SLIDE 1
It starts here Planning for next years event begins during this - - PowerPoint PPT Presentation
It starts here Planning for next years event begins during this - - PowerPoint PPT Presentation
It starts here Planning for next years event begins during this years event! List building Data collection Customer feedback What are your customers thinking? Event Marketing- Begin with your Customer Who is your customer?
SLIDE 2
SLIDE 3
Planning for next year’s event begins during this year’s event!
- List building
- Data collection
- Customer feedback
SLIDE 4
What are your customers thinking?
SLIDE 5
Event Marketing- Begin with your Customer
Who is your customer? What are their motivations? What do they feel about your event? What do you want them to feel? Why should they feel that way?
SLIDE 6
Don’t tell them WHAT. Tell them WHY.
SLIDE 7
Low Cost Tactics
- Yard Signs
- Posters
- Earned Media
- Community Calendars
– What’s your message?
SLIDE 8
Pool your resources
- Traverse City- Friday Night Live
- Muskegon- Party in Your Parka
- Art, Beer, Wine
- JA Race
- Paws in the Park
Competition or Cooperation
SLIDE 9