#SMSummit16 GOOD MORNING! MISTI KERNS, CMP CDME President/CEO - - PowerPoint PPT Presentation

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#SMSummit16

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GOOD MORNING!

¡ MISTI KERNS, CMP CDME President/CEO Santa Monica Travel & Tourism

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TOURISM WORKS FOR SANTA MONICA ¡

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Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism

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Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism ¡

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WELCOME ADDRESS

¡ TONY VAZQUEZ Mayor City of Santa Monica

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ELLIS O’CONNOR Chairman Santa Monica Travel & Tourism Board of Directors

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THELMA PARKS TOURISM SPIRIT AWARD ¡

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CONGRATULATIONS! ¡

MELANIE LAWSON DoubleTree Suites by Hilton Hotel Santa Monica

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WHAT’S TRENDING IN TRAVEL?

¡ RAFAT ALI Founder/CEO Skift

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CITY OF SANTA MONICA UPDATES

¡ RICK COLE City Manager City of Santa Monica

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SANTA MONICA TRAVEL & TOURISM UPDATES

¡ MISTI KERNS, CMP CDME President/CEO Santa Monica Travel & Tourism

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Ellis O’Connor Chairman Owner Representative, Fairmont Miramar Hotel & Bungalows

• Raphael Lunetta

Vice Chairman

Chef/Restaurateur

Nicole Flynn Treasurer Assistant Vice President, Marketing, Macerich Richard Chacker Secretary President/Owner, Perry’s Cafe & Rentals

BOARD OF DIRECTORS

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Paul Leclerc Member General Manager, Loews Santa Monica Beach Hotel

• Danielle Noble

Member Deputy City Manager, City of Santa Monica Albin Gielicz Member Resident RoseMary Regalbuto Member Resident Darlene Evans Member Resident Juan Viramontes Member General Manager, Georgian Hotel Jeff King Member Chairman, King’s Seafood Co.

BOARD OF DIRECTORS

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Juan Viramontes Chairman General Manager, Georgian Hotel

• Rebecca Huetter

Vice Chair Vice President of Sales & Marketing, Shutters on the Beach & Hotel Casa del Mar Stephen Sowards Secretary/Treasurer General Manager, Le Meridien Delfina Santa Monica Bill Acuna Member Wyndham Santa Monica at the Pier Ed Curry Member Director of Sales & Marketing, Loews Santa Monica Beach Hotel Karen Dailey Member Director of Sales & Marketing, Viceroy Santa Monica Daniel Gregory Member Owner, Ocean Lodge Santa Monica Beach Hotel Matthew Lehman Member Director of Operations, Fairmont Miramar Hotel & Bungalows Angela Rogers Member General Manager, Hotel Carmel

TMD COMMITTEE

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5-YEAR STRATEGIC PLAN

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RICHARD PETERSON Executive Vice President Santa Monica Travel & Tourism

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Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism ¡

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Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism ¡

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Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism ¡

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Tourism Economic Impact & Visitor Profile 2015, Lauren Schlau Consulting and CIC Research, Inc. for Santa Monica Travel & Tourism ¡

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KIM SIDORIAK, CDME Chief Marketing Officer Santa Monica Travel & Tourism

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BRAND

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PUBLIC RELATIONS ¡

CIRCULATION TO DATE: 156 Million ADVERTISING VALUE: $6.3 Million

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WEBSITE ¡

1 Million Sessions Over 930,000 Users Over 40,000 Referrals to Santa Monica Hotels

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CONTENT

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WEBSITE

• 2015

OUTSTANDING WEBSITE BEST WEBSITE IN TOURISM CATEGORY

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LAUREN ROGERS, CDME Vice President, Business Development Santa Monica Travel & Tourism

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NIKA JALALI Manager, Europe & North America Santa Monica Travel & Tourism

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AUSTRALIA/NEW ZEALAND ¡

FYE’16 ACTIVITIES AND RESULTS

TRADE NUMBERS: 90 Sales calls in market 9 Trade shows in market PUBLIC RELATIONS: 20,256,320 Circulation $3,630,504 Publicity value

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UNITED KINGDOM/IRELAND ¡

FYE’16 ACTIVITIES AND RESULTS

TRADE NUMBERS: 130 Sales calls in market 2 Trade shows in market ¡ PUBLIC RELATIONS: 11,611,423 Circulation $1,099,498 Publicity value

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BRAZIL ¡

FYE’16 ACTIVITIES AND RESULTS

TRADE NUMBERS: 350 Sales calls/trainings in market 2 Trade shows in market PUBLIC RELATIONS: 103,917,632 Circulation $560,200 Publicity value

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FRANCE ¡

FYE’16 ACTIVITIES AND RESULTS

TRADE NUMBERS: 121 Sales calls in market Top Resa Trade show in market PUBLIC RELATIONS: 400,000 Circulation $174,500 Publicity value

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GERMANY ¡

FYE’16 ACTIVITIES AND RESULTS

TRADE NUMBERS: 157 Sales calls in market 1 Trade show in market

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CHINA ¡ FYE’16 ACTIVITIES Hosted a luncheon in San Gabriel Valley for over 30 top tour operators Co-hosted a China Ready Seminar with Visit California and China Union Pay with over 70 attendees 1 Trade show in market

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#SMSummit16

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REPORTING ¡

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Most Loved Santa Monica Hotel

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NEIGHBORHOOD VIDEOS

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UPDATES FROM VISIT CALIFORNIA ¡

CAROLINE BETETA President/CEO Visit California

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THANK YOU! ¡

Misti Kerns, CMP CDME President/CEO Richard Peterson Executive Vice President Lauren Rogers, CDME VP, Business Development Nika Jalali Manager, Europe & North America Todd Mitsuhata Manager, Asia Pacific & Latin America Kim Sidoriak, CDME Chief Marketing Officer Omark A. Holmes Director of Marketing Amy Mason Marketing Manager Jackie ¡Alvarez ¡ Public ¡Rela2ons ¡Manager ¡ ¡ Bianca ¡Blasquez ¡ Marke2ng ¡& ¡PR ¡Assistant ¡ ¡ Rachel ¡Lozano ¡ Director ¡of ¡Visitor ¡Experience ¡ ¡ Kara ¡Eldridge ¡ Visitor ¡Experience ¡Supervisor ¡ ¡ Julia ¡Wilson ¡ Visitor ¡Experience ¡Coordinator ¡ ¡ Evan ¡Edwards ¡ Director ¡of ¡Opera2ons ¡ ¡ Iris ¡Gee ¡ Accoun2ng ¡Coordinator ¡ ¡ Gary ¡Starr ¡ Financial/Research ¡Analyst ¡

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#SMSummit16