Social media and libraries: a perfect fit Phil Bradley - - PowerPoint PPT Presentation

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social media and libraries a perfect fit
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Social media and libraries: a perfect fit Phil Bradley - - PowerPoint PPT Presentation

Nov 16, 2022 455 likes •931 views

Social media and libraries: a perfect fit Phil Bradley http://www.philb.com What IS social media? What does the phrase mean to you? What words come into your mind when we use the phrase? What resources do you think of? Statistics

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Social media and libraries: a perfect fit

Phil Bradley http://www.philb.com

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What IS social media?

  • What does the phrase mean to you?
  • What words come into your mind when we

use the phrase?

  • What resources do you think of?
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Statistics

  • Global active internet use totals

3.175 billion, 50% of the worlds population

  • Social media has 2.206 billion

active users – 30%

  • 3.734 unique mobile users, 51% of

worldwide penetration

  • Social media users have risen by

176,000,000 in the last year

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Just to push the point home

  • In 2010, Eric Schmitt, former CEO of Google

said “Every 2 days we create as much information as we did from the dawn of civilization up until 2003″.

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Benefits and concerns

  • What are the benefits?
  • What are the concerns?
  • What issues need to be addressed?
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What are some of the tools?

  • An overview of some of the tools that are

available

  • Examples of what other organisations are

doing

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What other information services are doing

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Netvibes

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Blogs

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Tumblr

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Edinburgh Libraries

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Google +

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Facebook

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Orkney Library and Archive

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Manchester Libraries

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YouTube

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YouTube live streaming

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Google Hangouts

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Periscope

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Twitter

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Twitter Library List Members

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Pinterest

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Flickr

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Slideshare

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Pinterest

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LinkedIn

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Instagram

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Vine

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Snapchat

  • Median age of 18, majority of users 13‐25
  • 200 million average monthly users, fastest

growing messaging app in 2014

  • 15% of all teenagers worldwide use Snapchat,

and in the UK it’s 39%

  • 70% of college students post to Snapchat at

least once a day

  • Major brands are already using it

http://www.adweek.com/socialtimes/why-snapchat-should-be-the-inseparable-addition-to-social-media-strategies/616525

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University of Michigan

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Paper.li

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Scoop.it

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Learni.st

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Podcasts

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Augmented reality

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URLs

  • Netvibes www.netvibes.com
  • Blogs – search Google for subject and add ‘blog’ as a search

term

  • Tumblr https://www.tumblr.com
  • Tales of one city https://talesofonecity.wordpress.com/
  • G+ https://plus.google.com
  • Facebook www.facebook.com
  • YouTube www.youtube.com
  • Google Hangouts https://hangouts.google.com
  • Periscope https://medium.com/@periscope
  • Twitter www.twitter.com

https://twitter.com/Philbradley/lists

  • Pinterest https://www.pinterest.com/
  • Flickr www.flickr.com
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  • Slideshare www.slideshare.net/
  • LinkedIn www.linkedin.com
  • Instagram https://instagram.com/
  • Vine https://vine.co/
  • Snapchat www.snapchat.com
  • Paper.li www.paper.li
  • Scoop.it www.scoop.it
  • Learni.st www.learni.st
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So why are they doing it?

  • Promote and market their services
  • Go to where the conversations are
  • To encourage collaboration between the

library and its members

  • To reach out to potential members
  • Increase the use of library collections
  • Build a sense of community with users and
  • ther institutions
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Some of the advantages

  • Cheap
  • Doesn’t need much training
  • It’s a fast and effective way to communicate
  • Better engagement and collaboration with

members

  • Increase use of the library and its contents
  • Involves the staff
  • Better outreach
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Some of the challenges

  • It can take time
  • Getting ‘the voice’ right
  • Need to work hard to maintain engagement
  • External factors such as connectivity may

cause issues

  • You have to trust your staff
  • You will get some things wrong
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Keep in touch!

  • http://www.philb.com
  • philb@philb.com
  • http://www.philbradley.typepad.com
  • https://www.facebook.com/philipbradley