Sector Strategy The Healthcare Sector Strategy is an employer-driven partnership with education providers, workforce development and stakeholders that focus on the workforce needs of healthcare employers in the Brevard County labor market.
Staffing Committee Report Jeff Jurinak, Senior Talent Acquisition Manager, Health First
Focused on Recruitment & Retention • Home Health Aides • Certified Nursing Assistants • Medical Assistants • Licensed Practical Nurses • Registered Nurses
Committee Initiatives • Branding Campaigns • Out of Area Talent • Local Campaign to Promote Healthcare Training – Locating Hidden Talent
May 2 201 018 8 Healthcare Talent R Recr cruitment C Campaign
The Plan Social • Targeted Google Ad Words and LinkedIn marketing campaign to Ads encourage interest to click to learn more Landing • Targeted Landing Pages to encourage interest in Brevard and action to Page seek more information • Once interest has been E-blasts expressed, email campaign begins
Audience Targeting • Targeting Parameters: geographic, demographic, interest, behavioral • Develop look-alike audience of actual visitors for continued targeting • Use logical derivatives of target market as it aligns with landing page and Brevard market • Cost conscious • Change-drivers
Digital Performance: LinkedIn Impressions 42,141 Clicks 558 Click Rate 1.32% (CTR) Cost per $ 2.54 Click Total Spend $ 1,416.07 ● CTR (1.32%) above successful benchmark CTR (0.35 - 0.45%) ● CPC ($2.54) is twice as good as LinkedIn average ($6.50)
Digital Performance: Google AdWords Impressions 35,500 Clicks 1,349 Click Rate 3.8% (CTR) Avg Position 1.8
Digital Performance: Email Average Open Rate: 56.2% Industry Average (govt. services): 23% Average Click Rate: 19.3% Industry Average (govt. services): 9.4%
Funding Received for Another Campaign • Use existing campaign, but logos can be added • Winter time frame • Target Nursing Compact States • Campaign can be shared via social media http://healthcare.careersourcebrevard.com/
Florida Occupational Employment and Wages Hourly Wage Code Title Mean Median Entry** Exp*** Licensed Practical and Licensed 29-2061 Vocational Nurses Brevard County $ 21.55 $ 20.95 $ 17.09 $ 23.79 Volusia and Flagler $ 19.24 $ 19.25 $ 15.83 $ 20.95 Orlando - Kissimmee $ 20.79 $ 21.06 $ 16.62 $ 22.87 Sebastian - Vero Beach $ 20.85 $ 21.18 $ 17.90 $ 22.33 31-9092 Medical Assistants Brevard County $ 14.56 $ 14.38 $ 12.27 $ 15.70 Volusia and Flagler $ 14.55 $ 14.21 $ 12.37 $ 15.65 Orlando - Kissimmee $ 15.18 $ 14.88 $ 12.52 $ 16.51 Sebastian - Vero Beach $ 15.14 $ 14.23 $ 12.44 $ 16.49 31-1014 Nursing Assistants Brevard County $ 12.51 $ 12.13 $ 10.76 $ 13.39 Volusia and Flagler $ 11.98 $ 11.64 $ 10.57 $ 12.68 Orlando - Kissimmee $ 12.15 $ 11.68 $ 10.47 $ 12.99 Sebastian - Vero Beach $ 12.40 $ 12.09 $ 10.63 $ 13.28 29-1141 Registered Nurses Brevard County $ 33.02 $ 31.14 $ 23.80 $ 37.63 Volusia and Flagler $ 27.65 $ 27.44 $ 21.96 $ 30.50 Orlando - Kissimmee $ 30.42 $ 30.08 $ 23.97 $ 33.64 Sebastian - Vero Beach $ 23.38 $ 29.27 $ 25.25 $ 31.45
Hidden Talent Search • CSB Healthcare Career Exploration 4/4/18 • CSB Annual Job Fair 5/9/18 • METCA-ECC Healthcare Training Recruitment Fair 8/9/18 • Healthcare Virtual Chat 8/22/18 • Healthcare Career Fair 9/19/18 • Walk for Alzheimer’s 9/22/18
Education, Training and Technology Committee Report Janice Scholz, Director of Career and Technical Education Brevard Public Schools
ISSUES BEING ADDRESSED 1. Current Brevard pipeline of CNAs, MAs, LPNs and RNs does not produce enough talent to fill local employer needs 2. Retention of healthcare-oriented students in Brevard County 3. Attraction of Nursing Faculty to fill vacancies 4. Alignment of classroom technology with technology required in varying environments
Committee Work • Career Exploration Web Page • Prometric Nursing Assistant Test Concerns • Florida Education & Training Placement Information Program (FETPIP) • Brevard Public School’s Student Survey • Increased awareness of nurse faculty vacancies
Career Exploration Web Page https://careersourcebrevard.com/career-services/explore-healthcare-careers
Prometric CNA Stakeholder Meeting
FETPIP Report http://fldoe.org/accountability/fl-edu-training-placement-info-program
Student Survey from Brevard Public Schools CNA Program
Student Survey from Brevard Public Schools CNA Program
Student Survey from Brevard Public Schools CNA Program
Student Survey from Brevard Public Schools CNA Program
Nurse Faculty Vacancy Awareness
Soft Skills Committee Report Wayne Brown, Program Manager Health Sciences Eastern Florida State College
ISSUE BEING ADDRESSED Increase interpersonal skills/work readiness skills in the current and future workforce
Committee Initiatives • Development of a Tool Box for employers • Increased exposure to healthcare work environment • Soft skills necessary for career success in education and workforce • Employer leadership development
Soft Skills Tool Box Update • The Soft Skills Tool Box is located here http://takeaimbrevard.com/healthcare/healthcare-resources/
Soft Skills Tool Box Update • The Soft Skills Tool Box is located here http://takeaimbrevard.com/healthcare/healthcare-resources/
CareerSource Brevard’s Soft Skills Grant
CareerSource Brevard’s Soft Skills Training Program Update Beginning Current Future Objectives •March 2018:Win Essential SS pgm •Outreach Efforts: Adult Ed campuses, •More Outreach Efforts: Adult Ed, selected, endorsed by SHRM Brevard Libraries, METCA Job Fairs, Libraries, Vet Orgs. Other •Launched: April online/blended (community resources) organizations-Hospitality? instruction •Evaluation tool (employee/employer): Healthcare Profession/Admin? Bringing SS to Community •After completing four to measure success (finalized) modules/assessment, receive •Marketing: Awareness Campaign credential (certificate) •Word of Mouth-what role does HC •Essentials Training Improvement: •Follow up: employee/employer at 90 have in this? Guests Spots & immediate feedback day mark tool • Over 200 completers: (influx of •2018 Workforce Professional Healthcare and Hurricane Grant •Improve better hiring results & increase Development Summit retention rates participants ) • October 31, 500 completers •Placed: 10 from 4/2-6/30 •Commitment to place 500 career seekers by end of October
Increase Exposure to Healthcare Environment
Employer Leadership Development
Thank you for being part of this industry-led effort to help build smart local and sustainable talent pipeline solutions for Brevard.
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