South Bay Cities COG Social Media Working Group December 13, 2018 - - PowerPoint PPT Presentation

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South Bay Cities COG Social Media Working Group December 13, 2018 - - PowerPoint PPT Presentation

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South Bay Cities COG Social Media Working Group December 13, 2018 Who is Tripepi Smith? PR/Marketing firm specializing in Public Sector Digital Comms Team of 14+ employees 80+ Clients in past year We cover the Western U.S.

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South Bay Cities COG

Social Media Working Group

December 13, 2018

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Who is Tripepi Smith?

  • PR/Marketing firm specializing

in Public Sector Digital Comms

– Team of 14+ employees

  • 80+ Clients in past year
  • We cover the Western U.S.

(mainly SoCal & NorCal)

  • Active Sponsors/Clients in

CCCA, LOCC, MMASC, MMANC…

  • 30% Annual Growth
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Why we social media for community engagement

  • 1. Cost-effective
  • 2. Print media is dying
  • 3. Multiple managers
  • 4. Content is visual
  • 5. Easy customer service
  • 6. ‘Canary in the coal mine’
  • 7. Metrics!
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Which social media sites do you have?

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Why Tripepi Smith likes Facebook

  • #3 website
  • 68% of Americans

–Only 51% of teens –41% of seniors

  • 58 minutes per day,

10-12 min. at a time

  • 7-10 ad clicks/month
  • Instagram tie-in
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Challenges of Facebook

  • Fake news
  • Hyperactive Groups

–Create your own!

  • Replying quickly
  • Small growth
  • Low Reach, Low

Engagement

–Video > Photo > Text/Link

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Why Tripepi Smith likes Nextdoor

  • Cities are about PLACE.

So is Nextdoor.

  • High penetration rate
  • “Urgent Alerts” feature
  • GIS integration for

targeted messaging

  • Every member sees

every Agency post!

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Challenges of Nextdoor

  • Cities may HATE it.

Cities have to use it.

  • Cities co-opted into

its growth

  • Can’t view convos

in Neighborhoods

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Social media success requires planning

  • 1. Social Media Strategy
  • 2. Social Media Policy
  • 3. Content Calendar
  • 4. Event promotion plan
  • 5. Photos & videos (Live?)
  • 6. Templates for crises
  • 7. $$ for Boosting Posts
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What does success look like for you?

  • Am I making time to analyze my agency’s social

media metrics on a regular basis?

– Can I easily explain ‘spikes’ and ‘valleys’ in metrics?

  • Can I provide a year-over-year growth statistic for

the size of my agency’s social media audience?

  • Do I know what content resonates best?
  • How much of my community knows about our social

media sites and Likes/Follows us?

  • How much engagement is happening?
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Social Media Strategy

  • 1. Social Media Audit
  • 2. Goals & Objectives
  • 3. Budget
  • 4. Tactics
  • 5. Tools
  • 6. Crisis Management
  • 7. Governance/ Security

Plan

  • 8. Reporting
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Social media requires lots of content

  • Feature Stories
  • Community Updates
  • Event Announcements
  • National “Days”
  • “At Event” Updates
  • Press Releases / Media

Advisories

  • Pictures
  • Videos (Live?)
  • Sharing Others’ Posts
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Communications Calendar

Event / Issue Comms Item Due Date for Edits Date of Publication Distribution Channels Notes

2019 State of the City Media Advisory Monday, June 20 Thursday, June 23; Tuesday, July 5 Local Press; City News; Facebook; Twitter; Nextdoor Event on Thursday, July 7. 2019 State of the City Speech Wednesday, June 8 Friday, June 10 Delivered to Mayor Event on Thursday, July 7. 12th Annual Disaster Preparedness Day Press Release, Social Media Post Wednesday, June 8 Thursday, June 9 Local Press; City News; Facebook; Twitter; Nextdoor Event on Saturday, June 11. Press release will feature disaster preparedness tips for families. Flag Day Social Media Post Thursday, June 9 Tuesday, June 14 Facebook, Twitter Flag Day on Tuesday, June 14. Father's Day Social Media Post Wednesday, June 15 Sunday, June 19 Facebook, Twitter Father’s Day on Sunday, June 19. Friends of the Library Musical Open House Press Release, Social Media Post Tuesday, June 14 Tuesday, June 21; Monday, June 27 Local Press; City News; Facebook; Twitter; Nextdoor Event on Tuesday, June 28.

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Free Social Media Planning Template

tripepismith.com/smguide

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105 Free Social Media Content Ideas

tripepismith.com - Insights

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Facebook

  • Boosted Event –

Parade of Lights

  • Ideal engagement on

a Post about the Event: users tagging friends and family to share the news, increasing our Reach

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Sometimes, posts don’t need to be Boosted – they do fine on their own

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Consider: Monthly Dashboard Report

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Social media is just 1 tool in toolbox

  • Website – what are your 10

most-viewed pages and Site Search phrases?

  • Email – Constant Contact,

GovDelivery, MailChimp, etc.

  • Emergency Alerts – Nixle,

reverse 911, WEA, etc.

  • Collateral – Utility Bill inserts,

flyers, mailers, etc.

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Don’t forget: choose strong passwords

  • Mix upper &

lower case

  • Special

characters

  • No birth years
  • r sequential #s
  • Longer = better
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Create a Google Alert for your agency

  • Remember: use

“exact match” for your agency

  • Can either get

notifications by email or in realtime

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Questions?

Jon Barilone 949.742.2198 jon@tripepismith.com