Sector Strategy The Healthcare Sector Strategy is an employer-driven - - PowerPoint PPT Presentation

Sector Strategy

The Healthcare Sector Strategy is an employer-driven partnership with education providers, workforce development and stakeholders that focus on the workforce needs of healthcare employers in the Brevard County labor market.

Staffing Committee Report

Jeff Jurinak, Senior Talent Acquisition Manager, Health First

Focused on Recruitment & Retention

• Home Health Aides
• Certified Nursing Assistants
• Medical Assistants
• Licensed Practical Nurses
• Registered Nurses

Committee Initiatives

• Branding Campaigns
• Out of Area Talent
• Local Campaign to Promote

Healthcare Training – Locating Hidden Talent

May 2 201 018 8 Healthcare Talent R Recr cruitment C Campaign

The Plan

Social Ads

• Targeted Google Ad Words and

LinkedIn marketing campaign to encourage interest to click to learn more

Landing Page

• Targeted Landing Pages

to encourage interest in Brevard and action to seek more information

E-blasts

• Once interest

has been expressed, email campaign begins

• Targeting Parameters: geographic, demographic,

interest, behavioral

• Develop look-alike audience of actual visitors for

continued targeting

• Use logical derivatives of target market as it aligns

with landing page and Brevard market

• Cost conscious
• Change-drivers

Audience Targeting

Digital Performance: LinkedIn

Impressions 42,141 Clicks 558 Click Rate

(CTR)

1.32% Cost per Click $ 2.54 Total Spend $ 1,416.07

• CTR (1.32%) above successful

benchmark CTR (0.35 - 0.45%)

• CPC ($2.54) is twice as good

as LinkedIn average ($6.50)

Digital Performance: Google AdWords

Impressions 35,500 Clicks 1,349 Click Rate

(CTR)

3.8% Avg Position 1.8

Digital Performance: Email

Average Open Rate: 56.2% Industry Average (govt. services): 23% Average Click Rate: 19.3% Industry Average (govt. services): 9.4%

Funding Received for Another Campaign

• Use existing campaign, but logos can be

added

• Winter time frame
• Target Nursing Compact States
• Campaign can be shared via social media

http://healthcare.careersourcebrevard.com/

Hourly Wage Code Title Mean Median Entry** Exp***

29-2061 Licensed Practical and Licensed Vocational Nurses Brevard County 21.55 $ 20.95 $ 17.09 $ 23.79 $ Volusia and Flagler 19.24 $ 19.25 $ 15.83 $ 20.95 $ Orlando - Kissimmee 20.79 $ 21.06 $ 16.62 $ 22.87 $ Sebastian - Vero Beach 20.85 $ 21.18 $ 17.90 $ 22.33 $ 31-9092 Medical Assistants Brevard County 14.56 $ 14.38 $ 12.27 $ 15.70 $ Volusia and Flagler 14.55 $ 14.21 $ 12.37 $ 15.65 $ Orlando - Kissimmee 15.18 $ 14.88 $ 12.52 $ 16.51 $ Sebastian - Vero Beach 15.14 $ 14.23 $ 12.44 $ 16.49 $ 31-1014 Nursing Assistants Brevard County 12.51 $ 12.13 $ 10.76 $ 13.39 $ Volusia and Flagler 11.98 $ 11.64 $ 10.57 $ 12.68 $ Orlando - Kissimmee 12.15 $ 11.68 $ 10.47 $ 12.99 $ Sebastian - Vero Beach 12.40 $ 12.09 $ 10.63 $ 13.28 $ 29-1141 Registered Nurses Brevard County 33.02 $ 31.14 $ 23.80 $ 37.63 $ Volusia and Flagler 27.65 $ 27.44 $ 21.96 $ 30.50 $ Orlando - Kissimmee 30.42 $ 30.08 $ 23.97 $ 33.64 $ Sebastian - Vero Beach 23.38 $ 29.27 $ 25.25 $ 31.45 $

Florida Occupational Employment and Wages

Hidden Talent Search

• CSB Healthcare Career Exploration 4/4/18
• CSB Annual Job Fair 5/9/18
• METCA-ECC Healthcare Training

Recruitment Fair 8/9/18

• Healthcare Virtual Chat 8/22/18
• Healthcare Career Fair 9/19/18
• Walk for Alzheimer’s 9/22/18

Janice Scholz, Director of Career and Technical Education Brevard Public Schools

Education, Training and Technology Committee Report

ISSUES BEING ADDRESSED

1. Current Brevard pipeline of CNAs, MAs, LPNs and RNs does not produce enough talent to fill local employer needs 2. Retention of healthcare-oriented students in Brevard County 3. Attraction of Nursing Faculty to fill vacancies 4. Alignment of classroom technology with technology required in varying environments

Committee Work

• Career Exploration Web Page
• Prometric Nursing Assistant Test Concerns
• Florida Education & Training Placement

Information Program (FETPIP)

• Brevard Public School’s Student Survey
• Increased awareness of nurse faculty vacancies

Career Exploration Web Page

https://careersourcebrevard.com/career-services/explore-healthcare-careers

Prometric CNA Stakeholder Meeting

FETPIP Report

http://fldoe.org/accountability/fl-edu-training-placement-info-program

Student Survey from Brevard Public Schools CNA Program

Student Survey from Brevard Public Schools CNA Program

Student Survey from Brevard Public Schools CNA Program

Student Survey from Brevard Public Schools CNA Program

Nurse Faculty Vacancy Awareness

Wayne Brown, Program Manager Health Sciences Eastern Florida State College

Soft Skills Committee Report

ISSUE BEING ADDRESSED

Increase interpersonal skills/work readiness skills in the current and future workforce

Committee Initiatives

• Development of a Tool Box for employers
• Increased exposure to healthcare work

environment

• Soft skills necessary for career success in

education and workforce

• Employer leadership development

Soft Skills Tool Box Update

• The Soft Skills Tool Box is located here

http://takeaimbrevard.com/healthcare/healthcare-resources/

Soft Skills Tool Box Update

• The Soft Skills Tool Box is located here

http://takeaimbrevard.com/healthcare/healthcare-resources/

CareerSource Brevard’s Soft Skills Grant

CareerSource Brevard’s Soft Skills Training Program Update

Beginning

• March 2018:Win Essential SS pgm

selected, endorsed by SHRM

• Launched: April online/blended

instruction

• After completing four

modules/assessment, receive credential (certificate)

• Follow up: employee/employer at 90

day mark

• Improve better hiring results & increase

retention rates

• Commitment to place 500 career

seekers by end of October Current

• Outreach Efforts: Adult Ed campuses,

Brevard Libraries, METCA (community resources)

• Evaluation tool (employee/employer):

to measure success (finalized)

• Marketing: Awareness Campaign
• Essentials Training Improvement:

Guests Spots & immediate feedback tool

• Over 200 completers: (influx of

Healthcare and Hurricane Grant participants )

• Placed: 10 from 4/2-6/30

Future Objectives

• More Outreach Efforts: Adult Ed,

Job Fairs, Libraries, Vet Orgs. Other

• rganizations-Hospitality?

Healthcare Profession/Admin? Bringing SS to Community

• Word of Mouth-what role does HC

have in this?

• 2018 Workforce Professional

Development Summit

• October 31, 500 completers

Increase Exposure to Healthcare Environment

Employer Leadership Development

Thank you for being part of this industry-led effort to help build smart local and sustainable talent pipeline solutions for Brevard.