Sarah Burden, Harrison Cox, Chloe Cartmell and Luke Sullivan - - PowerPoint PPT Presentation
Sarah Burden, Harrison Cox, Chloe Cartmell and Luke Sullivan LoveTEFL - Background knowledge LoveTEFL (established in 1994) aim to make teaching abroad straightforward and accessible. The British Council, which is one of the largest
LoveTEFL (established in 1994) aim to “make teaching abroad straightforward and accessible.” The British Council, which is one of the largest providers for English classes in the world, notes that approximately 1.7 billion people are learning and using English globally in 2015. By 2020, this will become 2 billion. TEFL = Teaching English as a Foreign Language
Teach English during the week but have the weekend free to explore the country you’re now living in. Ensure the audience knows this is a
kick start your career or change paths, travel the world and broaden the languages of others.
Jack, LoveTEFL teacher in Thailand
LoveTEFL are a highly passionate company that is internationally recognised and is English government regulated and
Ensure the audience knows this is a once in a lifetime opportunity to either kick start your career or change paths, travel the world and broaden the languages of others.
Video engages even the laziest of viewers. We’re wanting to include beautiful cinematography of highly saturated location shots in some of the many foreign countries LoveTEFL provide courses in including Thailand, Vietnam, China, Spain and Cambodia. In 80% of cases, YouTube ads far more effective than TV in driving sales - Matt Brittin, Google
Testimonials: Brandcast 2018: Brand and agency leaders drive results with YouTube | YouTube Advertisers “For many consumers of our clients brands, YouTube is the video platform of choice” - Susan Schiekofer, Chief Digital Investment Officer at GroupM “YouTube is the place where we can engage with
President, US Beauty at Johnson & Johnson
30 seconds, lots of quick cutaways of the visuals End tagline - ‘LoveTeaching, LoveTravel, LoveTEFL’ Voiceovers (with captions) of testimonials from interns on the courses endorsing them
Enticing language: “Are you ready to start your adventure?”
Project objectives - Provide an answer to the high demand of teachers instructing English in foreign countries Target audience - 18+ students or postgraduates interested in travelling, pushing the idea of ‘adventure’ Key messages - Fun packed opportunity to earn while enjoying your free time in another country Distribution - YouTube 30 second video ad Tone of voice - Fun yet informative Mandatory elements - Lots of visuals, LoveTEFL logo and tagline
80% of accounts follow a business on Instagram, with over 5 million accounts active every day. Carousel adverts - “Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.” (business.instagram.com/advertising) Include one LoveTEFL course per video swipe.
Left: Scroll through for eye-catching video visuals of the foreign countries
Analytics
5 potential countries: Thailand, Vietnam, China, Spain, Cambodia = 5 video swipes
Project background and objectives - To get more qualified graduates teaching english abroad. Target Audience - Recent Graduates age between 21 to 30 years old Key messages - To inspire/ motivate young people to travel the world while gaining new experiences by teaching english in foreign countries. Distribution - As Instagram ads using both still images and videos. Tone of voice - Same as Youtube’s ads light, friendly yet informative. Mandatory elements - The LoveTEFL logo, their Tagline and a link to their web page.
“The goal of News Feed is to show you the stories that matter most to you”
Facebook has 2.2 Billion + monthly active users Approx 1.47 Billion Daily users.
Left: Mock up of Facebook advert layout Carousel advert with photo, video then another photo
“Instead of creating content, for your brand, that people interact with, we need to start creating content, for the people, that will spark enough emotion to generate a comment or share.”- Buffer