SEO (SEARCH ENGINE OPTIMIZATION) GOOGLE Overview 2 CBRE | - PowerPoint PPT Presentation

SEO (SEARCH ENGINE OPTIMIZATION)

GOOGLE Overview 2 CBRE | VIETNAM MARKETING I Q4 2014

SEO OR GOOGLE ADS? 3 CBRE | VIETNAM MARKETING I Q4 2014

THE WAY GOOGLE WORKS They call it GoogleBot Googlebot is Google's web crawling bot (sometimes also called a "spider"). Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. Googlebot discovers sites by following links from page to page. The Crawl errors page in Webmaster Tools lists any problems Googlebot found when crawling your site. We recommend reviewing these crawl errors regularly to identify any problems with your site. 4 CBRE | VIETNAM MARKETING I Q4 2014

SEO PYRAMID We start from “Content”! 5 CBRE | VIETNAM MARKETING I Q4 2014

CONTENT IS “KING” 6 CBRE | VIETNAM MARKETING I Q4 2014

DON’T FORGET THE KEYWORDS 7 CBRE | VIETNAM MARKETING I Q4 2014

LINK BY LINKS 8 CBRE | VIETNAM MARKETING I Q4 2014

SOCIAL NETWORK IS TOP 9 CBRE | VIETNAM MARKETING I Q4 2014

STEP BY STEP! • Writing content for the description along with the necessary keywords • Insert links to keywords and highlight keywords: Under line, Bold . Description • We have to write the text for the description by our own. • Content description must relate to the project. The principle • Do not copy content from other websites. of the description • Maximum of 5 keywords and at least 3 keywords . The number of • The description must contain at least 100 words . keywords and description length • Name of project. • Words related to real estate. • Words related to us. Keywords • Our home page link. • The main product link. The link we • The same products link. insert on keyword • Containing the name of the project • Containing the keywords Naming • The words connected together by a hyphen photos and pictures: 10 CBRE | VIETNAM MARKETING I Q4 2014

SAMPLE ARTICLE Payment Term within 03 years without interest rate, promotion 5-13%/unit Vista Verde covered by Saigon River and have distance only 8 minutes to CBD . Vista Verde is most address you can proud when you living here, it's look like oasis in the sky. Around 5 minutes spent, you can reach from Vista Verde everything: CGV Cinema , Metro Hypermarket, Big C Supermarket, Parkson department, International school . Keywords in this sample: Vista Verde, CBD, CGV Cinema, Metro, Big C, Parkson, International School. 11 CBRE | VIETNAM MARKETING I Q4 2014

SAMPLE 12 CBRE | VIETNAM MARKETING I Q4 2014

SAMPLE 13 CBRE | VIETNAM MARKETING I Q4 2014

INFORMATION FIELDS 14 CBRE | VIETNAM MARKETING I Q4 2014

HOW TO GET “BACK - LINKS” FROM THE OTHER ONLINE SOURCES For every article use our conent! 15 CBRE | VIETNAM MARKETING I Q4 2014

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#HASHTAG 17 CBRE | VIETNAM MARKETING I Q4 2014

#HASHTAG 18 CBRE | VIETNAM MARKETING I Q4 2014

THANK YOU… 19 CBRE | VIETNAM MARKETING I Q4 2014