Med edia ia to B o Boos oost t Co Completion mpletion an and - - PowerPoint PPT Presentation

Usi sing ng So Social cial Med edia ia to B

• Boos
• ost

t Co Completion mpletion an and d Ret eten enti tion

• n Ra

Rates es

Rebe becca ca Kna napp pp, , MBA

Business Science Department

What at Ma Makes es Me Me Qu Qual alif ified? ied?

• Professional Background
• 15 years in corporate

communications and marketing

• Teaching Experience
• 10 years
• Retention Rates
• Completion Rates

SO TELL ME…

DO YOU THINK YOU’RE INTELLIGENT IF YOU SAY SMART WORDS?

www.KnappBiz .KnappBiz.com .com

Today’s Key Points

• The Argument for Using Social Media in

Higher Education

• Social Media Cannot Replace Humanity
• Using it Most Effectively
• Brainstorming and Experimentation

The he Arg Argum ument ent For

• r

Us Using ing So Soci cial al Me Media dia

Key Point #1

The e Arg rgument ent for r So Social ial Me Media ia in Hi in High gher er Educa cation tion

• Assortment of tools
• Mix and Match
• Suits individual learning styles
• Increases academic success

Source: Grover, A., & Stewart, D. W. (2010). Defining interactive social media in an educational context. In C. Wankel & M. Marovich & J. Stanaityte (Eds.), Cutting edge social media approaches to business education: Teaching with LinkedIN, Facebook, Twitter, Second Life, and Blogs (pp7-38). Charlotte, NC: Information Age Publishing.

Why y Us Use e So Social ial Me Media ia?

• Students communicate, research, collaborate,

create and publish online with or wi without ut the help

• f parents or educators.
• Students then use social media to promote,

discuss and share their thoughts with the wo world.

• The quiet

etest est studen ents ts in class speak the loudest est

• n social media.
• The digital environment is offering us some of the

greatest est learnin ning opportun unities ities that young learners have ever had.

Stud Student ent Su Survey

What do their digital lives look like?

St Student ent Su Survey

97% 80% 42% 35%

St Student ent Su Survey

80% 80% 72% 53% 39% 35% 31% 30% 25% 17% 14% 14% 11% 7% 5% 4% 3% 3% 1% 50% 45% 21% 1% 9% 16% 31% 13% 22% 3% 10% 2% 7% 2% 2% 5% 6% 4% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Students Professors

St Student ent Su Survey

80% 80% 72% 53% 39% 35% 31% 30% 25% 50% 45% 21% 1% 9% 16% 31% 13% 22% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facebook YouTube Instagram SnapChat Skype Twitter LinkedIn Pinterest Google+ Students Professors

St Student ent Su Survey

• They’re on SnapChat… But they DO NOT want us there.
• They’re on Skype… Why not online office hours?
• They’re increasingly on Twitter… Why not us, too?
• Equally on LinkedIn… Are you connected to your students?
• They love Pinterest (esp. girls)… Are you sharing resources?
• They like Vines… It’s just too much work to make them.
• They hate podcasts.
• They don’t think professors are on social media.

64% 64%

I like it when my professors use social media to supplement class content.

54% 4%

I expect a face-to-face classes to have

• nline components (Blackboard,

Facebook group, etc.) to supplement

• ur in-class experience.

50% 50%

I like to connect online with my professors.

43% 43%

I like to connect online with classmates.

45% 45%

I feel social media enhances my learning experience.

31% 1%

I think professors know less about technology than I do.

22% 22%

I feel sometimes professors use technology more for the sake of technology than for my benefit.

8% 8%

There is already too much technology in my life. I don't need my professor using it, too.

St Student ent Su Survey

So Soci cial al Me Media dia Ca Canno nnot t Rep eplac lace e Hum umanity anity

Key Point #2

There’s No App for Good Teaching

1.

Keep learning goals ahead of the technology.

2.

Opt for the open-ended.

3.

Don’t let tech make learning easy.

4.

Take feedback seriously.

5.

Stay skeptical of individualized learning.

6.

Bring in student interests, authentically.

7.

Start conversations.

8.

Make it open, make it better.

Source: http://ideas.ted.com/2014/09/03/theres-no-app-for-good-teaching/

Us Using ing it it Mo Most st Ef Effec ectiv tively ely

Key Point #3

Bloom’s Taxonomy of Social Media

20 Most Popular Social Media Sites

You’re Doing It Wrong ng

• Have a tone or personality
• Keep it consistent
• Choose your platforms
• Stick to them
• Be authentic
• The know when we’re trying too hard
• Everything in moderation
• You’re competing for their :06
• They will tune you out

What at I Us Use

Tea each h Your r St Students ents HO HOW to

• Us

Use e So Social ial Me Media ia for r Educa cation tion

• Facebook
• Major or extracurricular Groups
• Create project “Events”
• Like all relevant Pages
• Follow major thought leaders
• Use #hashtags and @s to join the

global conversation

Tea each h Your r St Students ents HO HOW to

• Us

Use e So Social ial Me Media ia for r Educa cation tion

• Twitter
• #yourclassname
• Follow college departments and
• rganizations
• Follow companies and #internships
• 140 character resume and #hireme
• Run a class project using a unique hashtag

Tea each h Your r St Students ents HO HOW to

• Us

Use e So Social ial Me Media ia for r Educa cation tion

• Relevant boards
• Study Tips
• Surviving Final Exams
• Motivational/Inspirational Quotes
• Create Study Boards

Tea each h Your r St Students ents HO HOW to

• Us

Use e So Social ial Me Media ia for r Educa cation tion

• Blogs
• Share quick reminders
• Spark the conversation
• Bring the conversation to the classroom
• Clarify details quickly

Tea each h Your r St Students ents HO HOW to

• Us

Use e So Social ial Me Media ia for r Educa cation tion

• Skype
• Engage the distant
• Connect to the real world
• Host guests
• Connect with online students
• r

Tea each h Your r St Students ents HO HOW to

• Us

Use e So Social ial Me Media ia for r Educa cation tion

• Skype
• Interject value in their feed
• Share relevant current events
• Infuse reminders in their distraction
• Choose a genre or topic
• “Hunting Help Wanted Signs”

Tea each h Your r St Students ents HO HOW to

• Us

Use e So Social ial Me Media ia for r Educa cation tion

• Memes
• Use humor to make a point
• Connect to imagery they relate to

The e Di Digi gital al Me Media ia Exi xit Car ard

• A six-second Vin

ine video to capture the most critical six seconds of class

• A 16-second video to post to Mix

ixBi Bit, YouTube's new video sharing tool

• A twe

weet et that boils down the essence of the class to 140 characters

• A photo illustrating the key learning moment that can then

be posted on a class Insta tagr gram account

• A collage video using Fli

lipagram gram to convey what a team learned in a group project.

• A question posted to a class Facebook

book account inviting a continuation of the learning outside of class

Br Brain ainst storming

• rming

1.

How are you using social media in your classes?

2.

Give us a challenge, and we’ll solve it for you.

So Sources rces

• "7 Tips for Using Social Media - Teach Amazing!." Teach Amazing. N.p., n.d. Web. 8
• Oct. 2014. <http://teachamazing.com/7-tips-for-using-social-media/>.
• "Hit the Mark with Digital Media Exit Cards." Edutopia. N.p., n.d. Web. 8 Oct. 2014.

<http://www.edutopia.org/blog/digital-media-exit-cards-matt- levinson?utm_source=twitter&utm_medium=post&utm_campaign=blog-exittickets- fb-image>.

• "How to Use Social Media for Your Education." College Fashion. N.p., n.d. Web. 8 Oct.
• 2014. <http://www.collegefashion.net/college-life/how-to-use-social-media-for-

education/>.

• "Should teachers be using social media in the classroom?." PBS. PBS, n.d. Web. 8
• Oct. 2014. <http://www.pbs.org/newshour/updates/social-media-valuable-tool-

teachers/>.

• "Six Ways to Use Social Media in Education." Center for Instructional Technology. N.p.,

n.d. Web. 8 Oct. 2014. <http://cit.duke.edu/blog/2012/04/six-ways-to-use-social- media-in-education/>.

• "Social Media and Digital Skills in Higher Education." Social Media and Digital Skills in

Higher Education. N.p., n.d. Web. 8 Oct. 2014. <http://www.slideshare.net/suebeckingham/social-media-and-digital-skills-in-higher- education>.

Created using:

Tha hank nk you

• u

for

• r co

coming! ing!

Rebe becca cca Knapp, pp, MBA BA

Business Professor Saddleback College

ww www.Knapp appBiz Biz.c .com