School Milk School Milk Sugar Issues 12% Reduction in Sugar from - - PowerPoint PPT Presentation

School Milk Darigold School Milk

School Milk Sugar Issues

12% Reduction in Sugar from Regular FF Choc Replace High Fructose Corn Syrup with Sucrose

• 50,000

100,000 150,000 200,000 250,000 300,000 350,000 400,000

FFW 2011 FFW 2012 1%W 2011 1%W 2012 FFC 2011 FFC 2012

UNITS

Oregon School District 2

Mar Feb Jan Nov Oct Sept August

School Year Unit Sales 2011-2012 2012-2013

50000 100000 150000 200000 250000 300000 FFW 2011 FFW 2012 1%W 2011 1%W 2012 FFC 2011 FFC 2012 UNITS

Oregon School District 3

Mar Feb Jan Nov Oct Sept August

• 100,000

200,000 300,000 400,000 500,000 600,000 700,000 800,000

FFW 2011 FFW 2012 1%W 2011 1%W 2012 FFC 2011 FFC 2012

UNITS

Oregon School District 1

Mar Feb Jan Nov Oct Sept August

Total UNIT decline = 145,000 2011/2012 to 2012/2013

Darigold Mini Hpt Artwork Change

Situation: For the 2011- 2012 school year, many districts reduced/eliminated Chocolate milk from school lunch menus. Students were only offered white milk. Result: In the Eugene School District in Oregon As a result, consumption was down 30%. To peak students interest in white milk, the district proposed that Darigold transition the current generic Darigold graphic to a cow friendly graphic. The new graphic carton was introduced in Spring 2012.

Former New as of Spring 2012

• 20,000

40,000 60,000 80,000 100,000 120,000 140,000

Fat Free White 1% White Fat Free Chocolate UNITS

Oregon School District 2

Carton Graphic Transition April-May

Mar Apr May

• 10,000

20,000 30,000 40,000 50,000 60,000 70,000 80,000

Fat Free White 1% White Fat Free Chocolate

UNITS

Oregon School District 1

Carton Graphic Transition April-May

Mar Apr May