Social Media For Self Storage Executives Original Talk Given at - - PowerPoint PPT Presentation

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Social Media For Self Storage Executives Original Talk Given at - - PowerPoint PPT Presentation

Jan 04, 2023 177 likes •626 views

Social Media For Self Storage Executives Original Talk Given at TSSA Executive Retreat on 6/17/2011 Kenny Pratt Crescendo Properties Properties: www.StorageKings.com Blog: www. SellingStorage.com 1 What Is Social Media? A Platform -

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Social Media For Self Storage Executives

Original Talk Given at TSSA Executive Retreat on 6/17/2011

Kenny Pratt Crescendo Properties Properties: www.StorageKings.com Blog: www. SellingStorage.com

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What Is Social Media? A Platform - Not A Fad A Helpful Framework Use Cases - Examples Stumbling Blocks

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Social Media Examples

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What is Social Media?

  • 1. Any tool or service that uses the internet

to facilitate conversations.

  • 2. A set of communication platforms
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A Platform - Not A Fad

  • Some Stats on Social Media Growth
  • What other businesses are experiencing
  • What History Shows Us
  • What Wall Street Thinks
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Social Media Revolution Video

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http://www.inc.com/magazine/201106/the-geeks-are-graying.html

  • 51% of Facebook users are over 40
  • 49% of

YouTube users over 40

  • 49% over 40 believe themselves to be

“Up to date on the latest technology.”

The Geeks Are Graying

Source: Brand Asset Valuator Survey of 16,000 people

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Cane-Fu

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Meet One Of My Customers

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Meet a San Antonio Blogger

www.NormalGuyGuide.com

Dale Blasingame

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Stacy - A San Antonio Mommy Blogger

  • Regularly Reaches 9,000 people
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  • I am quick to send out Tweets when I receive great

customer service somewhere or hear about a great promotion going on. I know a lot of others who do too.

  • I don't spread bad publicity ... but there are plenty of folks
  • ut there who do.
  • Occasionally, I will highlight a brand or company on

Facebook - last week I talked about all my favorite vendors from my local farmers market and linked to their Facebook pages.

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What Other Businesses Are Experiencing

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Below Average Cost Leads

Below Average Cost per Lead, Inbound vs. Outbound 2010 v. 2011, % of respondents’ costs by lead channel Source: HubSpot

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Social Media is for B2B and B2C

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

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Blogging and B2C and B2B Leads

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

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Social Media Is Work

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# Blog Articles By Leads Generated

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

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Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK

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Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK

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What History Shows Us

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Print (Yellow Pages, Newspapers, Direct Mail, Etc.) Radio Television Internet

How Many Of These Are Gone?

We Market On Top Of Platforms

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Social Media Is Just A New Platform

Platforms are stable. Tactics Change.

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What Does Wall Street Think?

Facebook - 2 Billion in Revenue Recent Valuation - 75 Billion (37.5x Revenue) Twitter - $150 Million in Revenue Recent Valuation - 7.7 Billion (50x Revenue) LinkedIn - 200 Million in Revenue In 3 days from IPO stock goes to $100/share Recent Valuation - 9 Billion (45x Revenue)

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A Helpful Framework

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POST Framework

  • P

. People

  • O. Objective
  • S. Strategy
  • T. T
  • ols
Image Credit: http://www.flickr.com/photos/cmdrgravy/365075809/ 27
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They’re Not Worried About Their Shoes

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  • Who do you want to reach?
  • Where can you find them online?

People

Photo Credit: http://www.flickr.com/photos/apreche/212103632/

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Objective

  • What are you

trying to accomplish?

Image credit: http://www.flickr.com/photos/uuuhyeah/381407461/

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Strategy

  • How do you

intend to reach your objectives?

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Tools

  • What tools help you execute your strategy

Photo Credit: http://www.flickr.com/photos/lenore-m/2515800654/

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Let’s Piece It Together

Some Use Cases

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Photo Credit: http://www.flickr.com/photos/wheatfields/3026492855/

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Stumbling Blocks

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Transparency Amplifies Who You Are

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Quelling Fears

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  • Personal screw-ups vs. corporate

screw-ups.

  • Happy and engaged employees

make your life easier.

  • A little guidance goes a long way.
  • Policy Ideas at Socialmedia.org
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Tweetable Fact:

You’re employees speak on your behalf every single day. You can trust them with 140 characters.

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http://www.flickr.com/photos/horiavarlan/4273225057/

Not Experimenting

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http://www.flickr.com/photos/07anycolouryoulike/4536619509/

Waiting

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Invest

Where your competition is not

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Thank You!

Kenny Pratt - Crescendo Properties

Blog: www.SellingStorage.com Properties: www.storagekings.com Phone: 916-538-2266 email: kenny@cpinc.us www.linkedin.com/in/kennypratt

www.twitter.com/sellingstorage

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