Social media a public sector example: Education & Communities - - PowerPoint PPT Presentation

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Social media a public sector example: Education & Communities - - PowerPoint PPT Presentation

Jul 15, 2023 363 likes •636 views

Social media a public sector example: Education & Communities #IPAANSW @traceysen New opportunities for..... Listening & engagement Customer service Reputation management Networking Staff communication

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Social media a public sector example: Education & Communities

#IPAANSW @traceysen

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New opportunities for.....

  • Listening & engagement
  • Customer service
  • Reputation management
  • Networking
  • Staff communication
  • Recruitment
  • Thought leadership
  • Corporate storytelling
  • Consultation
  • Collaboration and sharing
  • Marketing
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Barriers to engagement

  • Loss of control
  • Staff performance
  • ROI
  • Brand reputation
  • Security
  • Poor understanding

However.......

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  • Conversations are

happening with or without us

  • Staff are accessing social

media sites via mobile devices

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Governance

  • More than 65 per cent of private and public sector organisations have no

specific policies or guidelines in relation to social media use by employees.

  • 23 per cent of organisations have no social media policy or guidelines for

employees at all.

  • 67 per cent of organisations provide no training for employees using social

media in relation to work.

Source: Social Media Strategy and Governance, Australian Centre for Public Communication, Sept 2011 Jim McNamara (UTS)

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  • Key words
  • Radian6
  • Google Reader
  • Google news and alert
  • Socialmention
  • Tweetbeep
  • Backtype
  • Wordtracker
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  • Be honest and transparent
  • Be authentic
  • Show a human face – name the bloggers
  • Relate to audience – talk from experience
  • Own up to a mistake (quickly)
  • Contribute to the conversation
  • Be inclusive
  • Be relevant, timely and useful!
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controlling the

‘conversation’ is

impossible!

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Dealing with criticism

  • Don’t delete or censor (makes it worse

and they’ll just take the conversation elsewhere)

  • Listen
  • Respond appropriately
  • Work on solutions collaboratively

Good reference: US Air Force Response Chart

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  • www.det.nsw.edu.au/socialmedia - Policy,

guidelines, education booklet and instructional videos