Software startuppers took the medias paycheck Medias fightback - - PowerPoint PPT Presentation

Software startuppers took the media’s paycheck

Media’s fightback happens through startup culture and abstraction shifts

Outi Alapekkala and Juhani Risku Experience paper

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Journalist, media industry innovator Mobile network and smartphone professional

Outi Alapekkala

• 10 years as journalist, consultant and

analyst in EU affairs

• Science, research and innovation
• Information technology
• Healthcare
• Sustainable development & Agriculture
• Sports & Education
• 3 years media industry innovations
• InterestMachine, Ecosystem ONE
• New journalism

Juhani Risku

• 9 years at Nokia Corp. (Nokia Networks,

Forum Nokia, Symbian UXD)

• Network management UI/UXD, Operator

relations and sales, training for 3.5 million developers, convergence of 6 different Symbians

• 5 years media industry innovations
• InterestMachine, Ecosystem ONE
• Journalism at Risk – new journalism

3 The front page of the final print edition of the Seattle Post-Intelligencer. Photograph: Marcus Donner/Reuters

From print to pixels 1

http://www.theguardian.com/media/2009/mar/17/seattle-post-intelligencer-last-day

Tuesday 17 March 2009

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From print to pixels 2

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• 1. What happened?
• 1. Why it happened?
• 2. What can be done?

Q&A

Questions Ideas Answers Proposals Media, Network operators, Network manufacturers Media, Network operators, Network manufacturers Startup culture, disruptive thinking & actions

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Newspaper advertisement revenue 1

all time high 1988 constant fall 2006

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Newspaper advertisement revenue 2

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2015 IoT 1200 bn $ to be created 2015 Media 1100 bn $ to be restructed

Comparison: IoT vs. Media 2015

Gartner November 10, 2015

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Network manufacturing – Zero sum game

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Network operators – Renewal or death 1

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Network operators – Renewal or death 2

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Network manufacturers

Waiting for 5G & IoT

Power IoT with 5G connectivity

Huawei predicts first 5G networks will go live in 2020

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Journalists vs. startuppers

Journalists’ actions

• Writing more and better articles
• Concentrating on investigative journalism
• Improving Web presence
• Publishing quality photos
• Visualisation

Startuppers’ actions

• Creating new applications and solutions
• Disruptive thinking
• Taking over old industries (taxi, hotel,

phones, media)

• Monetising quickly

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Cynefin – positioning industries

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TAIC-SIMO – four components

Network

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TAIC-SIMO – structuring industries

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Discussion and development – Fourth Estate

The Clergy The Nobility Commoners +

French Revolution:

Constitutional Non-constitutional watchdogs

townsmen Church Aristocracy

Digital Revolution:

1789–1799 1989–2016–

Three-estate system

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Discussion and development – Internal start-ups

• Radical changes
• Radical focus
• Radical actions
• Radical leadership
• Radical products
• Radical services

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Discussion and development – New abstractions

• New products
• New services
• New solutions
• Patents
• New Formats
• Processes
• New people
• New businesses
• New enthusiasm

The Trio

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Thank you!