Saffron Industry Value Chain Development 3 Months Work Plan 15 - - PowerPoint PPT Presentation

Saffron Industry Value Chain Development 3 Months Work Plan

15 January 2014 Tehran, Iran

1

Outlook

I. Project outlook

I. Outcome one: Farmers II. Outcome two: Processing and packaging

• III. Outcome three: Increase direct market share
• II. Three months work plan

3 months work plan Saffron industry value chain project

• Increasing the yields

and efficiency of production

• Improving the

capacity in terms of drying and separation

• Increase the direct

linkage between producers and processors

Issues to be adressed Interventions

Outcome one: Farmers

• Training and technical assistance on crop

management, harvesting and drying;

• Providing technologies to farmers /

farmers’ network;

• Establishing an efficient network for

farmers, cooperatives or other forms;

• Development of financial tools;
• Link farmers and farmers’ networks to

companies in the saffron sector.

Issues to be adressed Interventions

Outcome two: Processing and packaging

• Increasing the

efficiency of processing and packaging;

• Assist companies to meet the need of buyers in terms of

standards

• Introduce processing and packaging best practices;
• Introduce new technologies and processes
• Assist companies in by-product utilization and products

diversification;

Issues to be adressed Interventions

Outcome three: Market

• Identify gaps in the

existing market and expanding it

• Identify new markets

for saffron (including product diversification) saffron by products

• Map the existing market and diagnostic study of

existing market;

• Map new and potential markets for processed and

non processed saffron and saffron new and by- products, for food and non food industries;

• Develop a market intelligence system and establish a

related centre;

• Build the identity for Iranian Saffron;
• Assist companies to develop branding strategies.

• Conduct an in-depth assessment of the sector, farmers,

processing sector, market and supporting institutions;

• Organizing a saffron work shop and presentation of the

diagnostic study report;

• Develop the detailed project action plan.

Three months work plan (January – April 2014)

Thank you for your attention