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SOCIAL MEDIA MARKETING HOW IT CAN MAKE A DIFFERENCE PRESENTER - PowerPoint PPT Presentation

Aug 29, 2023 •391 likes •835 views

SOCIAL MEDIA MARKETING HOW IT CAN MAKE A DIFFERENCE PRESENTER TARA DULAKE DIGITAL MARKETING DIRECTOR AREAS COVERING: Aiding Communication Managing Dis-satisfaction Improving Services Digital Inclusion AIDING COMMUNICATION HOW DO WE

  1. SOCIAL MEDIA MARKETING – HOW IT CAN MAKE A DIFFERENCE PRESENTER TARA DULAKE DIGITAL MARKETING DIRECTOR

  2. AREAS COVERING: Aiding Communication Managing Dis-satisfaction Improving Services Digital Inclusion

  3. AIDING COMMUNICATION

  4. HOW DO WE COMMUNICATE?

  5. UK USERS ON SOCIAL MEDIA

  6. WHY USE SOCIAL MEDIA? Social media helps you manage your reputation .

  7. Social media helps increase trust in your WHY USE SOCIAL MEDIA? business, brand and in YOU.

  8. WHY USE SOCIAL MEDIA? Social media is a great way of promoting your content and showing others what you do.

  9. WHY USE SOCIAL MEDIA? Social media helps you keep customers/clients and business partners engaged with your brand.

  10. WHY USE SOCIAL MEDIA? Social media helps you deliver better customer service .

  11. WHY USE SOCIAL MEDIA? Social media allows you to obtain real customer insights .

  12. WHY USE SOCIAL MEDIA? Social media will drive new users and traffic to your website .

  13. WHY USE SOCIAL MEDIA? Allows you to communicate with your target audiences and customers.

  14. WHAT CHANNELS SHOULD YOU USE TO COMMUNICATE? CONSUMER CORPORATE

  15. TWITTER DEMOGRAPHICS

  16. FACEBOOK DEMOGRAPHICS

  17. INSTAGRAM DEMOGRAPHICS

  18. HOW CAN YOU BETTER COMMUNICATE USING SOCIAL MEDIA?

  19. STATISTICS BLOG POSTS MY BLOG MEDIA CONTENT, CONTENT, CONTENT! COMMENTS ABC ARTICLES VIDEO GIFS PHOTOGRAPHY

  20. CONTENT, CONTENT, CONTENT! ICELAND'S RANG-TAN CHRISTMAS CAMPAIGN FOR GREENPEACE – VIDEO CONTENT 65 million views across social media and Iceland’s owned channels

  21. CONTENT, CONTENT, CONTENT!

  22. CONTENT, CONTENT, CONTENT! #

  23. CONTENT, CONTENT, CONTENT!

  24. CONTENT, CONTENT, CONTENT!

  25. CONTENT, CONTENT, CONTENT!

  26. MANAGING DIS-SATISFACTION

  27. WHAT TO DO WHEN THINGS GO WRONG…

  28. WHAT TO DO WHEN THINGS GO WRONG…

  29. WHAT TO DO WHEN THINGS GO WRONG…

  30. WHAT TO DO WHEN THINGS GO WRONG…

  31. WHAT TO DO WHEN THINGS GO WRONG…

  32. WHAT OUTCOMES DO CUSTOMERS WANT FROM A COMPLAINT: TO FEEL LIKE THE FOR THE COMPANY PERSON LISTENING A RESOLUTION TO LISTEN TO THEM EMPATHISES AND UNDERSTANDS

  33. SOCIAL MEDIA POLICY & DATA PROTECTION

  34. DON’T DELETE WHAT TO DO WHEN THINGS GO WRONG… RESPOND PROMPTLY - CONSIDER YOUR RESPONSE ACKNOWLEDGE MISTAKES BE HONEST BE HUMAN – PERSONALISE YOUR RESPONSE TAKE CONVERSATIONS OFFLINE DON’T TAKE IT PERSONALY KNOW WHO TO IGNORE HAVE AN ESCALATION PLAN FOLLOW UP

  35. IMPROVING SERVICES

  36. REACH NEW AUDIENCES

  37. RECOGNITION OF THE GOOD YOU DO AS A BUSINESS

  38. A TOOL FOR FEEDBACK

  39. PROVIDE A CUSTOMER SERVICE CHANNEL CREATE A PERSONALISED SERVICE…

  40. DIGITAL INCLUSION

  41. Website INTEGRATION PR Online Reviews Social Media Online Forums Blogs / News Search Engine Optimisation

  42. ONLINE REPUTATION

  43. ANY QUESTIONS?

  44. SOCIAL MEDIA MARKETING – HOW IT CAN MAKE A DIFFERENCE PRESENTER TARA DULAKE DIGITAL MARKETING DIRECTOR

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