Smart Customers & Smart Marketing Peter Altobelli Vice - PowerPoint PPT Presentation

YARDI Smart Customers & Smart Marketing Peter Altobelli Vice President - Yardi Systems

Social Media/ Mobile Penetration  7B World Population  6.6B Mobile Subscribers (93%)  2.5B Internet Users 2.5B (35%)  1.9B Social Network Users (26%)  59% of North Americans on FB Source: http://www.todayonline.com/tech/facebook-most-popular-social-network-data-shows

94.4% of Apartment Shoppers Researched Online

Millennials Millennials (born 1983-2003) Do You Have a Profile on Do You Sleep with Your Cell Facebook ? Phone? All All 41 57 Millenial (18-29) 75 Millenial (18-29) 83 Gen X (30-45) 50 Gen X (30-45) 68 Boomer (46-64) 30 Boomer (46-64) 50 Silent (65+) 6 Silent (65+) 20 Source: http://www.pewsocialtrends.org/

Marketing A Multi-Layered Approach  Social Media  Reputation Management  Advertising  Websites

Converged Media Management Converged Media Management: • Paid Media Paid • Owned Media • Earned Media Earned Owned

Paid Media Syndication ILS Feed Dashboard

Owned Media Facebook Apps Extend Your Web Presence Social Posting Tools Help You Share Engaging Content

Owned Media Referral Campaigns

Earned Media

ACTIVITY TRACKER

Daily Activity Alert Email

Converged Media Management • Mobility Paid • Social Engagement • Immediate Access Earned • Converged Media Management: Owned • Paid Media • Owned Media • Earned Media • Interactive Media (leasing and resident services)

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