Speaker Name Speaker Title The only constant is CHANGE Give your - PowerPoint PPT Presentation

Sep 02, 2023 •264 likes •873 views

Speaker Name Speaker Title The only constant is CHANGE Give your customers more of what they want and less of what they dont. @gerryobrion NAVIGATION Tiger Woods Wins How do I do it? Nobody Buys Anything ? ? We choose between

Speaker Name Speaker Title
The only constant is CHANGE
Give your customers more of what they want and less of what they don’t. @gerryobrion
NAVIGATION
Tiger Woods Wins
How do I do it?
Nobody Buys Anything
? ? We choose between options.
2 1 Why do they Who is choose you your ideal vs. customer ? competition? Exercise
The ONE Thing
Be different from competition in a way the customer values. @gerryobrion
Your Brand
RATIONAL EMOTIONAL it resides in THEIR mind
MONDAY
Why Do I Care?
CLARITY
4 Questions 1 2 3 4
1 Who are your ideal customers ?
Insights power your business. @gerryobrion
2 What are they looking for ?
What are they seeking? Emotional Rational (Measurable) Price of Entry (Expectations)
3 What’s your outcome ?
HOLE!
It’s about THEM
4 What’s your because ?
The Power of BECAUSE
"Excuse me, I have 5 pages, may I use the Xerox machine?" 60%
"May I use the Xerox machine because I'm in a rush?" 93%
"May I use the Xerox machine because I need to make copies?" 92%
Because
Believable Repeatable
About YOU
How we made $250 MILLION
All Light Beer is the Same
Light Beer Insights GOOD TASTE VALUE RELAXATION LOW CARBS/ CALORIES SOCIALIZATION REFRESHMENT COLD BEER FUNNY ADS
Light Beer Insights GOOD TASTE VALUE RELAXATION LOW CARBS/CALORIES SOCIALIZATION REFRESHMENT COLD BEER FUNNY ADS
1 Ideal Customers 2 Insights 3 Outcome 4 Because
Cold Innovation COOLER BOX SUPER COLD DRAFT FROST BREW LINER CAN COLD ACTIVATED BOTTLE COLD ACTIVATED CAN
WhatBigBrandsKnow.com Gerry O’Brion gerry@WhatBigBrandsKnow.com 303-765-2828

Download Presentation

Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

Session Name: Sub-name www.gfoa.org #GFOA2018 TITLE Topic #1 Sub-Topic #1

8:30 10:30 May 6, 2018 Room XXXX 112 th Annual Conference May 6-9, 2018 St. Louis, Missouri Moderator/Speakers: Speaker 1 Title, Organization Speaker 2 Title, Organization Speaker 3 Title, Organization Speaker 4 Title,

709 views • 50 slides

global light baking soft ftware Sp Speaker Na Name Speaker Title & Company Li Li Wen

How to create a second level Session Title global light baking soft ftware Sp Speaker Na Name Speaker Title & Company Li Li Wen enyao Game engin gine researcher, Netease Game Outline Session Title Development background Sp

671 views • 53 slides

SESSION TITLE Moving Toward an Automated Environment Moderator: Speakers: Moderator Speaker 1

Session Number OpsTech Session 4 Runway Condition Assessment SESSION TITLE Moving Toward an Automated Environment Moderator: Speakers: Moderator Speaker 1 Speaker 2 Speaker 3 Speaker 4 Rob Kikillus, Airport Daniel Cohen-Nir, Senior

1.05k views • 51 slides

UI I Design fr from Local to Global Shao Kun Sp Speaker Na Name Netease GUX Speaker Title

Session Title UI I Design fr from Local to Global Shao Kun Sp Speaker Na Name Netease GUX Speaker Title & Company Session Title Globalization Second level Sp Speaker Na Name Speaker Title & Company Third level

623 views • 28 slides

to Mobile Game Sp Speaker Na Name Speaker Title & Company Zhang Yang Netease GUX Session

UI I Design fr from PC Game Session Title to Mobile Game Sp Speaker Na Name Speaker Title & Company Zhang Yang Netease GUX Session Title Sp Speaker Na Design Name Operation Usage Imagination Speaker Title & Company

483 views • 27 slides

Title slide Subtitle Add speaker name here Title slide No Longer Lost In Translation How to

Title slide Subtitle Add speaker name here Title slide No Longer Lost In Translation How to convert business requirements into Drupal-speak Subtitle Add speaker name here Rain Breaw Michaels Main Header Lorem ipsum dolor sit amet,

1.04k views • 64 slides

Title of Presentation Speaker Name, Title Watchara Kingkaew ; IT Specialist Microsoft

Title of Presentation Speaker Name, Title Watchara Kingkaew ; IT Specialist Microsoft Corporation Fujitsu Systems Business (Thailand) Ltd. Title of Presentation Speaker Name, Title Microsoft Corporation 2 Hyper-V Network

559 views • 38 slides

SESSION TITLE Airport Emergency Planning in the Social Media Age Moderator: Speakers:

Session Number OpsTech Session 1 SESSION TITLE Airport Emergency Planning in the Social Media Age Moderator: Speakers: Moderator Speaker 1 Speaker 2 Speaker 3 Speaker 4 Chris Oswald Rose Agnew Tim OKrongley Justin Meyer Title

580 views • 36 slides

Title slide Subtitle Add speaker name here 2019 Drupal Local Development Survey Title slide

Title slide Subtitle Add speaker name here 2019 Drupal Local Development Survey Title slide Subtitle Jeff Geerling, Chris Urban Add speaker name here Title slide Subtitle @urban @geerlingguy Add speaker name here Who responded to the

905 views • 31 slides

Title slide Subtitle Add speaker name here Optimize your Title slide Javascript Subtitle Add

Title slide Subtitle Add speaker name here Optimize your Title slide Javascript Subtitle Add speaker name here Sa a Nikoli Sa a Nikoli Developer at MD Systems You can find me at: drupal.org: sasanikolic @sasanikolic90

1.01k views • 42 slides

Title slide Subtitle Add speaker name here Title slide Drupal Core Auto-Update Architecture

Title slide Subtitle Add speaker name here Title slide Drupal Core Auto-Update Architecture Subtitle Peter Wolanin David Strauss Add speaker name here Mike Baynton Background Drupal Core has no way to update itself, automatically or

787 views • 22 slides

Personnel Review TITLE GOES HERE Commission Speaker name Title Rebecca Kopcienski Director

Cuyahoga County Together We Thrive Personnel Review TITLE GOES HERE Commission Speaker name Title Rebecca Kopcienski Director OUR FUNCTION Civil Service Testing Review ~15,000 applications annually Develop & administer

871 views • 84 slides

DevOps: Why, How, Title slide and What Subtitle Add speaker name here Kelly Albrecht |

DevOps: Why, How, Title slide and What Subtitle Add speaker name here Kelly Albrecht | kelly@lcm.io | @ksalbrecht | Last Call Media Join us for contribution opportunities Friday, April 12, 2019 Title slide Mentored First Time General

753 views • 39 slides

PIPELINE Speaker Series September 13, 2018, 8:00 am Speaker Series Agenda Welcome and

PIPELINE Speaker Series September 13, 2018, 8:00 am Speaker Series Agenda Welcome and Introductions Name, organization, and favorite thing about back to school time Introduction of Speaker Series Janel Anderson of Working

812 views • 35 slides

Speech Processing 15-492/18-492 Speaker ID Who is speaking? Speaker ID, Speaker Recognition

Speech Processing 15-492/18-492 Speaker ID Who is speaking? Speaker ID, Speaker Recognition Speaker ID, Speaker Recognition When do you use it When do you use it Security, Access Security, Access Speaker specific

924 views • 34 slides

Click to add title Click to add title Speaker: Click to add subtitle Click to add subtitle

Microsoft GDPR Project Management Click to add title Click to add title Speaker: Click to add subtitle Click to add subtitle Cathal McDermott Privacy Attorney - Privacy and Regulatory Affairs Microsoft Make no mistake, the GDPR sets

516 views • 16 slides

Wilpinjong Extension Project On-site PAC Briefing 28 November 2016 Blair Jackson General

Wilpinjong Extension Project On-site PAC Briefing 28 November 2016 Blair Jackson General Manager Micheal Alexander Director Projects & Portfolio Management NSW Ian Flood Manager Project Development and Approvals Wilpinjong

411 views • 30 slides

(EBS) Experience Programme (WEP) HUMANITIES DEPARTMENT Singapore 2019 F1 Night Race Morgan

ELEMENTS OF BUSINESS SKILLS Sharing Of Work (EBS) Experience Programme (WEP) HUMANITIES DEPARTMENT Singapore 2019 F1 Night Race Morgan Stanley MICE Event An American multinational investment bank and financial services company MANDARIN

458 views • 9 slides

Funding and Financing Sources for Small Community Water and Wastewater Systems Thursday,

11/21/2019 1 Funding and Financing Sources for Small Community Water and Wastewater Systems Thursday, November 21, 2019 1:00 - 2:30 PM ET 2 1 11/21/2019 How to Participate Today Audio Modes Listen using Mic & S peakers

662 views • 25 slides

WEP Resource Cycle Our 2019 Road-Map WEP will conduct STEM Outreach Sessions in Middle/High

WEP Resource Cycle Our 2019 Road-Map WEP will conduct STEM Outreach Sessions in Middle/High Schools that use Game-Based Learning to make young girls feel at home in STEM! WEP commits to reach at least 500 students. WEP will conduct a

254 views • 3 slides

Overview In response we have provided: You have asked for advice on: 1. An overview of the

Overview In response we have provided: You have asked for advice on: 1. An overview of the housing continuum, Options investigated in the housing current support and available options continuum 2. More detailed options for each of the

412 views • 17 slides

Fort Worth CVB A Superior Sports Destination TACVB Sports Tourism/Venue Study August 16, 2018

Sports Service: How To Become Fort Worth CVB A Superior Sports Destination TACVB Sports Tourism/Venue Study August 16, 2018 What is the single most important thing event rights holders are looking for in a host community? A. Community

611 views • 13 slides

TAX A CHANGING LANDSCAPE New Zealand Estate & Tax Planning Council Presented by: Iain

TAX A CHANGING LANDSCAPE New Zealand Estate & Tax Planning Council Presented by: Iain Craig BDO Auckland Iain.craig@bdo.co.nz 23 September 2010 BUDGET 2010 - Refresher Personal Tax Cuts New rates will apply from 1 October 2010

654 views • 18 slides

Delivering for New Zealanders Hon Steven Joyce, Minister of Finance 25 MAY 2017 Delivering for

Delivering for New Zealanders Hon Steven Joyce, Minister of Finance 25 MAY 2017 Delivering for New Zealanders Strong economic forecast Improving fiscal forecast Investment in public services and infrastructure for growth

753 views • 33 slides