Saffron Industry Value Chain Development 3 Months Work Plan 15 - PowerPoint PPT Presentation

Saffron Industry Value Chain Development 3 Months Work Plan 15 January 2014 Tehran, Iran 1

3 months work plan Saffron industry value chain project Outlook I. Project outlook I. Outcome one: Farmers II. Outcome two: Processing and packaging III. Outcome three: Increase direct market share II. Three months work plan

Interventions Outcome one: Farmers • Training and technical assistance on crop management, harvesting and drying; Issues to be adressed • Providing technologies to farmers / • Increasing the yields farmers’ network; and efficiency of production • Establishing an efficient network for • Improving the farmers, cooperatives or other forms; capacity in terms of drying and • Development of financial tools; separation • Link farmers and farmers’ networks to • Increase the direct companies in the saffron sector. linkage between producers and processors

Interventions Outcome two: Processing and • Assist companies to meet the need of buyers in terms of packaging standards • Introduce processing and packaging best practices; Issues to be adressed • Introduce new technologies and processes • Increasing the efficiency of • Assist companies in by-product utilization and products processing and diversification; packaging;

Outcome three: Market Interventions • Map the existing market and diagnostic study of existing market; Issues to be adressed • Identify gaps in the • Map new and potential markets for processed and existing market and non processed saffron and saffron new and by- expanding it products, for food and non food industries; • Identify new markets for saffron (including • Develop a market intelligence system and establish a product diversification) related centre; saffron by products • Build the identity for Iranian Saffron; • Assist companies to develop branding strategies.

Three months work plan (January – April 2014) • Conduct an in-depth assessment of the sector, farmers, processing sector, market and supporting institutions; • Organizing a saffron work shop and presentation of the diagnostic study report; • Develop the detailed project action plan.

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