Since 1982, DanSign has specialized in developing and providing signage and wayfinding systems for Airports and Airline companies around the world.
Through our global network, DanSign offer to support Cathay Pacific in a rebranding process
In the following slides, we will show examples of how we work controlling the signage and branding programme in passenger terminals, Copenhagen Airport Passenger Service Updated Oct 2012
Index • Introduction • Pylons – signage and branding • Hand baggage size gauges • Airline logo branding behind the check-in counters • Additional signage • Check-in signs • Retractable belt posts
Introduction • Copenhagen Airports (CPH) wish to maintain a calm, clean and orderly atmosphere in the passenger terminals • In order to fulfil the demand these terms are made for airlines and handling companies. CPH acknowledges that it is important for the companies to have the possibility to brand their airline • Pylons, hand baggage size gauges and retractable belt posts provided by CPH are in use throughout the terminals. Terms of use is common use in the check-in areas • Unauthorised signage at counters and other surfaces is not accepted • The cost of all logo signs is the responsibility of the airlines or their handling agents
Pylons – signage and branding • CPH provides the common use monolith/pylon. Airlines have the opportunity to put up logo branding on the pylon – both in front and on the back of the pylon. The branding is interchangeable at any time • Pylons can be used when the airlines check-in counters are open. When not in use, the pylons must be placed in the area of the staircases • To fit in the pylon, the signs must comply with the measurements of the designated space. The signs are designed in polycarbonate with a very easy magnetic fastening Measurements: 500 x 500 mm or 500 x 100 mm
Hand baggage size gauges • CPH provides the common use hand baggage size gauges • The size limits of hand baggage comply with the internationally agreed standards 56 (length) x 25 (width) x 45 (height) cm. Gauge is 138cm high • The size gauge is neutral with CPH logo. Measurements shown at the bottom of the hold • It is important that the airlines’ CUSS application inform the passengers of the size limits of hand baggage • Airlines may use their own hand baggage size gauges at all gates • When the gauge is not in use it shall be removed from the gate area
Airline logo branding behind the check-in counters Additional logo branding behind the check-in counters is an option subject to the following restrictions: • Logo branding signs can be used when the airlines check-in counters are open • When not in use, the signs must be removed to an area not visible to the passengers • The signs must comply with the measurements: 44 cm x 184 cm
Additional signposting If additional queue management is needed, airlines are allowed to use signs as shown on this page – however, subject to the following: • The signs must comply with the measurements: 420 mm x 590 mm, and must be placed directly on a retractable belt post • When not in use, the signs must be removed from the post and placed in an area not visible to the passengers
The signs may be ordered through the signage manufacturer DanSign. Contact details: DanSign A/S Smedeland 38 2600 DK-Glostrup Phone +45 4484 0330 Fax +45 4484 0343 Email: dansign@dansign.dk • Changeable company signs for monolith/pylon in 2mm polycarbonate with magnetic fixing: Size 500x500 mm excl. print Including print after useable illustrator EPS in curves Size 100x500 mm excl. print Including print after useable illustrator EPS in curves • Sign for wall behind the check-in counter - size 1840x440 mm: White sign Including print after useable illustrator EPS in curves Sign including graphics • Sign for mounting on CPH post - size 420x590x20 mm: Price with bracket for post Including print after useable illustrator EPS in curves Sign including graphics
Check-in signs • The signs on the check-in monitors are made based on templates. • The design of the templates allows you to present different information, company logo and variable text, e.g. passenger class information. • You can choose the sign layout that meets your requirements.
Check-in signs Standard check-in signs as shown below are set up free of charge. All you have to do is to send your company logo and text to CPH via your handling agent. 96 0 * 1 9 2 (1 /4 L o g o ) PULT PULT 134 Tek stl ini e 1 134 T ek stlini e 2 Tek stl ini e 3 T ek stlin ie 1 T e k stli ni e 4 T ekstlinie 2 Dedicated Tek stl ini e 5 Common Tek stlini e 6 check-in check-in PULT 134 PULT 134 T ekstlinie 1 T e k stlinie 1 T e k stli n ie 2 Tek stlin ie 2 T e k stlinie 3 T ekstlinie 4 The following requirements must be met for a standard check-in sign: PULT Logo size formats: 960*192 pixel and 480*192 pixel Flight: 134 Dest.: Graphic format: gif T ekstlinie 1 T e k stli n ie 2 T e k stlinie 3 T ekstlinie 4
Check-in signs Full screen logo (example) 960 PULT • One full screen logo 134 • Company logo (dynamic) 768 • Passenger class logo • Text boxes (dynamic) Requirements for a new or updated logo: Graphic format for a full screen logo GIF, PNG, JPG Size for a full screen logo 960*768 pixel Price for each full screen logo layout DKK 5000* *Changes to an existing layout is considered to be a new layout
Retractable belt posts • CPH provides retractable belt posts for queue management. No other posts are accepted • CPH has carts for posts and puts up post stations under the staircases • Posts can be placed under staircases in the terminals with or without carts
Global reach • DanSign has presence in many key locations in Europe and USA • We can reach most airports from our local representative fast and inexpensively • We can offer the same high standard in product and service no matter where in the world
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