Dogs Trust Social Media Nearly 3.5 .5 bi bill llio ion people - - PowerPoint PPT Presentation
A whistle-stop tour of Communications & Digital at Dogs Trust Social Media Nearly 3.5 .5 bi bill llio ion people use some form of social media, thats 45% of of the the global pop popula latio ion Social media use varies across
Nearly 3.5 .5 bi bill llio ion people use some form of social media, that’s 45% of
the global pop popula latio ion Social media use varies across the globe – lowest in middle Africa & central Asia – highest in the Middle East & South East Asia Average person spends 2 ho hour urs 16 minu nutes online every day
Opportunities
▪ Reach new audiences with your messages ▪ Build a following & connect directly with them ▪ Create relationships & networks ▪ A chance to tell your stories & demonstrate what people’s donations can do ▪ Monitor what competitors & other charities are doing
Challenges
▪ A busy space, with lots of competition ▪ Time consuming to do right, channels need regular updates ▪ A quick & easy way for people to reach you with complaints & criticism (publicly!)
Most popular platform globally Has a lot of functionality e.g. events, groups, donations, reviews etc. Algorithm favours video content – you can post videos up to 45mins Most straightforward & easy to navigate Limited text length – up to 280 characters Great for starting & joining conversations to reach new people, by replying to other people, sharing, tagging & using #hashtags Image-based so great photographs are key You can’t share links in normal posts but ‘stories’ allow for more interactive messages, with buttons, links etc.
Twitter/Facebook Instagram Stories
What’s our brand personali lity like online? What tone of voice ice do we use? Who are our audie iences? Who do we want to reach? What would su success look like? What kind of updates & content will we share? (plan in advance!) Which pla latforms are right for us?
Be polite & professional, never get into an argument
might be! If you have information / frequently asked questions
Take it offline – e.g. ‘We’re sorry to hear this, please contact us on ]email] to discuss further’
posts a day
engageme nts a day
new followers a day