Se es ss si io on n 3 3 S Mc cD Do on na al ld di - PowerPoint PPT Presentation

Se es ss si io on n 3 3 S Mc cD Do on na al ld di iz za at ti io on n, , M Di is sn ne ey yi iz za at ti io on n, , a an nd d D Am me er ri ic ca an ni iz za at ti io on n A 1

“W We e’ ’r re e a al ll l l li iv vi in ng g i in n “ Am me er ri ic ca a” ” A  “The liberation of Rome”  The dual critique of Americanization/ Westernization 2

“America never went to war with a country that had a McDonald's” http://www.youtube.com/watch?feature=player_embedded&v=eMIiZX8kwwc “Maybe we should slap down five or six McDonald’s on this strip, then the people would be happy” 3

“The hidden hand of the market will never work without a hidden fist— McDonald’s cannot flourish without McDonnell Douglas, the builder of the F-15. And the hidden fist that keeps the world safe for Silicon Valley’s technologies is called the United States Army, Air Force, Navy and Marine Corps”. (Thomas Friedman, 1999/3/28) 4

Am me er ri ic ca an ni iz za at ti io on n b be ec co om me es s “ “G Gl lo ob ba al li iz za at ti io on n” ” A  Henry Luce, 1941, Life magazine, “The American Century” Smith, Neil. (2003). American Empire: Roosevelt’s Geographer and the Prelude to Globalization . Berkeley, CA: University of California Press. We es st te er rn ni iz za at ti io on n, , o or r t th he e D De es sp pa ai ir r o of f H Ha av vi in ng g E Ev ve er ry yt th hi in ng g W  Jean Baudrillard  Herbert Marcuse ( One-Dimensional Man ) 5

Gl lo ob ba al li iz za at ti io on n a as s a a C Cu ul lt tu ur ra al l P Ph ha an nt ta as sm m? ? G 6