School Milk School Milk Sugar Issues 12% Reduction in Sugar from - PowerPoint PPT Presentation

Darigold School Milk School Milk

School Milk Sugar Issues 12% Reduction in Sugar from Regular FF Choc Replace High Fructose Corn Syrup with Sucrose

Oregon School District 1 800,000 Mar 700,000 Total UNIT decline = Feb 600,000 145,000 2011/2012 to 2012/2013 Jan 500,000 UNITS 400,000 Nov 300,000 Oct 200,000 Sept 100,000 August - FFW FFW 1%W 1%W FFC FFC 2011 2012 2011 2012 2011 2012 Oregon School District 2 400,000 Mar 350,000 School Year Feb 300,000 Jan Unit Sales 250,000 UNITS 200,000 Nov 2011-2012 150,000 Oct 2012-2013 100,000 Sept 50,000 August - FFW FFW 1%W 1%W FFC FFC 2011 2012 2011 2012 2011 2012 Oregon School District 3 300000 Mar 250000 Feb 200000 Jan UNITS 150000 Nov Oct 100000 Sept 50000 August 0 FFW FFW 1%W 1%W FFC FFC 2011 2012 2011 2012 2011 2012

Darigold Mini Hpt Artwork Change Situation: For the 2011- 2012 school year, many districts reduced/eliminated Chocolate milk from school lunch menus. Students were only offered white milk. Result: In the Eugene School District in Oregon As a result, consumption was down 30%. To peak students interest in white milk, the district proposed that Darigold transition the current generic Darigold graphic to a cow friendly graphic. The new graphic carton was introduced in Spring 2012. Former New as of Spring 2012

Oregon School District 1 Carton Graphic Transition April-May 80,000 70,000 60,000 UNITS 50,000 40,000 30,000 20,000 10,000 - Fat Free White 1% White Fat Free Chocolate Mar Apr May Oregon School District 2 Carton Graphic Transition April-May 140,000 120,000 100,000 UNITS 80,000 60,000 40,000 20,000 - Fat Free White 1% White Fat Free Chocolate Mar Apr May