SLIDE 1
YARDI
Smart Customers & Smart Marketing
Peter Altobelli Vice President - Yardi Systems
SLIDE 2 Social Media/ Mobile Penetration
7B World Population 6.6B Mobile Subscribers (93%) 2.5B Internet Users 2.5B (35%) 1.9B Social Network Users (26%) 59% of North Americans on FB
Source: http://www.todayonline.com/tech/facebook-most-popular-social-network-data-shows
SLIDE 3
94.4% of Apartment Shoppers Researched Online
SLIDE 4 Millennials (born 1983-2003)
6 30 50 75 41 Silent (65+) Boomer (46-64) Gen X (30-45) Millenial (18-29) All Do You Have a Profile on Facebook ? 20 50 68 83 57 Silent (65+) Boomer (46-64) Gen X (30-45) Millenial (18-29) All Do You Sleep with Your Cell Phone?
Source: http://www.pewsocialtrends.org/
Millennials
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SLIDE 6
Marketing
A Multi-Layered Approach
Social Media Reputation Management Advertising Websites
SLIDE 7 Converged Media Management
Converged Media Management:
- Paid Media
- Owned Media
- Earned Media
Owned Earned Paid
SLIDE 8
Syndication ILS Feed Dashboard Paid Media
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SLIDE 10
Owned Media Facebook Apps Extend Your Web Presence Social Posting Tools Help You Share Engaging Content
SLIDE 11
Owned Media Referral Campaigns
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Earned Media
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SLIDE 14
ACTIVITY TRACKER
SLIDE 15
Daily Activity Alert Email
SLIDE 16 Converged Media Management
- Mobility
- Social Engagement
- Immediate Access
- Converged Media Management:
- Paid Media
- Owned Media
- Earned Media
- Interactive Media (leasing and resident services)
Owned Earned Paid
SLIDE 17
Thank You.
