SLIDE 1
How to perfect pitching your products to the press
Share your story today with @PRdispatch
Have you had a product featured in a magazine?
@PRdispatch
How to perfect pitching your products to the press Have you had a - - PowerPoint PPT Presentation
How to perfect pitching your products to the press Have you had a - - PowerPoint PPT Presentation
Share your story today with @PRdispatch How to perfect pitching your products to the press Have you had a product featured in a magazine? @PRdispatch What is the biggest challenge you face when thinking about PR? - Not knowing who to contact
SLIDE 2
SLIDE 3
What is the biggest challenge you face when thinking about PR?
- Not knowing who to contact
- Not knowing how to contact them
- Finding the time to do PR
- Confidence contacting the press
@PRdispatch
SLIDE 4
Design background 2 PR businesses Started with no PR experience & no industry contacts
Who are we
@PRdispatch
SLIDE 5
Asset Checklist
@PRdispatch
Extract from the PR Dispatch E-book: Available as a member.
SLIDE 6
Imagery: Cut Outs
@PRdispatch
- 300 dpi
- High resolution
- Completely white/clear
background
- JPEG
Extract from the PR Dispatch E-book: Available as a member.
SLIDE 7
Imagery: Lifestyle Imagery
@PRdispatch
Extract from the PR Dispatch E-book: Available as a member.
- Audience focused
- Exciting and
engaging
- Brand story telling
- High res and
beautifully styled
SLIDE 8
@PRdispatch
Extract from the PR Dispatch E-book: Available as a member.
- RRP only
- Cut-out imagery
- All colour-ways
- URL
- Social media handles
- Product names
- Simply designed
Asset Checklist: Line Sheet
SLIDE 9
@PRdispatch
Extract from the PR Dispatch E-book: Available as a member.
- Lifestyle and cut out
imagery
- Retail prices
- Contact details
- Short brand story
- Your unique selling point
- Professionally designed
Asset Checklist: Look Book
SLIDE 10
Brand Basics: Press Worthy Product
@PRdispatch
Extract from the PR Dispatch E-book: Available as a member.
SLIDE 11
@PRdispatch
Press Outreach
SLIDE 12
Understanding Publications – Lead times
@PRdispatch
Extract from the PR Dispatch E-book: Available as a member.
SLIDE 13
Understanding Publications – Feature spaces
@PRdispatch
Extract from the PR Dispatch E-book: Available as a member.
SLIDE 14
Email/Pitch: Do’s
@PRdispatch
- Email, don’t phone
- Short and sweet
- Suggest the feature
you’re pitching to
- Show you’ve done your
research
- Attach visuals
- Link to website
- Make it as easy as
possible for them
Save time. This is all done for you as a PR Dispatch member
SLIDE 15
Email/Pitch: Don’t’s
@PRdispatch
- Tell them why they
should feature your product
- Tell them your life story
- Email on evenings or at
weekends
- Attach high res images
- Send Dropbox files or
WeTransfer links
- Hound them
SLIDE 16
Following up – What to do next
@PRdispatch
- Wait a week or two after
your original email
- Use a similar format to
your initial email.
- Re-attach look books and
images
- Be patient
SLIDE 17
Research
@PRdispatch
Why brands need PR
- Stockists
- Credibility
- Press quotes - sales
- Awareness
- Timely purchases
SLIDE 18
Research
@PRdispatch
How brands use their coverage
SLIDE 19
Research
@PRdispatch
What is PR Dispatch
- Affordable DIY PR
- Support, advice and
PR guidance.
- Contacts,
templates, videos and downloads.
- Access to our
recommended suppliers plus discounts
- Community
- Great results
SLIDE 20
Research
@PRdispatch
What is PR Dispatch – A Community
SLIDE 21
Research
@PRdispatch
The results
100+ coverage
SLIDE 22
@PRdispatch
Any questions?
Save £59 on your first 3 months Just £118. Usually £177 Use code: autumnfair59
*Ends midnight tonight