Andrew Main Wilson CEO, AMBA & BGA AMBA & BGA strategy - - PowerPoint PPT Presentation

Andrew Main Wilson

CEO, AMBA & BGA

AMBA & BGA strategy update and management education industry overview

GLOBAL CONFERENCE 2019

Source: AMBA Application & Enrolment Report 2018

Global Diversity

Applications & Enrolments – Female : Male

CEO Overview

• 1. Global Market Observations
• 2. AMBA – Performance & Future Plans
• 3. BGA – Specification & Future Plans

Global MBA Market – Stable Applications +2% Enrolments +1%

AMBA Application & Enrolment Report 2018

Source: AMBA Application & Enrolment Report 2018

Global Diversity

Applications & Enrolments - Domestic vs International

Source: AMBA Application & Enrolment Report 2018

Match Career Ambitions → Future Jobs Tailor-Made Learning Plan → Achieve Career Goals Tailor-Made Cohort – Student Chooses

Lifelong Learning

Big Data, AI, Digital Marketing - Courses Obsolete Within 5 Years

Future Competition – Individualised Learning

Vs University / Business School Degree Stackable Certificates

Which Will Employers Value Most?

Online Learning Transformation

‘First HBS Programme of the Internet Age’

1999

Dean: “HBS will not enter online education arena in my lifetime”

2010

HBX – Online Platform launched

2014 2019

Rebrand – Full HBS brand association 40,000 students in 4 years – 40x MBA annual cohorts → IMPACT ‘Wherever you are in your Career’ ‘Wherever you are in the World’

Online Learning Transformation

Lifelong Learning Approach Global – not Local Individualised Learning Potentially Huge Networks Coursera, LinkedIn, Microsoft, Amazon….??

Global Alliances

• 1. Custom-built online education platform
• 2. Redefine and digitise their existing programme portfolios

‘The Future of Management Education Alliance’

Innovative Teaching

The Global Cohort & The Global Professor

IE Business School, Madrid WOW Room Window on the World Oxford Saïd Business School HIVE (Hub for International Virtual Education) ARHT Media – 3D Hologram Professor

The Smart Campus Experimenting with Voice Technology

Amazon Alexa

Thought Leadership & Market Research

2019 MR

• 1. Poverty
• 2. Applications &

Enrolments

• 3. MBA Careers
• 4. Rankings

• The only specialist Accreditation and Membership brand

for Business Schools’ flagship product and students – the MBA

• Exclusive network – limited to 300 quality Business Schools

267 Accredited Business Schools

43,000 Student and Graduate Members

Student & Graduate Membership Growth

A Strong Brand

1,000 Potential MBA Students in 70 Countries were

• interviewed. This pie chart summarises their response

to the question “Which of the following Accreditations is/was most important to you when choosing a Business School?”

‘Changing the World’

Creating Another Strong Brand

Chairman – United Nations PRME (Principles for Responsible Management Education) – 2.5 years BGA incorporates:

• 1. Responsible Management + Practical Management Education

= Socially Responsible + Commercially Astute Leaders

• 2. Whole School Accreditation
• 3. Free Student & Graduate Membership
• 4. Fast Decision Making + Global Investment

• Powerful new brand for Business Schools and Student & Graduate members
• Strong emphasis on both Practical and Responsible Management Impact
• Entire School Portfolio focus: Undergraduate → Postgraduate
• 3 School Portfolio engagement levels:

Membership → Validation → Accreditation Bronze → Silver → Gold

Rapid Growth Since Launch

Launched January 2019 50 Business School Members in just 4 months 2 New Schools already commenced Accreditation 1st Joint AMBA & BGA Accredited School – June 2019 Student & Graduate Membership Launch – Summer 2019 Free Membership – AMBA Accredited Schools

Validation & Accreditation

Continuous Impact Model Accreditation BGA Charter Validation

9 Points – Demonstration

• f Commitment

Global Impact Expansion

• 1. Latin America Advisory Council
• 2. Asia Pacific Advisory Council
• 3. Female Leaders in Business Education

Global Conference 2019 13 – 15 May | Istanbul, Turkey

Event Sponsors Platinum Sponsors Partners