Sensing, Understanding, and Shaping Social Behavior Vivek K. Singh - - PowerPoint PPT Presentation

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Mar 09, 2024 156 likes •219 views

Sensing, Understanding, and Shaping Social Behavior Vivek K. Singh Post-Doctoral Associate, MIT Media Lab 2/43 Sensing Human Behavior Quantified Self: Bluetooth (face to face) Accelerometer GPS Surveys Emotions, heart-

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Sensing, Understanding, and Shaping Social Behavior

Vivek K. Singh Post-Doctoral Associate, MIT Media Lab

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Sensing Human Behavior

Quantified Self:

– Bluetooth (face to face) – Accelerometer – GPS

Surveys
Emotions, heart-

rate, social…

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Data: 150 people for one year Additional Data: Receipts/bank statements, Daily surveys

Call logs, SMS logs, BT detections,

accelerometer, surveys, etc.

Understanding Social Behavior: Social fMRI

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Using real-world social data to predict user behavior

Singh, Freeman, Lepri, Pentland, Classifying Spending Behavior using Socio-Mobile Data, IEEE SocialCom’13. Singh, Krafft, Pentland, On happiness and Socio-Mobile behavior, ISQSS- SoS. Happiness Financial wellbeing Trust

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Social Intervention is 3.5 times as efficient as standard incentive mechanism

Standard Incentive View peer performance Peer reward incentive

Triads with trusted ties showed significantly more behavior change compared to those with close ties.

Aharony et al. 2012; Singh et al. 2014 (IEEE Trans. Comp. Soc. Systems.)

Shaping human behavior

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