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Singapore Airlines 44 th AGM Overview of Strategic Initiatives 29 - - PowerPoint PPT Presentation
Singapore Airlines 44 th AGM Overview of Strategic Initiatives 29 - - PowerPoint PPT Presentation
Singapore Airlines 44 th AGM Overview of Strategic Initiatives 29 July 2016 STRUCTURAL CHANGE I N THE I NDUSTRY Growth of Middle Eastern Airlines Expansion of Low-Cost Carriers (LCCs) LCC PROLI FERATI ON LCC Capacity Share (%) of
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LCC PROLI FERATI ON Southeast Asia has world’s highest LCC penetration rate
25% 23% 22% 22% 14% 9% 2% 2% 8% 43% 35% 28% 29% 21% 18% 11% 6% 8% 56% 39% 36% 31% 25% 21% 20% 10% 9% 0% 10% 20% 30% 40% 50% 60% South East Asia Europe Latin America North America World South West Pacific Middle East North Asia Africa
LCC Capacity Share (%) of Total Seats
2005 2010 2015
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Strengthening our Premium Positioning Multi-Hub Portfolio New Business Opportunities
KEY STRATEGI ES
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PRODUCTS & SERVI CES
STRENGTHENI NG OUR PREMI UM POSI TI ONI NG
Premium Economy and First/Business Class retrofits SilverKris Lounges IFE Enhance- ments Customer Experience Management system
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- Modern Fleet
- 2016 – Launch of A350-900
- 2017 – New cabin products (A380)
- 2018 – Re-launch of ultra-long-range flights to
NY and LA as A350-900ULR launch customer
- 2018 – New medium-haul cabin products on
A350 & B787-10
STRENGTHENI NG OUR PREMI UM POSI TI ONI NG
NETWORK
- Strengthening Key Markets
- Growth of European and US footprint
- New Destinations
- Dusseldorf
- Non-stop to San Francisco
- Canberra & Wellington
- Expanding network & connectivity
through partnerships
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Strengthening our Premium Positioning Multi-Hub Portfolio New Business Opportunities
KEY STRATEGI ES
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PORTFOLI O
Regional Long-Haul Full Service Low Cost
Positioning
Extend Market Reach
Markets
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PRI VATI SATI ON OF TI GER AI RWAYS
DELI STI NG COMPLETED ON 11 MAY 2016
Network coordination Operational and backroom Commercial activities
Enables:
- Seamless cooperation in all
aspects of the business
- Full synergies within the SIA
Group
- Strengthening of benefits to
SIA Group Portfolio Strategy
- New profit generation
- pportunities
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Strengthening our Premium Positioning Multi-Hub Portfolio New Business Opportunities
KEY STRATEGI ES
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- New growth engines in large and expanding markets
- Complements and strengthens Singapore hub through synergies
- Taps into large and growing Indian market
- Complements SIA’s operations to the West
- Strong budget travel market
- Avenue for Scoot to grow beyond the Singapore
hub
MULTI -HUB
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Strengthening our Premium Positioning Multi-Hub Portfolio New Business Opportunities
KEY STRATEGI ES
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Group Airlines SQ/MI Scoot Tigerair (Earn/Burn partners wef Sep15)
Expand across customer segments
Expanding KrisFlyer
Airlines SQ/MI Airline Partners Star Alliance Others
KrisFlyer
Airline Partners Star Alliance Others Virgin Australia Vistara (Conversion w VA + Earn/Burn w VA/Vistara)
Expand geographically e.g. Australia, I ndia
Non-Airline Partners Banks, Hotels, Supermarkets/Pharmacies, others (Close to 200 non-air partners)
Expand across categories
Non-Airline Partners Banks, Hotels etc.
NEW REVENUE & BUSI NESS OPPORTUNI TI ES
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Airbus Asia Training Centre
- Inaugurated on 18 Apr 2016 at the Seletar Aerospace Park
- 22 customers have signed up for training courses
- AATC has five full flight simulators for the A320, A330, A350 and A380
currently
- Once fully functional, AATC will be able to accommodate more than
10,000 trainees a year
NEW REVENUE & BUSI NESS OPPORTUNI TI ES
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