Rich Dietz TriSummit Solutions @RichDietz - - PowerPoint PPT Presentation

Rich Dietz

TriSummit Solutions @RichDietz Linkedin.com/in/RichDietz

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Rich Dietz

Rich has over 20 years' experience working in and with a wide variety of nonprofit, political, and government organizations and holds a Masters in Social Welfare (MSW) from UC Berkeley.

@RichDietz Linkedin.com/in/RichDietz

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Need more help?

More info at the end on how we can help you

Welcome / Introduction EOY Website Strategies Q & A

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“What you talkin’ about Willis”

HTML, CSS, jQuery ROI, API, SEO wysiwyg Blah, Blah, Blah

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What is a “best practice”

What works in YOUR organization

Strategies, tactics and ideas You simply can’t do them all

The Buffet

“The best time to plant a tree was 20 years ago. The second best time is now.” -Chinese Proverb

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Nonprofit Website Wellness Checklist

• Link to download your own

copy at the end

• Gives you the top areas to

review and some questions to ask to better evaluate

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Safety First!

• Is your website secure?
• Have you scanned for

malware?

• Do you have a working

backup?

• What will you do if the site

is hacked?

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Call Your Payment Processor

• Let them know that you will be

expecting a “higher than normal” amount of transactions

• I have seen multiple orgs get

shut down for “suspicious activity”

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Audit Your Website

Two Types of Audits you should be doing

Self-Audit

Usability Study

Process:

 Review your website with a critical eye  Walkthrough your “Donor Journey”  Be brutally honest

Self-Audit

Give yourself honest feedback and starting point

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Test the Donor Journey…. The entire process

• Yes, actually make a donation and take notes
• Make any changes needed NOW.

Content / Communication Website Donation Form Thank You Follow Up

Process

• Recruit volunteers
• Ask them to take actions
• Watch them, take notes
• Don’t interfere

Usability Study

Honest feedback from others

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Most Wanted Response

• The Jam Study
• Limit Choices to

increase actions

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Homepage Hijack

• MWR right now should be

DONATE

• So why not “take over” the

homepage

• Not just a button… but a

compelling reason why

• Maybe even a “Pop up”!

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Prominent, Easy to Find Donate Button

• Don’t make a donor hunt for

your donate button

• When they are ready to give it

should be 1 click away

• Recent story from a subscriber

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Strong Calls to Action (CTA’s)

• On all pages
• Especially at bottom of

pages/content

• Tell them exactly what to

do – actions

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Optimize Your Donation Form

• Dedicated EOY page
• Shorter is better
• Limit distractions
• Show impact at each level
• Suggested giving amounts

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Anchoring

• Easy way to increase

avg gift size

• Show higher donation

levels first

• Much like a wine list

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Encourage Recurring Giving

• Can’t get em if you don’t ask
• Make this an option on your

form or have a separate “group”

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Use Video

• Does NOT have to be
• fancy or expensive
• Grab your phone, have

someone tell a story

• Show what and why

you are raising money

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Ask People to Share.. And Help Them Do So

• Create a Social Media Army
• Give them sample content –

cut and paste

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What Are You Going to Do AFTER EOY??

• EOY is nothing compared

to what you can do next year

• But…. That will have to

wait for the next webinar!

WRAP UP

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“The best time to plant a tree was 20 years ago. The second best time is now.” -Chinese Proverb

 Review the slides…  What 2-3 things can you do now  What do you need help with?

 Take Action!

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Need more help?

More info at the end on how we can help you

Linkedin.com/in/RichDietz

Rich Dietz

Rich@TriSummitSolutions.com

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Slides, replay and checklist

Need more help? Let me know!

TriSummitSolutions.com/eoy-web