Social Media Sharon Hirsch, President & CEO, Prevent Child Abuse - - PowerPoint PPT Presentation

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Social Media Sharon Hirsch, President & CEO, Prevent Child Abuse - - PowerPoint PPT Presentation

Mar 25, 2023 139 likes •516 views

Social Media Sharon Hirsch, President & CEO, Prevent Child Abuse North Carolina Elizabeth Gibbes, Social Media Coordinator, Childrens Trust of South Carolina #NCAC16 Agenda What is social media Why do we need social media

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Social Media

Sharon Hirsch, President & CEO, Prevent Child Abuse North Carolina Elizabeth Gibbes, Social Media Coordinator, Children’s Trust of South Carolina

#NCAC16

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Agenda

  • What is social media
  • Why do we need social media
  • Examples of successful campaigns
  • Social media and your organization
  • Resources for creating content, ideas for social media content

calendars

  • Focus on metrics for tracking results
  • Questions?

#NCAC16

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#NCAC16

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#NCAC16

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The Right Mix is Critical

Audience needs and interest Compelling communication & interaction Your brand SOCIAL #NCAC16

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#NCAC16

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#NCAC16

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Facebook

  • Storytelling
  • Content sharing
  • Engagement
  • Like
  • Tag
  • Comment
  • Organizations are having to pay to play
  • 1 billion active users
  • Users share 2.5 billion pieces of content each day

#NCAC16

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Twitter

  • Engagement
  • Retweet
  • Tag using @
  • Use hashtags (a keyword search within Twitter that begins with #)
  • 140 characters
  • Keep tweets between 80-90 characters to allow for interaction
  • Tweet often to stay in front of your audience
  • 5,700 tweets per second
  • 560 million active users

#NCAC16

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Instagram

  • A fun and creative way to show off our work or behind the scenes

work

  • Engagement
  • Post pictures
  • Like and re-gram
  • Comment
  • Use hashtags #
  • 200 million people use Instagram monthly
  • 75 million people use Instagram daily

#NCAC16

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#Got Heart?

National Donor Day Campaign

#NCAC16

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#NCAC16

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Social Media Results: January – April 2014

#NCAC16

200 400 600 800 1000 1200 1400 January 2014 February 2014 March 2014 April 2014 May 2014

Website Visits from Social Media

# Visits from Facebook # Visits from Twitter # Visits from Linkedin # Visits from Pinterest # Visits from Google + # Visits from YouTube

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Social Media Results: January – April 2014

100 200 300 400 500 600 700 January 2014 February 2014 March 2014 April 2014 May 2014

Online Registration History

Total Registrations Unique Registrations Online registrations (total)

#NCAC16

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Super Bowl Weekend: Panther Mania

#NCAC16

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#NCAC16

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#NCAC16

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#NCAC16

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#NCAC16

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#NCAC16

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#NCAC16

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#NCAC16

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#NCAC16

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#NCAC16

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TweetDeck

#NCAC16

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Canva

#NCAC16

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Thunderclap

#NCAC16

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Hootsuite

#NCAC16

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Crowd Booster

#NCAC16

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Facebook Insights

#NCAC16

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Google Analytics

#NCAC16

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#NCAC16

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  • Facebook Engagement rate:
  • July 1, 2015 – October 14, 2015 = 3,799
  • July 1, 2016 – October 14, 2016 = 2,413
  • = 35.48% Decrease in Facebook

Engagement

  • Twitter Engagement rate:
  • July 1, 2015 – October 14, 2016 = 439

engagements

  • July 1, 2016 – October 14, 2016 = 2,032

engagements

  • = 362.87% Increase in Twitter

Engagement

  • Facebook Impressions:
  • July 1, 2015 – Oct. 14, 2016 =63,502

impressions

  • July 1, 2016 – Oct. 14, 2016 = 108,753

impressions

  • = 71.25% Increase in Facebook

Impressions

  • Twitter Impressions:
  • July 1, 2015 – Oct. 14, 2015 = 47,300

impressions

  • July 1, 2016 – Oct. 14, 2016 = Sept 30 -

155,800 impressions

  • = 229.38 Increase in Twitter Impressions

#NCAC16

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Questions?

#NCAC16

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Contact Us

  • Sharon Hirsch, President & CEO, Prevent Child Abuse North Carolina
  • 919.256.6600
  • SHirsch@PreventChildAbuseNC.org
  • Twitter: @PCANC_CEO , @PCANC
  • Facebook & Linkedin: Prevent Child Abuse North Carolina
  • Instagram: @PreventChildAbuseNC
  • Elizabeth Gibbes, Social Media Coordinator, Children’s Trust of South Carolina
  • 803.744.4046
  • EGibbes@scChildren.org
  • Twitter: @Egibbes , @ChildrensTrustS
  • Facebook & Linkedin: Children’s Trust of South Carolina
  • Instagram: @ChildrensTrustSC

#NCAC16