SOCIAL MEDIA 101: HOW TO REACH YOUR TARGET AUDIENCE Sara Dunn - - PowerPoint PPT Presentation

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social media 101 how to reach your target audience
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SOCIAL MEDIA 101: HOW TO REACH YOUR TARGET AUDIENCE Sara Dunn - - PowerPoint PPT Presentation

Feb 24, 2024 287 likes •452 views

SOCIAL MEDIA 101: HOW TO REACH YOUR TARGET AUDIENCE Sara Dunn 11Web.com sara@11web.com 269-425-1145 These slides and resources available at 11web.com/rsaseminar 2 Agenda Learn about you Lets talk targets Choosing the right platform

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SOCIAL MEDIA 101: HOW TO REACH YOUR TARGET AUDIENCE

Sara Dunn 11Web.com sara@11web.com 269-425-1145

These slides and resources available at 11web.com/rsaseminar

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Agenda

Learn about you Let’s talk targets Choosing the right platform

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat (!?)

Content that works

  • Timing
  • Content

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Y

  • u

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Let’s Talk Targets

  • Who do you sell to?
  • Describe your potential

customers

  • Choose 1-2 targets

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Choosing the right platform

  • Good news. You don’t need

to be active on all of them.

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CHOOSING THE RIGHT PLATFORM

Should your organization focus on Facebook, Twitter, LinkedIn, Instagram, Snapchat…?

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Facebook

  • This is the site to use to

reach people over 45.

  • More than half (56%) of

internet users ages 65 and older use Facebook.

  • Highly engaged: 70% of

users say they use Facebook daily

  • Especially if your target

is: Over 30 consumer

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T witter

  • Particularly popular among

those under 50 and the college-educated.

  • Number of male users has

increased a good deal more than the number of female users

  • Great place for PR and

community: Connect with journalists, news sources, non-profits, businesses

  • If your target is: An educated

male customer under 50.

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LinkedIn

  • 50% of internet users with

college educations use LinkedIn

  • The only platform where

those ages 30-64 are more likely to be users than those ages 18-29.

  • 44% of internet users who

make more than $75,000 per year are on LinkedIn. More than any other platform

  • ther than Facebook.
  • If your target is: College

educated, especially B2B targets

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Instagram

  • Skews young: 53% of

internet users ages 18-29 use Instagram.

  • Growing fast with

women 30-45.

  • If your target is:

Young adults from 18-29 or women ages 30-45 (especially if sell a physical product or visual experience)

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Snapchat

  • On any given day,

Snapchat reaches 41% of all 18 to 34 year-olds in the United States.

  • If your target is: Under

25 years old

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CONTENT THAT WORKS

Timing and Post Content Explained

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Timing

  • Think about when your

target customer is on their favorite platform

  • Facebook: all day long, but

especially in the morning, during lunch, late afternoon, late evening. Also on weekends!

  • LinkedIn: during working
  • hours. 7:30-8:30am, noon,

4:00-6:00.

  • Instagram: on mobile all day.

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Content that works

  • Visual content! Images,

video

  • On Twitter, Facebook, and

LinkedIn, the best posts use brief but compelling language

  • On Instagram, captions can

be slightly longer.

  • 30% promotional, 70%

helpful

  • Twitter, Facebook,

LinkedIn: Share links to great articles

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Stretch goal: Try live video

  • New product launch
  • Events: Company picnic,

conference, race ( Tough Mudder streams live from their races), classes (Fit in 30 streams their Ripped studio class), welcome message at your Fundraiser, pep rally

  • Introduce a new employee
  • Share quick tips and offer

Q&A

  • Host interviews

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QUESTIONS?

Time to ask them! (or email sara@11web.com)

*These slides and resources available at 11web.com/rsaseminar

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