2019 20 19 POP POPCORN KICK CORN KICKOFF OFF Sagamore Council Join Scout leaders across the country to share best practices and new ideas! Facebook.com/groups/TEPopcornCommunity
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WHY DO WE DO THIS? WHY DO WE DO THIS https://www.youtube.com/watch?v=RsYY3uMkFwU&t=2s 3
THANK Y THANK YOU OU YOU’VE RAISED OVER $4 BILLION FOR SCOUTING SINCE 1980! Thank you for your allowing us to partner with you and your Scouts to raise the funds needed to deliver the promise of Scouting for over 39 years. Great job! 4
IT’S FOR THE SCOUTS 2018 POPCORN UNIT COMMISSIONS $206,892 • What did you do with your commissions? 5
THE THE P POPCORN SALE OPCORN SALE BEST P BEST PRA RACTICES CTICES 6
PLANNING PLANNING BUILD BUILD A A TEA TEAM • Shared ideas, shared efforts. • Prevent burnout. • Pass down tribal knowledge. Agenda PLAN PLA N LIKE LIKE A BUSINESS A BUSINESS • Why does your Unit sell Popcorn? • Plan your Ideal Year of Scouting. • Calculate your Ideal Year Of Scouting Cost. • Create your Scout sales goal. 7/13/2019
STOREFR ST OREFRONT SALES ONT SALES SE SELL LL AT AT ST STORE OREFR FRONTS NTS • One Scout per 2-Hour Shift • Maximize Hourly Sales • Use every store in your area • $18 Avg. Transaction, $100+/hr Agenda • Recruit at the Storefront! REC RECRUITING RUITING • We’re already selling Scouting! • Scouts recruiting Scouts • Have flyers • Interest list/Lead Sheet 7/13/2019
PERSON PE RSONAL SALES AL SALES DOOR DOOR TO TO DOOR DOOR • Neighbors • $28 Avg. Transaction, $100/hr FRIEND FRIENDS,FAMILY S,FAMILY, , Agenda WORKPLACE WORKPL ACE • Door to Door • Friends & Family, Workplace BLITZ BLITZ DAY DAYS • Dens & Patrols are assigned neighborhoods • Top Selling Den incentive • Social gathering after 7/13/2019
ONLINE SALES ONLINE SALES FREE FREE SHIPP SHIPPIN ING G ON ON AL ALL ON L ONLINE O LINE ORD RDERS! ERS! • In 2018, the average online transaction was $73. • The average Scout that sold online averaged over $200 in online sales! CR CREATE EATE A ACC CCOU OUNTS TS • Scouts need an account to sell online. • Consider an account creation incentive. SHARING SHARING • Sharing drives sales. • Facebook • Email • Text • Twitter, LinkedIN, etc • “Sharing Sunday” – Every Scout shares their online page every Sunday throughout the sale. Average share is $33 nationwide. 7/13/2019
MOTIV MO TIVATING SCOUTS TING SCOUTS SCOUT SC OUT MOT MOTIVAT IVATION ION • Every Scout Sells • Set a Goal • Bigger Prizes Agenda PA PARE RENT NT BUY BUY-IN IN • Scouts Personal Growth • Scout Rewards KICKOFF KICKOFF • Info • FUN! • Parent Buy-In • Top Seller Pledge 7/13/2019
TRAIL’S END APP SAVE TIME MANAGING YOUR SALE! The app for Scouts to track and report real-time storefront, wagon and online sales, accept cash and credit cards, track inventory by Scout and storefront, and schedule Scouts for storefronts. FREE CREDIT CARD PROCESSING Powered by Square | Paid by Trail’s End • Every Scout, every sale will receive free payment processing. • Square is the leading credit card solution for units. • Compatible with all Square Readers (not required to take credit cards). PROVEN RESULTS Over 2,300 Scouts tested the app. It led to more sales! • In 2018, over 190 units sold almost $2 million testing the app. • Sales grew 26%. • Credit card orders averaged 20% higher vs. cash. 12
TRAIL’S END APP – HO HOW IT W IT W WORKS ORKS https://www.youtube.com/watch?v=Z2Ypp6AMlZ0 Learn more at App.Trails-End.com 13
TRAIL’S END APP – ST STOREFR OREFRONT SALES ONT SALES https://www.youtube.com/watch?v=f3OxkORlb9I Learn more at App.Trails-End.com 14
TRAIL’S END APP – WA WAGON SALES GON SALES https://www.youtube.com/watch?v=GJYopyUO8Jo Learn more at App.Trails-End.com 15
TRAIL’S END APP – UNIT UNIT CRE CREDIT DIT PAYMENT YMENTS https://www.youtube.com/watch?v=K74OgK6aeAM Learn more at App.Trails-End.com 16
TRAIL’S END APP – HO HOW W TO O SE SELL LL WITH WITH THE THE APP APP https://www.youtube.com/watch?v=SqyzkaqBmfM Learn more at App.Trails-End.com 17
TRAILS TRAILS-END END.COM U .COM UNIT NIT POR PORTAL AL Recap: Manage your entire sale in one place! 1. Order Popcorn 2. Invite your Scouts to register 3. Set your unit and Scout goals 4. Manage your Scout Roster 5. Set your Storefront Sales Calculation Method 6. Give access to additional Popcorn Team members 7. Add your unit’s bank account to receive payments 8. Manage your unit’s: • Inventory • Wagon Sales • Storefront Sales • Online Sales 18
TRAIL’S END APP Q&A (10 minutes) Q&A (10 minutes) Go to App.Trails-End.com/unit-training to register for training webinars! 19
TRAIL’S END REWARDS SCOU SCOUTS TS BU BUY Y THE THE PRIZE PRIZES S THEY THEY WAN WANT T WITH WITH AN AN AMAZON AMAZON.C .COM M GI GIFT FT C CAR ARD Amazon.com Gift Cards are claimed on the Rewards page within the Scout’s account in the app and Trails-End.com when certain sales levels are reached and approved by a unit leader. BENE BENEFITS FITS FOR FOR LEADE LEADERS RS • Save time by not collecting prize orders from your Scouts • Save effort by no longer distributing physical prizes • Happier Scouts because they get the prizes THEY want BENE BENEFITS FITS FOR FOR SCOUT SCOUTS • Higher prize value than other fundraisers • Millions of prizes to choose on Amazon.com • Prizes delivered directly to your door faster than ever before 20
TRAIL’S END REWARDS https://www.youtube.com/watch?v=Fq3pby76NCU 21
Prize Flyer Rewards.Trails-End.com 22
TRAIL’S END REWARDS 23
COUNCIL PRIZ COUNCIL PRIZES ES Sell $1,500 Sell $2,500 FREE Cub FREE Scouts BSA Adventure Camp Summer Camp or (combined face-to-face & NYLT online) and must be tracked in (combined face-to-face & online) the app. and must be tracked in the app. 24
COUNCIL PRIZ COUNCIL PRIZES ES Weekly Sales VIP Experiences Recognition for High for High Selling Selling Scouts** Scouts** (combined face-to-face & online) (combined face-to-face & and must be tracked in the app. online) and must be tracked in the app. **The recognitions for the VIP Experiences and Weekly Sales Recognitions will be derived from those Scouts that are in the top 25% of all selling Scouts on the app and chosen at random from there. 25
COUNCIL PRIZES COUNCIL PRIZ ES Weekly Sales Top 100 Recognition for Recognition High Selling Scouts (combined face-to-face & online) and must be tracked in (combined face-to-face & the app. online) and must be tracked in Recipients will receive a the app. collector’s edition Council Shoulder Patch 26
TRAIL’S END SCHOLARSHIP Sell $2,500 (combined face-to-face & online) 6% of your total sales each calendar year invested in your own college scholarship account. Funded By Trail’s End Ho How do w do we e enr enroll oll annuall annually? y? 27
MT MT. AD . ADVENT VENTURE URE REWARDS REWARDS $20,000 OF REWARDS EACH WEEK* 12 weeks: August 12 – November 3 TO QUALIFY • Scouts earn one (1) entry for every $100 in credit card sales (App + Trails-End.com) each week. • Note: The storefront split calculation set by the unit leader will impact credit card credit. REWARDS FOR SCOUTS • One (1) family vacation awarded as a $2,500 Visa Gift Card each week. • Up to 1,750 $10 Amazon.com Gift Cards rewarded as “Instant Wins” awarded each week. SELECTION AND FULFILLMENT OF REWARDS • Winners will be randomly selected; nationally for vacation winners and regionally for instant winners. • Winning Scouts claim Amazon.com Gift Cards in their Trail’s End Scout accounts. • Visa Gift Cards mailed to winners by Trail’s End. *Up to $20,000 of Rewards each week 28
TRAIL’S END ONLINE FREE SHIPPING FREE SHIPPING ON ON ALL ONLIN ALL ONLINE E ORDERS ORDERS! 2018 Proven Results: Nationally, online continues to grow at 28%. BENE BENEFITS FITS FOR FOR UNITS UNITS • No risk of excess inventory. • No handling product. • No cash collection. • No extra work! BENE BENEFITS FITS FOR FOR SCOUT SCOUTS • Higher sales - average online sale $73 vs $22 face-to-face. • More product variety. • Sales count toward Trail’s End Rewards and Scholarship. • Access to special TE online promotions and rewards. 29
PR PRODUCTS ODUCTS 30
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