It starts here
Planning for next year’s event begins during this year’s event! • List building • Data collection • Customer feedback
What are your customers thinking?
Event Marketing- Begin with your Customer Who is your customer? What are their motivations? What do they feel about your event? What do you want them to feel? Why should they feel that way?
Don’t tell them WHAT. Tell them WHY.
Low Cost Tactics • Facebook • Yard Signs • Posters • Earned Media • Community Calendars – What’s your message?
Pool your resources • Traverse City- Friday Night Live • Muskegon- Party in Your Parka Competition or Cooperation • Art, Beer, Wine • JA Race • Paws in the Park
Next year’s planning begins now Constantly talk to your customers… …and don’t forget the people who weren’t your customers.
Recommend
More recommend
