Player Develo Player Developm pm
Why do your members/customers Why do your members/customers
Who Are You Marketing T Who Are You Marketing T Why Do You Play Golf? Competition & Social & Sport Entertainment How much of the 70% of golfers will place their dot in focus is on this the middle or to the left of middle on percentage of this chart people?
Once you Once you determine why determine why they play golf they play golf you can create you can create programming programming they will they will support. support.
Create a Pathway in all Program Create a Pathway in all Program Women’s Golf Golf 101 Network Invite Her
We Have Created The P We Have Created The P Now Now How Do We GEt Them T How Do We GEt Them T
WHICH PRODUCT WOULD WHICH PRODUCT WOULD ● HP is introducing a new tablet ● It is the fastest and lightest tablet available ● It has the most pixels ● It is has the best camera ● It is the least expensive OR??
https://www.youtube.com/watch?v=3V2cfjwiSnE https://www.youtube.com/watch?v=3V2cfjwiSnE
Start with the WHY not the Start with the WHY not the The WHY connects emotionally with customers ● Apple Example: Apple Example: Apple told us they would teach us to learn a new language or teach our ch Using a beautiful, easy to use Apple device It’s an iPad WHY HOW WHAT
Traditional Golf Proposal Traditional Golf Proposal 1. 1. What What 2. How 2. How 3. Why 3. Why A System for Better Golf, Lessons Improvement More Fun
A New Opportunity A New Opportunity 1. Why 2. How 3. What Game Plan for Play Better and Improve your Skills Improvement Have more Fun!
Which is more Effective? Which is more Effective?
Are You A Coach? Do You Coach kids? Would you like assistance in: • Developing better athletes and better people? • Gaining access to resources for youth and high school sports, coaches, parents administrators and student athletes? Did you know that the LPGA has a partnership with the Positive Coaching Alliance? To find out more, including special pricing for members, click here.
What’s Your Valu What’s Your Valu
Player Development Math Player Development Math
Player Development Math Player Development Math Program Duration Participants Fee Total Hourly Rate Learn to Play in 6 Hours 6 $325 $1950 $325 One Day Get Comfortable 5 Weeks 6 $175 $1050 $175 with Golf Get Comfortable 5 Weeks 6 $175 $1050 $175 with Golf Level 2 Get Comfortable 90 Minutes 30 $25 $750 $562.50 with Golf League Learning Ladies 1 hour 8 $25 $200 $200
Recap: Recap: 1. 1.Ask Them Why they Play Ask Them Why they Play 2. 2.Build Programming Around Wh Build Programming Around Wh you you 3. 3.Market Your Programming Usi Market Your Programming Usi 4. 4.Know Your Value Know Your Value
Questions? Questions? Liz Cooper, LPGA, PGA Director of Player Development Army Navy Country Club Arlington, VA 22202 703 -969 -2465 Liz.Cooper@ancc.org
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