excellence
Strategy: excellence in manufacturing
- Each factory is a centre of excellence for its own particular part of the product range
- Improvement driven by the Global Excellence in Manufacturing program (GEM)
- All factories accredited to ISO 9001 and seven of eight to ISO 14001
Asepco Mountain View, USA BioPure Portsmouth, UK Watson-Marlow Tubing Falmouth, UK Watson-Marlow Pumps Falmouth, UK Bredel Hose Pumps Delden, Netherlands MasoSine Pumps Ilsfeld, Germany Flexicon Filling Systems Ringsted, Denmark Alitea OEM Pumps Stockholm, Sweden
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Leveraging growth
Strategy: selective product and market sector diversification
- Expanding our product portfolio and addressable market, to leverage growth
Acquisitions: Flexicon – aseptic filling (2008) MasoSine – sinusoidal pumps for food and beverage (2009) BioPure – aseptic tubing connection systems and assemblies (2014) Asepco – stainless steel aseptic valves for biopharm (2015) Product: Qdos – peristaltic metering pump range targeting industrial process
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- Consistent revenue growth
- Consistent profit growth
- Expanding market share
- Expanding sales footprint
- Excellence in manufacture
- Breakthrough product development
- Expanding addressable market
- Niche related fluid path acquisitions
A market leader in positive displacement pumps and related fluid path equipment
Watson-Marlow Fluid Technology Group
Watson-Marlow Fluid Technology Group
Simon Nicholson
Managing Director Watson-Marlow Pumps & Tubing
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Falmouth facility
Heritage and scale
- Watson-Marlow started in Marlow, Bucks in 1956
- Relocated to Falmouth in 1969 with 12 people
- Now on 3 sites employing over 280 people
- Manufacture annually 125,000 pump heads, 15,000 pump drives, 140,000
elements and 12,000 km of tubing
- Process 35,000 Sales Orders lines, despatched to 70 destinations globally
- ISO 9001, ISO 14001, OHSAS 18001 accredited
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Watson-Marlow Pumps and Tubing
Products / core competences
Design and manufacture
- Peristaltic pumps with flow rates 0.6ml/min to 8,000 litres/hour
- Tubing and elements in bore sizes 0.13mm to 25.4mm
Providing WMFTG with core competences
- Make-To-Order assembly capability
- Precision machining of critical pump / element components
- Tubing extrusion within “Good Manufacturing Practice”
compliant cleanrooms
- New Product Development of mechanical/electronic
technology platforms
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Supply strategy
Excellence in manufacturing and global process
1. Utilise - Global Excellence in Manufacturing (GEM) 2. Strengthen - Make-to-Order (MTO) 3. Invest in - Global IT solutions (ERP)
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Global Excellence in Manufacturing
GEM core principles
- Our way of working
- Our operating system
- A philosophy we believe in
- The right way to manage our
- perations and daily work
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Global Excellence in Manufacturing
How GEM delivers
Since GEM introduced in 2012
- £1m savings to P&L
- 7,500 hours savings added to capacity
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Global Excellence in Manufacturing
313/314 Pumpsroller press automation
- 500 hours labour saving in 2015 provides
extra capacity
- From 3 hours to 20 mins to assemble
1,000 rollers, with added mistake proofing Tubing tooling set-up reduction
- £6k benefit to P&L in 2015
through material saving
- Reduced setup 25% downtime
provides extra capacity and changeover flexibility
How GEM works
Bright Idea Management Review GEM project Labour/cost savings P&L benefit
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Excellence in global process
Make-to-Order (MTO)
- Modular design allows late configuration/flexibility
- Assembly cells build customer specific product
- Daily shipments to the sales companies
- No finished stock of pumps or drives at Falmouth
- Minimal stock held at sales companies
- MTO reduced Order to Despatch process from
20 days to 2 days
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Excellence in global process
Global IT solutions (ERP)
- WMFTG is deploying a global ERP solution
- Sales companies enter customer orders directly
- Inter-company orders sent automatically
- Manufacturing requirement appears in real time
- Interfaces with global freight suppliers to allow
automatic despatch data/tracking
- Global ERP solution to reduce Order to Despatch
process from 2 days to 1 day
Watson-Marlow Fluid Technology Group
Richard Green
Group Product Manager
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New Product Development
Agenda
New Product Development strategy What we have achieved so far Key breakthrough products in the pipeline Continuous improvement in process Closing comments
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New Product Development
Our strategy
Accelerate the development of breakthrough products We will invest in new product development to grow the performance envelope of our niche peristaltic and sinusoidal pumps, and associated fluid path technologies to gain market share against our competitors, whilst expanding our addressable market and market sector
- penetration. Continual development of our product
range will also focus on value engineering and cost reduction.
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New Product Development
Already achieved
- Two central themes:
- Growth into key market sectors by increasing
addressable market
- Improving competitiveness and efficiency
through value engineering and cost reduction
- Group Product Management carry out portfolio
planning: selecting the right projects to align with strategy
- Individual projects commissioned through factory
based NPD teams
- Several successful breakthrough products already in
the market
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New Product Development
Recent breakthrough products in the market
120 cased pumps Sector based development Updated product platform Market share increase IN pumps Improving competitiveness Designed for Chinese manufacture Just launched Qdos metering pumps Sector based development Expanding addressable market by opening up the performance envelope APEX hose pumps Improving competitiveness Product positioning exercise, increasing market share
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New Product Development
Breakthrough product development in progress
Objectives
- Continue growth into chemical metering
- Own the fluid path in biopharm, capitalise on growth of
single-use systems
- Be the pump of choice in food and beverage process
- How we are achieving objectives:
- Increasing performance
- Expanding addressable market
- Sector based sales teams with value propositions specific
to their market
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New Product Development
NPD excellence – continuous improvement programme
Improving NPD efficiency
- New group-wide NPD-specific project management
process
- Honing group-wide project governance
- Reducing time-to-market: retaining core IP expertise
at the factories, but investing in targeted bandwidth
- Clarifying development direction and visibility
- Roadmapping: viewing planning over a longer
horizon
- Rapid assimilation of acquisitions into the Group
NPD process – e.g. Asepco
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New Product Development
Accelerating the development of breakthrough products
Conclusions
- A clear strategy
- Focused on increasing market share and addressable market
- Focused on improving competitiveness
- Several breakthrough products launched in the past few years
- Exciting breakthrough products in development for 2016
- Continuous focus on improving process, efficiency and time-to-market within
the New Product Development process …to accelerate the product development of breakthrough products
Watson-Marlow Fluid Technology Group
Rachel Pallett
Sales and Marketing Director, EME
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- B Eng
Electronic Engineering, Imperial College London
- 1991
Renishaw plc (held engineering, sales, business development and general management roles)
- 2008
Independent consultancy (learning, leadership)
- 2010
Joined WM Ltd as UK Sales Manager
- 2011
Appointed European Sales Manager
- 2013
Appointed Sales & Marketing Director - EME
Rachel Pallett - background
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WMFTG regional sales structure
Americas Asia-Pacific and sub-Saharan Africa Europe, Russia, Middle East + North Africa
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3 new direct sales companies
Moscow, Russia Warsaw, Poland Vienna, Austria
Rapid geographical expansion of direct sales presence
EME regional activity over the past 5 years
23 distributor conversions
Watson-Marlow x 3 Bredel x 7 Flexicon x 4 MasoSine x 5 BioPure x 3 Asepco x 1
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- Roll-out of new AX ERP & CRM system
- 9 out of 12 EME sales companies now
‘live’ – Inter-company sales process with AX factories – Unified customer database,
- pportunity pipeline
– Improved scope for future efficiency savings
Process development in sales operations
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- Sales team structure
- Product and application training
- Sales conferences
- Exhibitions, advertising, digital
marketing
- Business development
Sector focus in sales and marketing
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Sector focus examples
Customer site ‘lunch and learn’ event
BioProducts Laboratory Ltd, UK
OEM e-book digital marketing campaign Achema 2015, Frankfurt
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Cost savings calculator e-campaign industrial wastewater sector
Sector focus examples
Product brochures include testimonials to illustrate Customer Value Propositions Sales engineers trained to demonstrate value in sector specific applications
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- Facilitate capturing ‘Voice of the Customer’
- Participate in NPD stakeholder reviews
- Identify trial sites and early adopters
- ‘Product champions’ accelerate sales growth
Sales involvement with NPD
Group Supply Chain, Spirax Sarco Steam Specialties
Ian Farnworth
Group Supply Chain Director, Spirax Sarco
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Purpose
- 1. Introduce you to our Supply Chain
- 2. Current status and opportunity for improvement in our
Supply Chain
- 3. Key Supply Chain developments
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Our Supply Chain encompasses all of the activities that transport and transform raw materials and components into a finished product that is delivered to the end customer.
- 1. Introduction to our Supply Chain
Supplier
Transport
Manufacturing
Transport
Operating Company
Transport
Customer
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- 46 operating units in 41 countries
- Direct sales presence in 56 countries
- 8 (+1 in 2016) regional manufacturing
units
- Excluding UK & France: 80% +
supplied within region
- Direct sales model = distributor
- Short order book, 5-6 weeks
- Very wide product range
- Highly variable demand with low
visibility
- High availability requirement,
same/next day
- 1. Our Supply Chain
Requires a highly “agile” Supply Chain
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Good performance but further
- pportunity in the Supply Chain:
- Delivery performance
- Inventory optimisation
- Planning operations
- Lead time & agility
- Purchasing co-ordination
- Operational efficiencies
- Manufacturing to Supply Chain
thinking
- Group synergy and leverage
- Knowledge sharing within the
Group
- 2. Current status & opportunity for improvement
Our metrics VOC: Our knowledge
Progress in these areas will support growth
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- 3. Key Supply Chain developments
Customer First Thrust 6 objectives
Spirax is recognised as having an excellent product availability service throughout the world, as viewed by the customer Spirax Supply Chain achieves continuous improvement in efficiency
- 1. Planning
- 2. Agility
- 3. Efficiency
Time Now
OTTC deployment IQM deployment OTTR deployment Manufacturing planning : system development Manufacturing planning : talent development S&OP deployment
Activity aligned with growth requirement
61 Customer First Thrust 6 objectives
Spirax is recognised as having an excellent product availability service throughout the world, as viewed by the customer. Spirax Supply Chain achieves continuous improvement in efficiency
- 3. Key Supply Chain developments
Time Now
Activity aligned with growth requirement
- 1. Planning
- 2. Agility
Lead time programme: Kaizen events/projects within all manufacturing locations
- 3. Efficiency
Sectorisation in Supply Capex programme within manufacturing Lead time programme within manufacturing
62 Customer First Thrust 6 objectives
Spirax is recognised as having an excellent product availability service throughout the world, as viewed by the customer. Spirax Supply Chain achieves continuous improvement in efficiency
- 3. Key Supply Chain developments
Time Now
Activity aligned with growth requirement
- 1. Planning
- 2. Agility
- 3. Efficiency
Efficiency programme: Kaizen events/projects within all manufacturing locations Sourcing synergies Capex programme within manufacturing Efficiency programme within manufacturing
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- 3. Other Group Supply Chain developments to
support
Direct Sales Model, Spirax Sarco Steam Specialties
Sheldon Banks
Divisional Director for the Americas, Spirax Sarco
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Our operating company offering
Market leading products plus more …
Health & Safety Compliance Project Management Installation & Commissioning Service & Maintenance Training 24-Hour Priority Response Steam Trap Surveys & Management Steam System Audits
66
Direct sales model with a variety of supply options
Contractors End user Distributors Typical sales
- perating
company
Selling takes place here
OEMs Direct
How we supply
67
End customer relationship strength
Account Manager End Customer Buyer End Customer Buyer Account Manager
Supply Chain Supply Chain Engineering Engineering Projects Projects Product Experts Production Solutions Sustainability Supply Chain Engineering Projects Production Sustainability Supply Chain Engineering Projects Product Experts Solutions
Weak Connection Strong Connection
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Our
SALESFORCE
is unique and a major investment
The Spirax Sarco brand is not just the products but also the people. The products and people together create brand loyalty.
Vs.
Competitor Field Sales Competitor #1 Competitor #2 Competitor #3 Competitor #4 Competitor #5 Competitor #6
Developing knowledge and skills
UK and ROI example
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Loss of
STEAM
knowledge in the user base, direct contact essential
Customers no longer have the steam knowledge they once had nor the resources for engineering. Many customers do not understand what problems they have, let alone how to fix them.
Developing knowledge and skills
70
Solution
SELLING
focussed on VALUE for our Customers
Taking sales from a vendor to trusted advisor is well on the way as we become their steam engineers. How to Win Customer Value Proposition (CVP)
71
Challenges of
SUSTAINABLE
processes are a minefield for the customer, we help
Encircling the customer are a myriad of
- pportunities to develop a sustainable
business. Spirax Sarco guides clients to successful funding and technology as the industry steam leader.
Customer
CRC ROCs DEC RHI ESOS Clean Steam HTM 203 ECA L8 Legionella Climate Change Levy EU ETS
Developing knowledge and skills
72
Encourage
INNOVATION
that is driven from customer engagement and unmet needs
As a pioneer in the packaged system, Spirax Sarco sales lead the way on many fronts. Systems represent a growing share of the Company’s sales.
Launch the right products to market faster
73
Leverage
IP
in our databases as a means to win
A unique database of the installed steam plant and customer base. Unprecedented contact information with most of the key customers. Leveraging this information for sales growth is a formidable advantage.
>400,000 contacts >80,000 active customers We know the steam boiler population
Direct Sales Model
74
Customer
TRAINING
in Spirax Sarco is recognised as the industry standard
Direct contact with the customer has created long term, high value training support to our users for the lifetime of their systems. Training centres are seen as centres of excellence in a world where customer steam knowledge is diminishing.
From SME’s to Blue Chips
Direct Sales Model
75
Case Study
Spirax Sarco helps Kettering General Hospital secure funding for £250k energy saving project
Sectorisation
76
Case Study
Trap survey and replacement programme helps Texas refinery save $245,000 per annum
Sectorisation
77
Case Study
Spirax Sarco provides turnkey steam system for Europe’s largest printworks
Direct Sales Model
78
Case Study
Spirax Sarco helps cheese producer to upgrade plant with Clean Steam Generators
Sectorisation
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energy savings, CO₂ savings, water savings, productivity improvements, quality improvements, cost reductions, regulatory compliance, effluent reduction, recovered product, safer working environment
Value created in many forms …
80
Summary
Reseller Contractor OEM End user
Spirax Sarco value
Direct Sales Model
Nick Anderson
Group Chief Executive
Spirax-Sarco Engineering plc
82
Our strategy
Objective: self-generated growth that outperforms our markets Focus: doing better what we already do well Our six-part Group strategy reflects the key elements of the Spirax Sarco steam business strategy, the Watson-Marlow Fluid Technology Group strategy and the Group acquisitions strategy:
- To be the world leader in steam
and thermal energy solutions
- Intensify customer focus through
enhanced customer value propositions
- Focus on priority industries
- Increased R&D effectiveness
- Global excellence in supply chain
- Competitive advantage through
enhanced knowledge and skills
- Enhance market sector sales
focus
- Achieve rapid geographical
expansion
- Accelerate development of
breakthrough products
- Attain excellence in
manufacturing
- Selective product and market
sector diversification
- To create significant
shareholder value through supplementing organic growth
- Expand the capabilities of our
niche businesses through new technologies, skills or geographic coverage
- Increase our addressable
market into adjacent related sectors
Watson-Marlow
Acquisitions Spirax Sarco
83
Summary: benefits
“Doing better what we already do well”
The Group strategy will:
- increase the effectiveness of our direct sales organisation
- leverage our strengths in key sectors
- capitalise on the most attractive opportunities
- expand our addressable markets
- align and direct resources more effectively
- improve business performance
Accelerating growth and adding value for the long term
84