Share your story today with @PRdispatch How to perfect pitching your products to the press
Have you had a product featured in a magazine? @PRdispatch
What is the biggest challenge you face when thinking about PR? - Not knowing who to contact - Not knowing how to contact them - Finding the time to do PR - Confidence contacting the press @PRdispatch
Who are we Design background 2 PR businesses Started with no PR experience & no industry contacts @PRdispatch
Asset Checklist Extract from the PR Dispatch @PRdispatch E-book: Available as a member.
Imagery: Cut Outs • 300 dpi • High resolution • Completely white/clear background • JPEG Extract from the PR Dispatch @PRdispatch E-book: Available as a member.
Imagery: Lifestyle Imagery • Audience focused • Exciting and engaging • Brand story telling • High res and beautifully styled Extract from the PR Dispatch @PRdispatch E-book: Available as a member.
Asset Checklist: Line Sheet • RRP only • Cut-out imagery • All colour-ways • URL • Social media handles • Product names • Simply designed Extract from the PR Dispatch @PRdispatch E-book: Available as a member.
Asset Checklist: Look Book • Lifestyle and cut out imagery • Retail prices • Contact details • Short brand story • Your unique selling point • Professionally designed Extract from the PR Dispatch @PRdispatch E-book: Available as a member.
Brand Basics: Press Worthy Product Extract from the PR Dispatch @PRdispatch E-book: Available as a member.
Press Outreach @PRdispatch
Understanding Publications – Lead times Extract from the PR Dispatch @PRdispatch E-book: Available as a member.
Understanding Publications – Feature spaces Extract from the PR Dispatch @PRdispatch E-book: Available as a member.
Email/Pitch: Do’s • Email, don’t phone • Short and sweet • Suggest the feature you’re pitching to • Show you’ve done your research • Attach visuals • Link to website • Make it as easy as possible for them @PRdispatch Save time. This is all done for you as a PR Dispatch member
Email/Pitch: Don’t’s • Tell them why they should feature your product • Tell them your life story • Email on evenings or at weekends • Attach high res images • Send Dropbox files or WeTransfer links • Hound them @PRdispatch
Following up – What to do next • Wait a week or two after your original email • Use a similar format to your initial email. • Re-attach look books and images • Be patient @PRdispatch
Research Why brands need PR • Stockists • Credibility • Press quotes - sales • Awareness • Timely purchases @PRdispatch
Research How brands use their coverage @PRdispatch
Research What is PR Dispatch Affordable DIY PR • Support, advice and • PR guidance. Contacts, • templates, videos and downloads. Access to our • recommended suppliers plus discounts Community • Great results • @PRdispatch
Research What is PR Dispatch – A Community @PRdispatch
Research The results 100+ coverage @PRdispatch
Only 15 memberships Any questions? available First month free Save £59 on your first 3 months Just £118. Usually £177 Use code: autumnfair59 *Ends midnight tonight @PRdispatch
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