Smart Farm: Smart Farm: services in agriculture services in - - PowerPoint PPT Presentation

Smart Farm: Smart Farm: services in agriculture services in agriculture

Smart Farm Flagship, NECTEC

• ICT Industry and Regionalization
• ICT for Civic Empowerment
• ICT for Social Services
• ICT for Productivity, Sustainability,

and Quality

• Infrastructure of the Future

Grand thematic session

Smart Farm Flagship

SIG(Special Interested Group)

• SIG-crop production/traceability
• SIG-knowledge services
• SIG-agriculture risk

management:predictive model

• SIG-safety & quality /consumers trust
• SIG-farmer income insurance
• SIG-e-Logistics

Smart Farm Flagship

Farm sensors, Sensors for logistic, Farm input system, Cloud, Farm robotics, Sensor for food quality, Information on mobiles, RFID Traceability application, Data integration,Logistics tracking Data standardization, GS 1 Agro Cyber Brain Geo Social Networks, Knowledge on-demand on mobiles Premium Rice Kitchen of the World, Global Niche, New Economy Geo Spatial engines-Location Based Services GLN IT enabling KM Traceability platform DaaS Learning pilot Mango Orchid Dendrobium Seri-culture Aquaculture(Tilapia) Oil Palm

Consumers Smart Certified Services

Smart Logistics

Smart Packaging Farm Sensors

Instruments

Retailers Exporters Cloud computing services

Geo Spatial Services (on mobiles)

Smart Farmers Brand, Story, trust

Story on Social network Sensors for food quality

GLN

QR code Trace back-trace forward QR code

e-Certification(GAP)

Easy check Thai Farm Fresh e-Catalog

Easy life E-Phytosanitary certification Single window for export services

e-Commerce:services on DHL

1 2 3 4

Co-creation Innovative value proposition Scalability Smart storage

My-Farm system I-Farm system

Pick-your-own Services on-demand

Inter-connectivity(stanardization, Internet)

E-Logistics for perishable products Food safety sensors Single window for export/ Freshness sensors e-Services

Digitized Scalability

IT Rank Variety Production Processing Marketing DSS/BI/Database 1 Y Y Y Y Simulation 2 Y Y O Y KM 1 Y Y Y Y Logistics 2 O Y Y Y IT Infrastructure 2 Y Y O Y GI 1 Y Y Y Y Embedded system 2 O Y Y Y IT enabling 2 Y Y Y O iTH(3G, Cloud) 1 Y Y Y Y Robotic 3 O Y Y O Sensors 1 Y Y Y Y December 2009

Projects Variety Production Processing Marketing Agricultural Monitoring System(Decision Support System, Precision Farming) BI, SIM, Embedded System NECTEC, START, CMU, GISTDA, OAE,MU, CP, MP, MICT, KU Farmers Income Insurance Program IT Enabling, GI NECTEC,BAAC, CU , GISTDA, KU Legal Change (Standard, Compliance) KM Cluster ICT, CCKM, KU GI for Prediction GI NECTEC, OAE, CMU, BOA, TRF, MICT, GISTDA, Cluster ICT, KU Knowledge workers KM engineering NECTEC, DOAE, DOF, BAAC, TLA, TRF, KU GAP, Traceability IT Enabling, GI, KM NECTEC, KU, DOF, DOAE, ACFS

Platform GI, I-Thailand Ready Tech-Embedded System, Sensors, Robotics

Proposed tasks: Pre-harvest Post-harvest Market/consumer

• E-Logistics
• Smart packaging
• Smart storage
• Freshness sensors
• Ripening indicator

Traceability

• Farm automation
• Crop growth

monitoring Model

• Predictive model
• E-GAP certification

services

Cluster Farms: services as a products Rice, orchids, tilapia, sericulture,vegetables

Smart Farm Flagship

Rice growth model & harvesting Index monitoring through RS and ground sensors Rice traceability Rice knowledge portal on ontology based Adaptation of tilapia farm to climate variability Orchids traceability/logistics Embedded system for farm automation and disaster monitoring

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• Aging society
• Adaptation policy to climate variability
• Water crisis
• Land degradation
• New services on farm/consumers
• New trade issues(carbon footprint, water

footprint-water harvest, x-footprint)

• Food quality and accessibility
• Food quality and standard in free trade?

More problems to come:

Smart Farm Flagship

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Value Preposition More invest in agriculture services change mindset more service innovation need co-creation

1st scenario

What's What's the future? the future?

Smart Farm Flagship

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increase productivity

Invest in production factors wisely Zero waste in farm

What's What's the future? the future?

Need ICT Technology

2nd scenario

Smart Farm Flagship