Scott Stanfield CEO Silverlight 2 Identity Background Web 2.0 - - PowerPoint PPT Presentation

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Scott Stanfield CEO Silverlight 2 Identity Background Web 2.0 - - PowerPoint PPT Presentation

May 10, 2023 173 likes •885 views

Scott Stanfield CEO Silverlight 2 Identity Background Web 2.0 The Web today is a dynamic, worldwide conversation. The key players offer one of two things: source material something to talk about; or platform frameworks for discovery

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Scott Stanfield CEO Silverlight 2

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Identity Background

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Web 2.0

The Web today is a dynamic, worldwide conversation. The key players offer one of two things: source material – something to talk about; or platform – frameworks for discovery and exchange. Hard Rock has a near monopoly on unique and compelling Hard Rock has a near monopoly on unique and compelling source material that is deeply connected to one of the most dynamic conversations on the Web (music).

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YouTube has over 8,000 videos tagged with the explicit phrase “Hard Rock Cafe.” (Not to mention probably hundreds of other videos not explicitly tagged.) Flickr has – wait for it – over 38,000 photos tagged with the explicit phrase “Hard Rock Cafe” – much of it memo.

The Hard Rock brand is already part of the “Web 2.0” fabric (indirectly).

not explicitly tagged.) One fan made a video – complete with music and titles – from still photos he took while taking a tour of the Orlando memo collection. 120 photos – nearly all of memo – tagged with both “Hard Rock Cafe” and “Lennon” link 247 photos of Hard Rock + Beatles link 103 photos of Hard Rock + Hendrix link 84 of Hard Rock + Madonna link

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Hard Rock Memorabilia memo.hardrock.com

DEMO

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12 February 2007 · Confidential 32

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12 February 2007 · Confidential 33

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12 February 2007 · Confidential 34

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Planned use of Flash

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Opportunities for Silverlight

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Enter: Deep Zoom

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Keep it simple.

Priority 1: Simplified browse/explore interface. Priority 2: Widgetability.

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Roll-your-own-memo Use Silverlight and Deep Zoom to do this yourself

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Other Vertigo Silverlight Apps Democratic National Convention CBS Mojave Experiment Newseum

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Silverlight 2 Facts

Silverlight 2 launched in October 2008 100 million installations in last 4 weeks 1 in 4 computers on Internet have Silverlight ScottGu.com

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Silverlight and Media

Highest quality video on the web New “adaptive streaming” multiple bitrates (400k bps, 800k bps) client determines at run time best match IIS7 now features adaptive streaming. Free. Akamai’s smoothhd.com for demo up to 2.5M bps Dem Convention was first to integrate with SL

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The Olympics

3500 hours of live video 60M unique visitors Average visit 27 minutes

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Netflix

New 2 weeks ago “Instant Watch” feature

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Others…

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Hard Rock v2 New features for Silverlight 2 RTM “Memo-to-go”

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  • !""#$

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&)$+ ",-)./ 0)"1/".)2

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34)&5&6781))"

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+ "&5&6')( 94":+(( ")"

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Great install experience. Configurable scale. Rich user experience.

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34)&5&6781))"

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My Contact Info

scott@vertigo.com Visit our company at www.vertigo.com

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