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Sep 02, 2023 264 likes •873 views

Speaker Name Speaker Title The only constant is CHANGE Give your customers more of what they want and less of what they dont. @gerryobrion NAVIGATION Tiger Woods Wins How do I do it? Nobody Buys Anything ? ? We choose between

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SLIDE 3 Speaker Name Speaker Title
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The only constant is

CHANGE

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Give your customers more of what they want and less of what they don’t.

@gerryobrion

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NAVIGATION

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Tiger Woods Wins

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How do I do it?

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Nobody Buys Anything

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We choose between

  • ptions.

? ?

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Why do they choose you vs. competition?

2

Who is your ideal customer?

1

Exercise

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The

ONE

Thing

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Be different from competition in a way the customer values.

@gerryobrion

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Your Brand

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it resides in THEIR mind

RATIONAL EMOTIONAL

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MONDAY

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Why Do I Care?

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CLARITY

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4 Questions

1 2 3 4

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Who are your ideal customers?

1

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Insights power your business.

@gerryobrion

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What are they looking for?

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What are they seeking?

Price of Entry

(Expectations)

Emotional Rational

(Measurable)

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What’s your

  • utcome?

3

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HOLE!

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It’s about

THEM

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What’s your because?

4

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The Power of

BECAUSE

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"Excuse me, I have 5 pages, may I use the Xerox machine?"

60%

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93%

"May I use the Xerox machine because I'm in a rush?"

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"May I use the Xerox machine because I need to make copies?"

92%

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Because

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Believable Repeatable

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About YOU

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How we made

$250 MILLION

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All Light Beer is the Same

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Light Beer Insights

GOOD TASTE VALUE RELAXATION LOW CARBS/ CALORIES SOCIALIZATION REFRESHMENT COLD BEER FUNNY ADS

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GOOD TASTE VALUE RELAXATION LOW CARBS/CALORIES SOCIALIZATION REFRESHMENT COLD BEER FUNNY ADS

Light Beer Insights

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Ideal Customers

1 2

Insights Outcome Because

3 4

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Cold Innovation

COOLER BOX

FROST BREW LINER CAN

SUPER COLD DRAFT

COLD ACTIVATED BOTTLE COLD ACTIVATED CAN

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Gerry O’Brion

gerry@WhatBigBrandsKnow.com 303-765-2828

WhatBigBrandsKnow.com