SNOWSWIRL LLC We do AWESOME stuff Aaron Rogers, CEO - PowerPoint PPT Presentation

SNOWSWIRL LLC We do AWESOME stuff Aaron Rogers, CEO arogers@snowswirl.com @arogers.snowswirl.com www.snowswirl.com

Eve very yea ear about ut 1,500 Americ icans ans die ie ev ever ery win inter er whil ile shoveli ling g snow

“Every year about 1,500 Americans die every winter while shoveling snow.” -Warren Levy, MD

1. Cold weather constricts blood vessels 2. Increased heart problems among adults 3. People underestimate the strain of shoveling

Wh Whee eele led Sn Snow Pl Plow o Low cost design o Durable o Uses 50% the exertion of a traditional shovel o Moves more snow faster

Whee Wh eele led Snow Sh Sn Shove vel Dual l Ha Handle le Sn Snow Pl Plow Commo mmon Heavy vy duty ty Price: ce: $15-$30 $30 Price: ce: $100 00 All-use use Cost: st: $5-$10 $10 Cost: st: $55 Price: ce: $45 Efficiency ciency 25% Efficiency ciency 40% Cost: st: $20 Efficiency: ciency: 50%

$2 $22.7 2.7 B North th Am American ican Private ate Snow ow Removal moval Ma Market ket Source: Snow & Ice Management Association 2016 Report on private snow and ice removal

Co Concent entrati ration on of US f US m market ket in in No Northea heast st and Mi Midwes est corrid ridors ors Source: Snow & Ice Management Association 2016 Report on private snow and ice removal

72 72 m m units its Projected jected An Annual al US US Sal ales es of Shov ovels els by 2030 30 Source: Home Depot Annual Report 2016

Tar arge get t Bu Buye yer Ad Adults lts 18-50 0 years ars Inco come me $35,00 35,00-150,00 50,000 Living ing in re regions ions w/annua nnual l all + 50 50 ”/year snowf owfall 135 35 m m US US & & Ca Canada nada Source: IBIS World/Primary Data Research

Tar arge get t Se Segme gment nt Buy uyer er “Gadget Dad” Me Men 35-50 50 Inco come me $55,00 55,00-150, 50,000 000 Ha Has a f a fam amily. ly. Lives es in subur urbs. bs. Likes es electroni ctronics, cs, frequent quently ly buys ys new ca cars, , an and shops ops onli line ne 40 40 m m US US & C Can anada ada Source: IBIS World/Primary Data Research

Ou Our T r Tar arge get t Bu Buye yer Sur r Surve vey 75 75 % sai aid they y pay ay for r snow w remov oval, al, but would ld dis iscon contin inue e if if they co could ld 50 % of respondent 50 pondents s seek ek better tter way ays to remov move e snow 45 45 % wil illi ling ng to in invest est in in new w product duct to mak ake e snow removal moval eas asier ier an and fas aster ter 30% 30% wil illi ling g to co consider ider purchasi chasing ng $45 shove vel 55% 55% showe owed d intere erest st in our prototy totype pe Source: Primary Data Research, n=25

Two-Prong Sales Channel Strategy Online & Primary Approach Direct-to-Consumer Direct and Online Sales • Amazon Distribution & • Retail eBay • www.snowswirl.com Secondary Approach Retail B&M

Marketing Social Media • Instagram • Facebook Guerrilla Marketing Target Event Sponsorship

Marketing Conversion cost $3.50/customer acquisition in first year Early-adoption promotions Giveaways

Competition Competition is Fierce 1. Dmos 2. Ames 3. TrueTemper 4. Marion 5. Union Tools Competitive advantages -(soon-to-be) Patented Design -Made in USA quality (85% of competition made in China) -Lifetime Product Warranty (unique among brands)

Competition Competitive disadvantages • Higher costs of manufacturing and raw materials • Fewer resources than competitors, including cash flow • Seasonal business with critical dependency on snowy winters

Corey y Zane Mar arla a Jo Jones es Dav ave Winst ston on BS BS Engi gineer neering ing BA BA Mar arke ketin ting BA Ac BA Acco coun unting ing Tech chni nica cal l Guy Work rked d for or MTD Pr Prev eviou ious s Work rk at at E&Y Mecha chanic nic Produc Pr ducts ts And Hunti An nting ngton ton Enjoys ys Ice e Fishing ng Pa Passio ionate nate ab about ut Sn Snow Love ves s to Sk Ski

First Year Timeline

Financial Projections 2019-2023 Assumes steadily decreasing COGS Incorporates Y1 one-time tooling investment costs

SNOWSWIRL LLC We do AWESOME stuff Aaron Rogers, CEO arogers@snowswirl.com @arogers.snowswirl.com www.snowswirl.com

PITCH PERFECT

OVERALL ADVICE TITLE: Logo + Tag Line + Contact Info NOTES: First Impressions Matter! – Get their attention! Be enthusiastic – Build a connection with your audience. Gives signs that you are confident, capable and organized.

We do AWESOME stuff Aaron Rogers, CEO arogers@coname.com @arogers.conam www.coname.com

OVERALL ADVICE Good presentation deliveries are: C risp C oherent C ompelling

Building Blocks of a Good Pitch Presentation

PAIN POINT What is the unsolved problem or need?

Every year about 1,500 Americans die every winter while shoveling snow

PAIN POINT Do you have supporting metrics/corroboration?

“Every year about 1,500 Americans die every winter while shoveling snow.” -Warren Levy, MD

PAIN POINT Why has the problem not been solved until now?

1. Cold weather constricts blood vessels 2. Increased heart problems among adults 3. People underestimate the strain of shoveling

PAIN POINT Make the problem a reality and not an abstraction.

VALUE/SOLUTION PRODUCT OR SOLUTION ❖ What you do ❖ List of benefits ❖ Show screen shots / demo ❖ Does it make the pain go away ?

Wh Whee eele led Sn Snow Pl Plow o Low cost design o Durable o Uses 50% the exertion of a traditional shovel o Moves more snow faster

VALUE/SOLUTION What does it do and how does it work? • Do not get too • detailed- Assume technical matters will be validated later. Use pictures or diagrams (visual cues) where possible. • How does it fit within the customer’s environment? • Are you solving a must have need? Is your product or service • the solution to a major pain point in your industry? Are you innovative and a market disruptor? What proof of concept have you achieved? Prototype? • Beta? Value created. Value communicated. Value delivered. •

Sn Snow Sh Shove vel Wh Whee eele led Dual l Ha Handle le Commo mmon Sn Snow Pl Plow Heavy vy duty ty Price: ce: ~$15 15-$30 $30 Price: ce: ~$100 100 All-use use Cost: st: ~$5-$10 $10 Cost: st: ~$55 Price ce $45 Efficiency ciency 25% Efficiency ciency 40% Cost: st: $20 Efficienc ciency: y: 50%

TARGET MARKET Description of market Size and movement of addressable market

$2 $22.7 2.7 B North th Am American ican Private ate Snow ow Removal moval Ma Market ket Source: Snow & Ice Management Association 2016 Report on private snow and ice removal

Co Concent entrati ration on of US f US m market ket in in No Northea heast st and Mi Midwes est corrid ridors ors Source: Snow & Ice Management Association 2016 Report on private snow and ice removal

72 72 m m units its Projected jected An Annual al US US Sal ales es of Shov ovels els by 2030 30 Source: Home Depot Annual Report 2016

TARGET MARKET • Willing and able buyers that you can reach • Market Opportunity Analysis. Do the math. • Consider Initial Target Market: subset of the addressable market for whom the value proposition is truly compelling and obvious at product introduction. “Low hanging fruit.” • Personify your market if you can. The power of buyer personas. • Start to tie your story together. The Product Market Fit.

Tar arge get t Bu Buye yer Ad Adults lts 18-50 0 years ars Inco come me $35,00 35,00-150,00 50,000 Living ing in re regions ions w/annua nnual l all + 50 50 ”/year snowf owfall 135 35 m m US US & & Ca Canada nada Source: IBIS World/Primary Data Research

Tar arge get t Se Segme gment nt Buy uyer er “Gadget Dad” Me Men 35-50 50 Inco come me $55,00 55,00-150, 50,000 000 Ha Has a f a fam amily. ly. Lives es in subur urbs. bs. Likes es electroni ctronics, cs, frequent quently ly buys ys new ca cars, , an and shops ops onli line ne 40 40 m m US US & C Can anada ada Source: IBIS World/Primary Data Research

Ou Our T r Tar arge get t Bu Buye yer Sur r Surve vey 75 75 % sai aid they y pay ay for r snow w remov oval, al, but would ld dis iscon contin inue e if if they co could ld 50 % of respondent 50 pondents s seek ek better tter way ays to remov move e snow 45 45 % wil illi ling ng to in invest est in in new w product duct to mak ake e snow removal moval eas asier ier an and fas aster ter 30% 30% wil illi ling g to co consider ider purchasi chasing ng $45 shove vel 55% 55% showe owed d intere erest st in our prototy totype pe Source: Primary Data Research, n=25

CHANNELS CUSTOMER ACQUISITION & CHANNELS: Strategies for Conversion + Delivery.