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How French companies specialized How French companies specialized in mountain planning develop their business in mountain planning develop their business through the Cluster through the Cluster Montagne Montagne? ? INNOVATION SUMMIT January

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How French companies specialized How French companies specialized in mountain planning develop their business in mountain planning develop their business through the Cluster through the Cluster Montagne Montagne? ?

INNOVATION SUMMIT January 28-29th, 2015 – Juneau, AK, USA

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_ 34, French, CEO of SWiTCH Inc. (USA) and SWiTCH s.a.s (Europe) _ SWiTCH: experiential marketing & communications agency specialized in tourism and action sports brands _ Active member of Cluster Mountain since 2012 _ To download this presentation: http://goo.gl/GfXGYR

ARMELLE SOLELHAC - @ ARMELLE SOLELHAC - @switchagency switchagency

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_ Since 2012 _ A non profit public-private

rganization

_ A network for mountain planning development & mountain management: studies, equipments, services _ Missions : § Consolidate french leadership through innovation § Accompany mountain tourism worldwide

CLUSTER MONTAGNE: WHAT IS IT? CLUSTER MONTAGNE: WHAT IS IT?

Public ¡ ins*tu*ons ¡ Training ¡& ¡ research ¡ centers ¡ Companies ¡

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_ 4 strategic fields: ▪ Information ▪ Innovation ▪ International ▪ Performance & human ressources _ 7 expertises: ▪ Urban planning & Architecture ▪ Winter development ▪ Summer development ▪ Natural hazards ▪ Environment ▪ Governance & Public policy ▪ Training & Services

CLUSTER MONTAGNE: WHAT IS IT? CLUSTER MONTAGNE: WHAT IS IT?

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CLUSTER MONTAGNE: WHAT CLUSTER MONTAGNE: WHAT FOR FOR? ?

_ On mature markets: Introduction on new technologies & innovations _ On emergent markets: global offer _ Welcoming decisions makers

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CLUSTER MONTAGNE: WHAT CLUSTER MONTAGNE: WHAT FOR FOR? ?

_ Expertise missions _ Events organisation: business forum _ Provide « turnkey » mountain resorts: Economical preparatory, masterplanning, investors research, infrastructures building, Equipment & Housing, Sites operation, professional training

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_ The mountain development sector in France in 2014:

300

Companies

5000

Jobs

1 billion €

Turnover

FACTS & FIGURES FACTS & FIGURES

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FACTS & FIGURES FACTS & FIGURES

143 members 122 companies 16 institutions 5 training & research 8 staff members 60 actions for companies in France and abroad _ The Cluster Montagne in 2014:

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MONEY, MONEY, MONEY… MONEY, MONEY, MONEY…

_ An initiative of _ Supported by _ And private partners _ Annual budget: 60% ¡public ¡ 40% ¡private ¡: ¡memberships, ¡services, ¡partnerships ¡ 1.2 million € ➔ +/- 1,389,541.75 US$

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OPERATIONAL TEAM

WORKING COMMITEE

PERFORMANCE

WORKING COMMITEE WORKING COMMITEE WORKING COMMITEE

INFORMATION INNOVATION INTERNATIONAL

DO PROPOSALS OF ACTIONS FOR MEMBERS BUREAU

GO / No Go

BOARD OF DIRECTORS

GO / No Go

OPERATIONAL TEAM > IMPLEMENTATION

HOW DOES IT WORK HOW DOES IT WORK? ?

+

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_ 6 KSF:

KEY SUCESS FACTORS KEY SUCESS FACTORS

INSTITUTIONAL SUPPORT PRIVATE ACTORS ACTIVE PRIVATE MEMBERS OPERATIVE TEAM DEDICATED STRUCTURE BOARD

_ A collective strategy and dynamics: CO-OPETITON

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_ This is not an union or a lobby: there is no political role! _ The cluster is a catalyst, but is not a substitute. _ This is not an outsourced R&D, sales or communications department for its members. _ It’s not a source of direct business for its members… although in reality there's a lot of business between members!

THE CLUSTER’S BOUNDARIES THE CLUSTER’S BOUNDARIES

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_ 6 Main benefits:

MEMBERS BENEFITS MEMBERS BENEFITS

Get strategic information Get involved in a dynamic network Support your promotion in France and abroad Improve your performance Support for innovation projects Develop your International business

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_ Communication: TV report & talkshow invitations _ International: Accompany & Preparation with international tradeshow « Mountain Planet »

OUR FEEDBACK OUR FEEDBACK

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_Information: strategical intelligence & data on domestic and foreign markets, on business opportunities, on innovation, etc. _ Networking: Meeting with decision makers from all around the world, meeting with members to create common offers

OUR FEEDBACK OUR FEEDBACK

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_ New challenges, new questions! _ Who can be a member? How about Italian or Swiss Cies? Shall we become an « European » Mountain Cluster? Or shall we stay limited to France? _ What is a french company? A company owned by french capital? A company that has its HQ located in France?

NEXT CHALLENGES NEXT CHALLENGES

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_ Not a substitute, but a catalyst to your business: you get what you give! _ Perfect combination between public institutions, research centers and private companies! _ Co-opetition!

CONCLUSION CONCLUSION

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info@switchconsulting.fr

www.switchconsulting.fr

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