Running Supply Chains is like a Massively Multiplayer Online Game - - PowerPoint PPT Presentation

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Running Supply Chains is like a Massively Multiplayer Online Game - - PowerPoint PPT Presentation

Running Supply Chains is like a Massively Multiplayer Online Game Michael Hugos CIO at Large, SCM Globe http: / / scmglobe.com/ Supply Chain Challenges Best laid plans quickly out of date Steady Volatile (planning cycles take too long)


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Running Supply Chains is like a Massively Multiplayer Online Game

Michael Hugos CIO at Large, SCM Globe

http: / / scmglobe.com/

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Supply Chain Challenges

Steady & Predictable

(1980 - 2000)

Volatile & Risky

(2001 - ????)

  • Best laid plans quickly out of date

(planning cycles take too long)

  • Responsiveness as important as

efficiency (sometimes more)

  • Observe events, explore options,

take action

  • Need constant adjustments to

respond to constant changes

Business Intelligence Real-Time Collaboration

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Collaborative Response to Continuous Fluctuations

“Bullwhip Effect”

Customer Demand

STORE STORE STORE

Customer Demand Customer Demand

STORE

PERCEIVED DEMAND DC DC DC

Human street smarts combined with real-time computing power!

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First Gen Collaborative Supply Chain

CHALLENGE: Increase service levels and reduce conflict and excess inventory in national retail supply chain (in 90 days without spending a lot of $$) SOLUTION: Introduce game dynamic via feedback loop generated by real-time supply chain visibility and daily/weekly conference calls for review and decision making.

“Red Cup System”

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Daily Updated Information Seen by All

  • In operation four years
  • 5,000 stores, 26 distributors,

30+ manufacturers

  • Parties connected via simple

API to transmit daily data

  • Supply chain information portal

for operating status and conference calls for decision making

  • Group behavior turned

from defensive to collaborative!

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Real Time Performance Score Cards

Electronic PO

Retailer

Electronic ASN

Distributor

Electronic Invoice

Manufacturer KPI Scorecard

Plan vs Actual Wk 1 Wk 2 Wk 3 Wk 4

Inventory Turns

Plan vs Actual Wk 1 Wk 2 Wk 3 Wk 4

Order Fill Rate

% A B C D E

Supplier On Time Delivery Rate Perfect Order Rate

100% 90% 70% 60% 80%

Display KPI score cards through dashboards visible to all parties. (Build Reputations) Set customer service alerts for quick response. (Business Agility)

Compare these three documents for each

  • rder
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Gotta Have Points and Badges…

Real time visibility created feedback loop and group dynamic that generated interest and desire to perform! People got better fast – nobody wanted to be seen as dragging down the rest

  • f us

Transparency is hard - but fun as you get good at it

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Simple Data Connections (APIs)

File transfer Distributor System Manufactr System Retailer System API API 3 API 1 POs, Invoices, Price Books API 2 ASNs, Inventory Status, Product Masters File Import/Export Cycle almost Real-Time

Data converted to common file formats and sent

  • ver Internet (easy file conversion to and from

EDI, XML, JSON)

Data Warehouse

Simple systems using good data

  • utperform complex systems using

bad data!!!

Supply Chain Collaboration Portal (SCM Globe)

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Second Gen Collaborative Supply Chain

Supply chains are combinations of:

  • Facilities
  • Routes
  • Vehicles
  • Inventory
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Define Facilities and Routes

Use map view or satellite view or hybrid or terrain view Zoom in or out in different views to find best location for facility

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Simulate Supply Chain Performance

Based on simulations, modify supply chain designs to achieve cost and performance

  • bjectives

“Crowd sourcing” supply chain solutions

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System Displays Real Time Operating Status

Simple connections collect continuous data from facilities and vehicles Send alerts when data moves outside predefined ranges Collaborate online to bring operations back in line

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Next Gen Collaborative Supply Chain…☺

StarCraft theme

(Blizzard Entertainment)

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Newest SCM Globe User Interface

Let the game continue… (Influenced by popular MMO and RTS games)

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Presentation Based on Two of My Books

  • Essentials of Supply Chain Management, 3rd Edition, John Wiley & Sons, 2011
  • Serious Games: The Future of Work, O’Reilly Media, 2012 (available summer 2012)

Try SCM Globe – free days at: http://scmglobe.com/ Join the conversation on my CIO magazine blog: “Doing Business in Real Time” http://blogs.cio.com/blog/doing- business-in-real-time Email: mhugos@yahoo.com Twitter: @MichaelHugos

Serious Games

The Future of Work