Se es ss si io on n 3 3 S Mc cD Do on na al ld di - - PowerPoint PPT Presentation

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S Se es ss si io

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n 3 3 M Mc cD Do

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na al ld di iz za at ti io

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n, , D Di is sn ne ey yi iz za at ti io

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n, , a an nd d A Am me er ri ic ca an ni iz za at ti io

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n

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“ “W We e’ ’r re e a al ll l l li iv vi in ng g i in n A Am me er ri ic ca a” ”  “The liberation of Rome”  The dual critique of Americanization/ Westernization

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“America never went to war with a country that had a McDonald's”

http://www.youtube.com/watch?feature=player_embedded&v=eMIiZX8kwwc

“Maybe we should slap down five or six McDonald’s

• n this strip, then the people would be happy”

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“The hidden hand of the market will never work without a hidden fist— McDonald’s cannot flourish without McDonnell Douglas, the builder of the F-15. And the hidden fist that keeps the world safe for Silicon Valley’s technologies is called the United States Army, Air Force, Navy and Marine Corps”. (Thomas Friedman, 1999/3/28)

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A Am me er ri ic ca an ni iz za at ti io

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n b be ec co

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me es s “ “G Gl lo

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ba al li iz za at ti io

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n” ”  Henry Luce, 1941, Life magazine, “The American Century”

Smith, Neil. (2003). American Empire: Roosevelt’s Geographer and the Prelude to Globalization. Berkeley, CA: University of California Press.

W We es st te er rn ni iz za at ti io

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n, ,

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r t th he e D De es sp pa ai ir r

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f H Ha av vi in ng g E Ev ve er ry yt th hi in ng g  Jean Baudrillard  Herbert Marcuse (One-Dimensional Man)

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G Gl lo

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ba al li iz za at ti io

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n a as s a a C Cu ul lt tu ur ra al l P Ph ha an nt ta as sm m? ?