SOCIAL MEDIA MARKETING 11/8/09 1 Topics The new buying behaviors - - PowerPoint PPT Presentation

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SOCIAL MEDIA MARKETING 11/8/09 1 Topics The new buying behaviors - - PowerPoint PPT Presentation

Nov 24, 2022 104 likes •326 views

Cuong Huynh (858) 663-1489 chuynh@cthmedia.net Creating Cost Effective Marketing Channels For Small and Medium Businesses SOCIAL MEDIA MARKETING 11/8/09 1 Topics The new buying behaviors Push versus pull marketing Why

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SOCIAL MEDIA MARKETING

Creating Cost Effective Marketing Channels For Small and Medium Businesses

11/8/09

Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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Topics

  • The new buying behaviors
  • Push versus pull marketing
  • Why blogging is important
  • Why SEO is important
  • Why social media is important
  • The new marketing playground

11/8/09 2 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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Buying Behaviors Has Changed…

Push Marketing = Intrusion

Inside sales Email blasts Telemarketing

11/8/09 3 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

TV/radio ads Print ads Direct mail

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… Has Marketing Kept Up?

Search engines (SEO)

Pull Marketing = Permission

Relevant ads (SEM) Blogosphere Social Media RSS/Broadcasting Group recommendation Online Direct Interaction

11/8/09 4 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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Pull or Social Media Marketing

Blog (Self Publish) SEO (Get Found/Attract) Social Media (Participate/Influence)

11/8/09 5 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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Why Blogging Is Important

  • First & critical element of social networking
  • Total control of content
  • Provide fresh content for SEO traffic
  • Establish expertise in the field
  • Communicate directly with customers and

prospects

  • Create new marketing and sales channels
  • Serve as 24/7 PR and media relations tool

11/8/09 6 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

Blog drives incoming traffic

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3 Keys to Successful Blogging

  • Reading: who says what and where

– Your customers, prospects, competitors – Your brand and reputation

  • Commenting: get involved in conversations

and problem solving

– Find relevant online discussions – Give advice, help, suggestions

  • Writing: inform and influence

– Educate readers – Manage expectations

11/8/09 7 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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  • Most websites get 70% of traffic through

search

– Google is and will still be king of search

  • SEO is effective and achievable process

– On-page SEO – Off-page SEO

  • Uniquely generated content is most important

factor

Why SEO Is Important

11/8/09 8 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

SEO gets you found organically

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Why Social Media Is Important

  • Social media adds exponential effects to

blogs and SEO

– Similar to face-to-face networking – Without time or space constraints

  • Allow participation in community

– Become a member – Add value by asking and answering questions

  • Be where audience or action is

11/8/09 9 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

Social media is like online business cocktail party

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So What Is Social Media Marketing?

  • Re-thinking of marketing opportunities

– Disseminated via social interaction – Employed using highly accessible channels – Published through scalable techniques

  • Pull, not push marketing

– Push marketing is old school and expensive – Pull marketing is results-driven, cost-effective and measureable

  • Adoption of new techniques to benefit marketing

– Blog, SEO, new social media tools

11/8/09 10 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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Exponents.com: Quick Look

The Good

  • Google page rank: 3/10
  • Alexa traffic rank: top 5%
  • Website Grader: 71/100
  • Already on Google Analytics
  • Domain age 12+ years

Could Be Much Better

  • Regular, fresh content
  • Have a blog
  • High SEO performance
  • On-page SEO (meta tags,

headings, image alt tags)

  • Off-page SEO (incoming

links)

  • Social mediasphere

(bookmarks, Digg, etc.)

  • Online followers &

relationships

11/8/09 11 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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Insta-Group.com: Quick Look

The Good

  • Google page rank: 4/10
  • Alexa traffic rank: top 5.4%
  • Website Grader: 47/100
  • Domain age 6+ years

Could Be Much Better

  • Regular, fresh content
  • Have a blog
  • High SEO performance
  • On-page SEO (meta tags,

headings, image alt tags)

  • Off-page SEO (incoming links)
  • Social mediasphere (bookmarks,

Digg, etc.)

  • Online followers & relationships
  • Inbound links
  • Google Analytics

11/8/09 12 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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ExpoDisplayService.com: Quick Look

The Good

  • Google page rank: 4/10
  • Alexa traffic rank: top 3.6%
  • Website Grader: 67/100
  • Already on Google Analytics
  • Domain age 10+ years

Could Be Much Better

  • Consistent content across different

home pages, products, languages

  • Optimize for key markets
  • Regular, fresh content
  • Have a blog
  • High SEO performance
  • Weak on-page SEO (meta tags,

headings, image alt tags)

  • Off-page SEO (incoming links,

Permanent Redirect Not Found )

  • Social mediasphere (bookmarks,

Digg, etc.)

  • Online followers & relationships
  • What is

www.ch.expodisplayservice.com?

11/8/09 13 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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ExpoDisplayService.com: Meta tags

11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 14

  • Improve meta tags (title,

description, keywords)

  • Title: first visible element
  • Description: good

snippet attracts click- throughs

  • Keywords: what people

search for

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ExpoDisplayService.com: Keywords

11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 15

  • Keywords are what

people use to find websites

  • Use tools to find

good relevant keywords

  • Select keywords to

represent on-page content

  • Optimize to attract

traffic

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The New Marketing Playground

11/8/09 16 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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The World Wide Web

11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 17

…in the past Computers connected…

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The Blogosphere

11/8/09 18 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

…today and in the future People connected…

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Formula for Success

  • Blog: Fresh, interesting and sticky content

– Great for SEO, build followers & reputation

  • LinkedIn: 15M visitors per month

– Business profile, SE ranking, B2B events

  • YouTube: 84M visitors per month

– Still biggest, most well known for viral marketing campaigns

  • Twitter: 23.5M visitors per month

– Hottest micro blogging, SE ranking, build brand, followers, traffic

  • Social News

– Digg: 43.9M visitors/mo. Digging or burying links and stories

  • Community

– StumbleUpon: 4.9M visitors/mo. Bookmark and share content

  • Facebook: 124.6M visitors per month

– Closed community, no SE ranking, traffic and reputation building

  • MySpace: 50M visitors per month

– Open community, SE ranking, new media features added

11/8/09 19 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

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Build Your Own New Media Team

  • Establish social media policy

– Rules of engagement – Include legal early

  • Pick team members

– Passionate about company, products and services – Honest, smart and ethical – Tech tool savvy

  • Empower and authorize

– Protect and broaden company reputation – Promote company’s interest and missions

  • Review and Revise

– Look out for opportunities to go viral – Support customer-generated content – Know your analytics

11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 20

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How to Find Me

Cuong Huynh

Marketing Communications and Social Media Marketing Consultant 858-663-1489 chuynh@cthmedia.net LinkedIn: http://www.linkedin.com/in/cuonghuynh My profile site: http://www.cthmedia.net/ My own blogs http://www.marketingautopsyblog.com/ http://www.cleancartalk.com/ http://www.lovingpho.com/

11/8/09 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 21