Social Innovation for a sustainable and inclusive urban development - - PowerPoint PPT Presentation

Social Innovation for a sustainable and inclusive urban development

WG Smart Social Inclusion meeting Osmangazi 13 March 2015

Lucia Scopelliti - Economic Development and Smart City Department, City of Milan

Smart city and Social Innovation

The City of Milan has chosen to promote social innovation as one of the aspects of smart city. From “Milano Smart city” guidelines: “The underlying vision is therefore one in which a smart city not only cultivates its technological component, but also combines: economic development and social inclusion, innovation and training, research and participation and, at the same time, acquires all the tools necessary to provide the strategic framework, the internal coordination and the synergy, bringing together the different players”. In Italy, the concept of social innovation and smart city has already been approached in occasion of the calls from proposals from MIUR (Italian Ministry of University and Research) in 2012, and in 2013 in occasion of the Regional call “Smart cities and communities” (funded through structural funds). We do not want to limit the debate about smart city only to the technological aspect - but think as to how innovation in cities can contribute to the development of new methods for solving socially relevant problems. The Smart cities are therefore those cities which create the conditions of governance that produce social innovation.

Enterprises and Social Innovation

• Essen3al elements for an entrepreneurial idea of

social innova3on are: – Sustainability this sector has the potential of a productive sector, and represents an element of development for the city; – Outcome SOCIAL IMPACT (social value and social improvements, ...) to be “framed” according to the needs and vocations of the city.

• The issue is no longer the distinction between for-profit and non-profit
• rganizations, but the debate is about the “social ingredient” that generates

competitiveness.

• Categories: Innovative start-ups with a social vocation, social enterprises, social

cooperatives, corporations that have a social impact, ...

The initiatives fostered by the City of Milan

On July 18, 2013 a day conference entitled “Opening to Social Innovation: ideas and strategies for Milan Smart City" was held to promote a dialogue and confrontation with Institutions, Associations, Foundations and Companies, on how the City could intervene to facilitate a common approach to social innovation. This was the start of a dedicated line of intervention on social innovation as part of the smart actions:

• OFFERING PLACES WHERE TO PRODUCE SOCIAL INNOVATION: incubation and start-

up, tutoring, co-working facilities, workshops and opportunities for involvement

• pen to local realities;
• OFFERING LOANS: calls for proposals, aimed at selecting business projects.

The initiatives fostered by the City of Milan supporting young companies

Welcome Talent Business € 400.000 8 international start ups; Fare impresa digitale about € 5 mln, of which € 2 mln allocated by City of Milan; Speed Mi Up for service enterprises : 11 start ups and 10 young professionals, for an overall budget of more than € 500.000; Start more than € 5 mln together with the Chamber of Commerce and Regione Lombardia; Alimenta 2 Talent more than € 400.000, 5 enterprises started; Risorse in periferia and Tira su la cler more than € 1.5 Mln, 14 enterprises, including renovation costs; Agevola credito € 1.4 Mln guarantee fund with Chamber of Commerce.

The network of enterprise incubators/accelerators

• f the City of Milan

PoliHUB, Start-Up District & Incubator. €985,000 and more than 35 Enterprises Speed Mi Up with Chamber of Commerce and Bocconi University FABRIQ, Incubator for social innovation opened in Quarto Oggiaro The Incubator/Accelerator for Smart City, near the city centre, with a

• contribution from the Municipality (€ 500,000) and from the Ministry for Economic
• Development (€ 5.000.000)

PTP Parco Tecnologico Padano – Lodi, for digital tech enterprises Incubator Ex Ansaldo for creative enterprises, (€ 1.8 mln) Incubator Impresa Ristretta, dedicated to enterprises founded in prisons Incubator/Accelerator Via d’Azeglio for makers and self-producers

The creation of business incubators in the city’s outskirts is meant to implement active labour market policies, as a measure to support the economic development of the most deprived areas.

FabriQ is a Social Innovation incubator with a strong public commitment

• Communicate the engagement of the Major and the Local Administration towards the

challenges of social innovation

• Relaunch the Quarto Oggiaro Area
• Give birth to new enterprises
• Produce a social impact on the Milan Metropolitan Area
• Create employment and foster self employability

FabriQ, a place for social innovation

Quarto Oggiaro

FabriQ, a place for social innovation

Quarto Oggiaro

More and more places dedicated to “innovation” ( both effective or expected ) , such as coworking, FabLabs and incubators that are multiplying in the city , are determining the transformation of many neighborhoods . That’s why we link social innovation and urban innovation. The space plays a role in structuring social and economic processes . It helps to reproduce the contemporary urban reality with interesting effects in the field of public policy.

FabriQ, a place for social innovation

The area of Quarto Oggiaro is a target area for the Administration, as it is characterized by a high rate of unemployment (youth unemployment is around 70%) and many social

• issues. This fact has determined its selection for the development of different projects:
• European Project My Neighbourhood for Milan smart city: scalable and sustainable

service models

• Agreement with Condé Nast to donate part of the earnings of the Vogue Fashion Night to

the regeneration of an area within the neighbourhood

• Call “Tira su la cler”, for the allocation of space and to facilitate business activities
• Casa delle Associazioni, facilitates meetings between organizations and citizens and

provides space and services to the neighborhood associations

• What is FabriQ
• What does FabriQ do

FabriQ is the first space of the Municipality of Milan specifically dedicated to promoting social innovation. FabriQ is a business incubator for the transformation of ideas into concrete projects. The incubator in the north west of the city is the concrete result of the work produced through funds of the European project Urban II and is intended to host young entrepreneurial start-ups whose activities have a social impact. An area of 700 square meters where 15 social start-ups will be incubated until the end of 2015.

FabriQ, a place for social innovation

1

• What is FabriQ
• What does FabriQ do

The management of FabriQ was assigned through a public call to a joint venture:

• Brodolini Foundation is a European

think tank that proposes and evaluates social policies at all levels of governance.

• Diversity, gender, social inclusion,

employment, urban development, well- being. www.fondazionebrodolini.it

• The Impact Hubs are a global network
• f people, places and programs that

inspire, connect and catalyze social impact.

• In part laboratories of innovation,

coworking spaces and meeting spaces. www.impacthub.net

FabriQ, a place for social innovation

FabriQ operates along three axes:

SOCIAL IMPACT

Incubation and acceleration Entrepreneurship training Active local involvement

1 - Incubation 2 - Training 3 – Inspiring events 4 – Coworking and networking 5 – Local community involvement

FabriQ provides five main services

Incubation is a 9 months intensive programme

• A dedicated tutor for each team
• Training on a wide range of topics
• Business clinic: a one to one consulting service with experts
• Meeting with investors
• Full membership to the Impact Hub Milan, including:

– access to Hubnet: the local and world wide Impact Hub community – Free access to a rich programme of events, training, conferences

• Networking events: on a 2 month basis
• Communication support through our press offices, social media

and web

• Support to take part in start-up calls for projects, contests,

competitions

A selected group of highly experienced professionals is supporting FabriQ itself and will tutor the selected teams.

Some examples:

• Head of Strategic Planning and Marketing at Banca Generali
• Senior Associate of Bird & Bird
• More than 20 years of experience in professional services, developed in

KPMG, The Boston Consulting Group. Partner at McKinsey&Company

• Director at Ernst&Young
• Head of the Diversified Companies Direction in the Fondiaria-Sai Group
• Director at Mediobanca

All the tutors and trainers will become members of the FabriQ Community

A wide range of training topics is included in the programme

The incubation programme includes a wide range of lectures and workshops on:

– Social innovation – Social enterprise and social entrepreneurship – Business planning – Business modelling and business model canvas – Legal and taxation – Marketing and communication – Lean startup – Pitching – Theory of change – Impact monitoring and evaluation – Strategic analysis – Project management – Intellectual property and patenting – Creativity and design thinking – Leadership – Fundraising and crowdfunding

An inspiring events programme

• Inspiring seminars with leaders, entrepreneurs, startuppers,

book authors

• Informal and Interactive Events
• Key issues: venture capital, crowdfunding, digital PR, design

thinking, pitches

Summer School 4 Social Entrepreneurs (SS4SE) - YouTube

At the core of FabriQ’s special programmes is the Summer School 4 Social Entrepreneurs

At the core of FabriQ’s special programmes is the Summer School 4 Social Entrepreneurs

• Targeted to European young people up to 30 years old having

a business idea with a social impact, has been held in September 2014

• Topics: business planning, idea generation and design

thinking, online and offline marketing and communication, etc.

• Mixed Faculty: academics and practitioners from the startup

world and social enterprises.

• Class lectures, workshops and field visits
• Included in the Municipality of Milan Summer School

Programme (which means more visibility; special fares for food and accommodation for students)

With a space of more than 600sqm FabriQ welcomes its users with a high value range of services

• FabriQ building will be home of a vibrant coworking space, in

which all the hosting practices typical of the Impact Hub method will be deployed

• A particular attention will be paid to the networking events in
• rder to strenghten the FabriQ community and widen it
• All the FabriQ members will also access HubNet, the 7.000

members worldwide social network gathering all the Impact Hub members around the world

Start up selection: FabriQ’s first and second public call

FIRST PUBLIC TENDER

• 5 Entrepreneurial projects not previously funded;
• A grant up to €28.000 ;
• Make use of services for business incubation for a period of 9 months;
• Evaluation: screening phase + pitch for the final stage

SECOND PUBLIC TENDER

The 7 startup selected will be granted:

• A contribution of € 20.000
• A full incubation programme 9 months long at FabriQ

The 2015 edition is focused on 3 topics:

• Smart city
• Services for accessibile city
• Sharing economy

The call is open to startups and projects from all over the world and a contribution to transfer expenses will be awarded upon request The call will be open from 29th December 2014 up to 16th March 2015

GEOMUNDIS

• A circuit of eco-marketing that allows - through recycling-

to obtain some discounts in all the shops that decide to participate in this free initiative.

• www.geomundis.it

SOCIAL EXPERIENCE

• To create a network of relationships amongst agricultural enterprises, social workers

and consumers through the promotion and sale of products of social farming.

• Part of the revenues are destined to social projects.
• www.socialfarming.it

CHARITY STARS

• CharityStars is a fund raising platform which e-auctions memorabilia and the

chance to meet with celebrities.

• It represents and example of a technological platform used for answering to social

needs. http://www.charitystars.com/?lang=it

TERRAXCHANGE

• TerraXchange is a web portal that is being created with the aim of reusing

abandoned and uncultivated areas through the creation of vegetable gardens.

• It fosters sharing economy facilitating the matching of supply and demand of

cultivable areas.

• www.terraxchange.it

Xmetrics

• Xmetrics

is the virtual trainer that follows you in a precise and punctual way, in every step of your workout in the pool.

• The evolution of its

technology will allow the use of the device even for categories

• f

persons with mental

• r

mobility disabilities.

https://www.youtube.com /watch?v=v3jl55lJQdo

http://www.xmetrics.it/

OmoG Naturali

• New line of baby food, in compliance with the Mediterranean diet, with the

innovative tastes for the little ones.

• The ingredients come from zero kilometre organic farming.

U life

U-Life is a platform that responds to tourists with special needs, offering each

their ideal vacation. The 4 categories of accessibility served by U-LIFE are:

• physical (motorial and sensorial)
• familial (grandparents with strollers, families with disabled
• members)
• cultural-linguistic (foreigners, senior immigrants)
• food (people with allergy, celiac disease, vegetarians).

Smart City: what’s going on?

• public call for Coworking
• public call for Makers
• public call to develop open data / open services
• public call for mapping sharing economy
• public call on social innovation (FabriQ2)
• platform for crowdfunding
• My neighbourhood, my city –

www.vicinatovicino.it In Quarto Oggiaro, it enebles services such as a Food Club and Gardening services

http://www.my-n.eu/

Civic Crowdfunding

The City of Milan is the first municipality in Italy that will promote a crowdfunding platform dedicated to projects with high social impact in the city. This initiative is part of a collaboration between two different departments of the Municipality Politiche Sociali e Cultura della Salute Social Affairs and Culture of Health Politiche del Lavoro, Sviluppo Economico, Università e Ricerca Labour Policies, Economic Development, Universities and Research

ref.: “Welfare development Plan”

• ref. “Milano Smart City Guidelines”

Objectives:

To experiment innovative ways to finance projects of public interest; To promote the pooling of public and private resources to support projects with high social impact on the Milan’s territory, with possible repercussions on

the metropolitan dimension;

To promote the active participation of citizens in Municipality’s decisions, through:

• transparency/openness of the process of selection and fundraising
• the accessible information on the development of the projects, and their impact on the

community.

Civic Crowdfunding

The projects

will be selected by the Municipality of Milan by public call on the basis of Their coherence with the strategic guidelines of the Municipality their innovative character their ability to generate significant social impacts

• n the territory of Milan

and on the recipients

The platform

will host up to18 projects during the experimental period (20 months); can be used for free by private enterprises and institutions of the Third Sector (social cooperatives, social associations, voluntary organizations, non- governmental organizations, Foundations ...) after a selection will promote innovative projects with high social impact

The public funding

will go to projects that will receive at least 50% of the total estimated cost through the crowdfunding . For the remainig part, each project will receive a contribution up to € 50,000.

Action plan for Milan Sharing city

• Map

and systematize the most relevant experiences for the Milanese area and encourage the communication of such initiatives;

• Promote public debate, training and information on sharing

economy and on the culture of cooperation in order to achieve a critical mass of users;

• Promote the analysis and monitoring of the effects and

impacts of new forms of innovation and experimentation of sharing, investigating the conditions in which collaboration can be implemented, in order to better understand the phenomenon and create forms of regulation; To encourage the creation and strengthening

• f

economic forms

• f

collaboration and sharing, Milan Municipality will:

Action plan for Milan Sharing city

Clarify the context of national regional and local legislation, in

• rder to promote a better understanding for those involved in the

production and use of collaborative services, particularly with regard to taxation and security; Promote research on the economic, environmental and social impacts of the sharing economy; Promoting a system

• f

recognition and validation

• f the quality amongst the

sharing economy platforms, with few clear rules;

Offer physical and virtual spaces of encounter and confrontation; open data and open services; Activate a platform for civic crowdfunding; Promote calls for the provision of funds for startups that deal with sharing economy; Foster synergies with similar initiatives promoted in other territories, that foster active alliance between local PA, civil society and the entrepreneurial world. Strengthen and enhance processes aimed at active citizenship participation, co-design and co-operation;

Action plan for Milan Sharing city

3° dec 2014

Milano smart city projects: scalability through impact investing

http://www.milanosmartcity.org/joomla/7-notizie/37-save-the-date-3-dicembre-2014 Context:

• Finance provided to entrepreneurs is predominantly debt finance
• SME’s market segment seen as high risk with high transaction costs
• Debt finance usually requires some form of security or collateral
• Venture capital market is fragmented

Opportunities coming from impact investing: Foster social and economic development Fill the gap of public services provision Attract private capitals in order to fincance new business models Societal Impact Enterprise: Social impact, sustainability of business model and financial return on invested capital are both part of the same mission. Social objectives are never pursued at the expenses of the profitability. G8 task force http://www.socialimpactinvestment.org/reports/Impact%20Investment%20Report%20FINAL[3]. pdf

Closing remarks

• The issue of integration of public initiatives within the «hosting»

neighbourhood

• Replicability of good practices: guarantee the «ground zero» and

the weight of external factors

• Can the public sector not be an agent that only subsidizes and

stimulates, but also a dynamic agent for transformation?

• Do these actions just make processes’innovations or can they really

impact labour mkt / occupation dynamics?

• Can “Smart” investments lead to some revenues for the public

sector (eg. through the repayment of loans with interest rates ot through revolving credit) ?

• Can public funding also open up new paths that private capital can

not or do not have the courage to pursue?

Lucia Scopelliti Economic Development and Smart City Department, City of Milan Lucia.scopelliti@comune.milano.it Milano_SmartCity@comune.milano.it www.milanosmartcity.org

Thanks for your attention