Player Develo Player Developm pm Why do your members/customers - - PowerPoint PPT Presentation

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Player Develo Player Developm pm Why do your members/customers - - PowerPoint PPT Presentation

Feb 10, 2023 403 likes •600 views

Player Develo Player Developm pm Why do your members/customers Why do your members/customers Who Are You Marketing T Who Are You Marketing T Why Do You Play Golf? Competition & Social & Sport Entertainment How much of the 70% of

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Player Develo Player Developm pm

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Why do your members/customers Why do your members/customers

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Who Are You Marketing T Who Are You Marketing T

Why Do You Play Golf?

Social & Entertainment Competition & Sport

70% of golfers will place their dot in the middle or to the left of middle on this chart How much of the focus is on this percentage of people?

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Once you Once you determine why determine why they play golf they play golf you can create you can create programming programming they will they will support. support.

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Create a Pathway in all Program Create a Pathway in all Program

Invite Her Golf 101 Women’s Golf Network

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We Have Created The P We Have Created The P Now Now How Do We GEt Them T How Do We GEt Them T

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WHICH PRODUCT WOULD WHICH PRODUCT WOULD

  • HP is introducing a new tablet
  • It is the fastest and lightest tablet available
  • It has the most pixels
  • It is has the best camera
  • It is the least expensive

OR??

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https://www.youtube.com/watch?v=3V2cfjwiSnE https://www.youtube.com/watch?v=3V2cfjwiSnE

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Start with the WHY not the Start with the WHY not the

  • The WHY connects emotionally with customers

Apple Example: Apple Example: Apple told us they would teach us to learn a new language or teach our ch Using a beautiful, easy to use Apple device It’s an iPad

WHY HOW WHAT
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Traditional Golf Proposal Traditional Golf Proposal

1.

  • 1. What

What

  • 2. How
  • 2. How
  • 3. Why
  • 3. Why

Lessons A System for Improvement Better Golf, More Fun

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A New Opportunity A New Opportunity

  • 1. Why
  • 2. How
  • 3. What

Play Better and Have more Fun! Improve your Skills Game Plan for Improvement

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Which is more Effective? Which is more Effective?

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Would you like assistance in:

  • Developing better athletes and better people?
  • Gaining access to resources for youth and high school sports, coaches,

parents administrators and student athletes?

Did you know that the LPGA has a partnership with the Positive Coaching Alliance? To find out more, including special pricing for members, click here.

Are You A Coach? Do You Coach kids?

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What’s Your Valu What’s Your Valu

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Player Development Math Player Development Math

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Player Development Math Player Development Math

Program Duration Participants Fee Total Hourly Rate Learn to Play in One Day 6 Hours 6 $325 $1950 $325 Get Comfortable with Golf 5 Weeks 6 $175 $1050 $175 Get Comfortable with Golf Level 2 5 Weeks 6 $175 $1050 $175 Get Comfortable with Golf League 90 Minutes 30 $25 $750 $562.50 Learning Ladies 1 hour 8 $25 $200 $200

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1. 1.Ask Them Why they Play Ask Them Why they Play 2. 2.Build Programming Around Wh Build Programming Around Wh you you 3. 3.Market Your Programming Usi Market Your Programming Usi 4. 4.Know Your Value Know Your Value

Recap: Recap:

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Questions? Questions?

Liz Cooper, LPGA, PGA Director of Player Development Army Navy Country Club Arlington, VA 22202 703

  • 969
  • 2465

Liz.Cooper@ancc.org