Welcome Association of Schools of Journalism & Mass - - PowerPoint PPT Presentation

Welcome Association of Schools of Journalism & Mass Communication “Universities & The Departments of Tomorrow”

Andre K. Fowlkes andre@neverstop.co

Required Courses: Total of 6 credit hours

• JOUR 7100 Entrepreneurial Media (3)
• JOUR 7300 Social Media Theory and Practice (3)

Electives: 6 credit hours chosen from the following:

• UNIV 7110 Launch Memphis 48 Hour Launch (2)
• UNIV 7110 LaunchMemphis BarCamp, SocialCamp,MobileCamp (2)
• UNIV 7110 Business Plan Boot Camp (1)
• UNIV 7110 Launch Memphis ad hoc mentoring (3)
• JOUR 7650 Startup Journalism Practicum (3)
• MGMT 7270 Venture/Bldg/Sustaining a Successful Enterp (3)
• FIR 7648 - Evaluating/Finance New Projects (3)
• ACCT 7412 - Legal/Accounting Aspects of Entrepreneurship (3)

University of Memphis Entrepreneurial Journalism Graduate Certificate: 12 hours

Relentlessly Building Founders and Companies

Build Quality Startup Companies Through to Market Entry Bolstered with Global Accelerator Network Create a Cultural Shift & National Reputation Lending Best Practices and Support Locally Growing and Investing Resources Entrepreneurship for Everyone

WHY STARTUPS?

In the past 30 years,

all net new job growth

stemmed from high-growth entrepreneurial companies.

Our Economy is Changing

0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 1940 1942 1945 1947 1950 1952 1955 1957 1960 1962 1965 1967 1970 1972 1975 1977 1980 1982 1985 1987 1990 1992 1995 1997 2000 2002 2005 2007 2010

Manufacturing's share of total employment

Rise of Technology & A New Way of Building

Existing firms are the source of most job creation and job destruction but…

18.2 16.2 2 3.5 16.7 14.8 1.9 3 15.8 14.9 0.9 2.6 2 4 6 8 10 12 14 16 18 20 Gross Job Creation Gross Job Destruction Net Job Growth Job Creation Start-Ups 1980-89 1990-99 2000-09

Source: Haltiwanger, Jarmin and Miranda (2011)

Mentorship Founder’s Toolkit Resources

Lean à Iterative à Action = Opportunity for Success

Looking at Your Department as a Startup

Discovery Delivery Dollars

The Three D’s

Customer Discovery

• Problem Hypothesis
• Solution Hypothesis
• Price Hypothesis
• Go To Market Hypothesis

Discovery

Prototyping Iterative Approaches Testing & Learning Experiments with Real Customers

Delivery- Can you actually build it?

Traction Revenue Access

Dollars- Can you build a case for investment & support?

Open Source Tools Business Model Generation The Lean Startup Accelerators Ad-hoc

Methods

City University New York

The Power of Social Innovation

Personal Discovery Civic Discovery System Discovery Predictive Discovery

Discovery

Entrenched Thinking Prescriptive Funding Curse of Professionalism Aversion to Risk & New Ideas Innovating is Hard

• Technological Glue
• Civic Realignment
• Filling the Management Gap
• New Volunteer & Donor Goodwill

Pipelines

Crafting Your Intervention

Organizational Pathways of Transformation

Creating Entrepreneurial Universities: Burton R. Clark

“Unambitious universities tend to drift with the tides”

• Their complexities have increased
• Pace of change has accelerated
• Depend on reputation

Refashion programmatic capabilities Comprehensive Flexible Faster Drive the action

The Strengthened Steering Core

Knowledge transfer Industrial contact Intellectual property development Continuing education Fundraising Alumni affairs

The Expanded Developmental Periphery

• Dr. Gary Michelson

Discretionary Funds Philanthropic Foundations Earned Income

The Diversified Funding Base

“Traditional academic values are firmly rooted at the department level”

• Infusion of innovation
• Become an entrepreneurial unit
• New programs, partners, & income
• Participate in central steering groups

The Stimulated Academic Heartland

Enterprising Universities

Are we embracing change? Are we opening space for new ideas? Are we problem solvers? Are these common fabrics that unite us? Integrated Entrepreneurial Culture

The Innovation Driven Economic Development:

A Practical Guide for the Regional Innovation Broker

Innovation is About Ideas & Recipes

Innovation

Expertise Diversity Interaction Application

1. The smart people in the world work for us 2. In order to bring new products & services to the market we must discover and develop them ourselves 3. If we discover it ourselves we will get it to the market

• urselves

From: Closed Innovation Logic

1. Not all the smart people in the world work for us and

• ur customers have ideas

to 2. External ideas when integrated into your architecture, can be as valuable as internal ideas 3. We don’t have to originate (& own) the research in

• rder to profit from it

To: Open Innovation Logic

1. If you create the most, best ideas in the industry you will win 2. We should control our intellectual property so that our competitors don’t profit from our ideas

From: Closed Innovation Logic

1. If you make the best use

• f internal and external

ideas you will win 2. We should sell our IP to those that can make good use of it, and we should buy IP whenever it fits our own business model

To: Open Innovation Logic

Who Are Your Innovation Brokers?

Conceive Plan

Talent Technology Capital

Measure Act Learn Modify

Regional Innovation Movement: Universities Are Major Players

Regional Innovation

Innovative Economy Inclusive Society Livable Community Collaborative Governance

• Brief description
• Customer you serve and the problem you

solve for them

• Example
• The Ask

Elevator Pitching

Thank-You

Andre K. Fowlkes andre@neverstop.co